HypeAuditor has analyzed Instagram influencers worldwide and found out which influencers from what countries have the highest and the lowest engagement rate.
What is Engagement Rate?
Engagement rate is the percent of the audience who likes or comments on the posts (engages with the content).
Highly engaging content with many likes and comments often stands a better chance of organically appearing on an Instagram feed.
Top 10 countries with the highest engagement rate
A high engagement rate shows that users in these countries are more engaged in the influencer's content.
To get a better understanding of the engagement rate in these countries we broke down influencers into five main influencer tiers by the number of Instagram followers and compared the average engagement rate by tiers with the average Worldwide engagement rate.
Mega-influencers & Celebrities (over 1M followers)
They often have a very mixed audience with various topics of interest. Their relationships with them are more distant compared to other groups of influencers. They have the biggest reach but the lowest trust.
Macro-influencers (100K – 1M followers)
They are famous in a local community, you can think of them as a “mini-celebrity.” Their content is usually high-quality and is comprised of a certain passion or topic.
Micro (5K-20K followers) and Mid-tier influencers (20K-100K followers)
They have a more niche audience that is highly engaged with a deeper connection. Micro-influencers present in almost any sector: health and fitness, food, entrepreneurship, fashion, and beauty to name just a few prominent categories.
Nano-influencers (1K-5K followers)
They are regular consumers who are passionate and willing to share but have little influence.
1. Engagement rate in Finland
There were 1 932 000 Instagram users in Finland in February 2020, which accounted for 34.6% of its entire population.
2. Engagement rate in Greece
There were 3 302 000 Instagram users in Greece in February 2020, which accounted for 29.8% of its entire population.
3. Engagement rate in Croatia
There were 1 078 700 Instagram users in Croatia in February 2020, which accounted for 26.2% of its entire population.
4. Engagement rate in Japan
There were 29 210 000 Instagram users in Japan in February 2020, which accounted for 23.1% of its entire population.
5. Engagement rate in Austria
There were 2 438 000 Instagram users in Austria in February 2020, which accounted for 27.7% of its entire population.
6. Engagement rate in Germany
There were 21 330 000 Instagram users in Germany in February 2020, which accounted for 25.8% of its entire population.
7. Engagement rate in Poland
There were 16 850 000 Instagram users in Poland in February 2029, which accounted for 19.7% of its entire population.
8. Engagement rate in Hungary
There were 2 078 000 Instagram users in Hungary in February 2020, which accounted for 21.6% of its entire population.
9. Engagement rate in Belgium
There were 3 597 000 Instagram users in Belgium in February 2020, which accounted for 30.9% of its entire population.
10. Engagement rate in Latvia
There were 508 300 Instagram users in Latvia in February 2020, which accounted for 26.9% of its entire population.
Top 10 countries with the lowest engagement rate
A low engagement rate shows that users in these countries are less engaged in the influencer's content.
1. Engagement rate in Kazakhstan
There were 8 207 000 Instagram users in Kazakhstan in February 2020, which accounted for 43.75% of its entire population.
2. Engagement rate in Kyrgyzstan
There were 2 065 700 Instagram users in Kyrgyzstan in February 2020, which accounted for 32.7% of its entire population.
3. Engagement rate in Kuwait
There were 1 878 500 Instagram users in Kuwait in February 2020, which accounted for 43.1% of its entire population.
4. Engagement rate in Bahrain
There were 703 800 Instagram users in Bahrain in February 2020, which accounted for 41% of its entire population.
5. Engagement rate in Azerbaijan
There were 2 819 000 Instagram users in Azerbaijan in February 2020, which accounted for 27.8% of its entire population.
6. Engagement rate in Saudi Arabia
There were 12 161 000 Instagram users in Saudi Arabia in February 2020, which accounted for 34.8% of its entire population.
7. Engagement rate in Tanzania
There were 2 174 000 Instagram users in Tanzania in February 2020, which accounted for 3.4% of its entire population.
8. Engagement rate in Thailand
There were 12 633 000 Instagram users in Thailand in February 2020, which accounted for 18.2% of its entire population.
9. Engagement rate in Venezuela
There were 4 287 000 Instagram users in Venezuela in February 2020, which accounted for 12.9% of its entire population.
10. Engagement rate in Egypt
There were 11 074 000 Instagram users in Egypt in February 2020, which accounted for 10.7% of its entire population.
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For questions or details, contact
Nick Baklanov
marketing specialist at HypeAuditor
nick@hypeauditor.com
+1 347 708 0034
