The HypeAuditor Blog

Gifting is the provision of free samples or services to creators who in turn review or endorse them on their social media channels. Sounds easy and doesn’t pose a high financial risk for businesses. Even so, there’s no guarantee that all influencers will post about your products as expected or at all. So what can you do if creators don’t publish content about your gift or brand? More importantly, how can you prevent or reduce the chance of this happening? In this article, we will answer these questions.

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A gifting campaign's success is highly dependent on product fulfillment. Getting samples to influencers in time to get to know your product is imperative. And it really matters what kind of product it is, how and when it reaches the influencer, and how it is presented.