The State of TikTok in Ukraine 2020

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos.

TikTok became available in Ukraine after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app, the first Chinese app to achieve this.
In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
It was also the most-downloaded app on the App Store in 2018 and 2019.

HypeAuditor conducted a brief research to find out how the TikTok influencer ecosystem looks like in Ukraine.

For that research, we have analyzed 3.1 Million TikTok influencers (TikTok accounts those have over 1000 followers) from around the world and 16.2K influencers from Ukraine.

Key Findings

  • Ukraine is is on the 25th place by the number of TikTok influencers (accounts with over 1000 subscribers). 0.65% of TikTok influencers are from Ukraine.
  • 3.34% of influencers in Ukraine have over 100K followers, they can collaborate with brands and get paid for advertising.
  • On average TikTok influencers in Ukraine have 176 videos uploaded into their feed.
  • In Ukraine 8.4% of accounts have over 500 media entries.
  • Core TikTok audience in Ukraine are female between 13 and 24 years old (51.23%).
  • Engagement Rate of TikTok influencers in Ukraine is 15.69% and it is almost the same as average worldwide Engagement Rate

Distribution of TikTok influencers by Countries

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Ukraine is on the 25th place by the number of TikTok influencers globally (accounts with over 1000 subscribers). 0.65% of TikTok influencers are from Ukraine.

Distribution of TikTok influencers by number of followers in Ukraine

The majority of TikTok influencers in Ukraine have between 1K and 5K followers. Only 3.34% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.

TikTok content in Ukraine

For many TikTok influencers TikTok can be not just a hobby but a potential source of income.

On average TikTok influencers in Ukraine have 176 videos uploaded into their feed. It is 32.3% lower then the global average uploaded number of videos, which is 260.

In Ukraine only 8.4% of influencers accounts have over 500 media entries. For example in India 39.4% of accounts had over 500 media entries. 

Audience of TikTok Influencers in Ukraine

Core TikTok audiences in Ukraine are female between 13 and 24 years old (51.23%).

There is also a large number of users between 13 and 17 years old (38.15%).

Engagement Rate of TikTok Influencers in Ukraine

Average Engagement Rate Worldwide is 15.86% and Average Engagement Rate in Ukraine is 15.69%.

Engagement Rate is Likes + Comments + Shares divided by Views number.

Engagement Rate or ER is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.

It is also worth noting that the average engagement of TikTok influencers in Ukraine is almost the same as the worldwide average.

Top 10 TikTok influencers in Ukraine

1. @yanadoga
Number of followers: 6.2M
Number of likes: 99.1M
ER: 15.8%

@yanadoga

Оранжевый 🧡 или синий 💙? #fyp #foryou #challenge

♬ Demons – Imagine Dragons

2. @ggarmash
Number of followers: 3.4M
Number of likes: 43.8M
ER: 15.8%

3. @kuzinatv
Number of followers: 3.2M
Number of likes: 64.2M
ER: 12.7%

@kuzinatv

спасибо за крутые подарки этим ребятам @realbox.com.ua 🤩Заметили переход? #realbox

♬ Watermelon Sugar – Harry Styles

4. @skomoroh
Number of followers: 2.8M
Number of likes: 26.9M
ER: 12.7%

@skomoroh

Трабл подружек💔 @etotracyyy Где-то в параллельной вселенной 😏

♬ Geek’d (feat. Lil Baby) – Bhad Bhabie

5. @evtushenko_dima
Number of followers: 2.7M
Number of likes: 21M
ER: 15.6%

@evtushenko_dima

Го если будет тут 10 000 комментов, дропаем клип !

♬ оригинальный звук – evtushenko_dima

6. @lianayel
Number of followers: 2.7M
Number of likes: 79.4M
ER: 19.9%

7. @shulga_family
Number of followers: 2.2M
Number of likes: 24.3M
ER: 16.4%

8. @yango
Number of followers: 2M
Number of likes: 11.1M
ER: 13.5%

@yango

bad boys check with @willsmith and Martin

♬ оригинальный звук – yango

9. @nadyadorofeeva
Number of followers: 1.9M
Number of likes: 14.8M
ER: 13.2%

10. @daryltufekci
Number of followers: 1.9M
Number of likes: 30M
ER: 26.3%

About HypeAuditor

This report was made by HypeAuditor

HypeAuditor is an AI-powered Instagram, TikTok and Youtube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for the Instagram analytics by providing the most accurate data.

HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.