State of TikTok in the United Kingdom 2020

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos.

TikTok became available in the United Kingdom after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app, the first Chinese app to achieve this.
In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
It was also the most-downloaded app on the App Store in 2018 and 2019.

HypeAuditor conducted a brief research to find out how the TikTok influencer ecosystem looks like in the United Kingdom.

For that research, we have analyzed 3.1 Million TikTok influencers (TikTok accounts those have over 1000 followers) from around the world and 56K influencers from the United Kingdom.

Key Findings

  • The United Kingdom is is on the 8th place by the number of TikTok influencers (accounts with over 1000 subscribers). 1.82% of TikTok influencers are from the UK.
  • 4.50% of influencers in the United Kingdom have over 100K followers, they can collaborate with brands and get paid for advertising.
  • On average TikTok influencers in the United Kingdom have 258 videos uploaded into their feed.
  • In the UK 13.6% of accounts have over 500 media entries.
  • Core TikTok audiences in the United Kingdom are female between 13 and 24 years old (48.26%).
  • Engagement Rate of TikTok influencers in the UK is 7.8% higher than average worldwide Engagement Rate

Distribution of TikTok influencers by Countries

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Great Britain is on the 8th place by the number of TikTok influencers globally (accounts with over 1000 subscribers). 1.82% of TikTok influencers are from Great Britain.

Distribution of TikTok influencers by number of followers in the United Kingdom

The majority of TikTok influencers in the UK have between 1K and 5K followers. Only 4.50% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.

TikTok content in the United Kingdom

On average TikTok influencers in the UK have 258 videos uploaded into their feed. It is about the same to global average uploaded number of videos, which is 260.

In the UK only 13.6% of influencers accounts have over 500 media entries. For example in India 39.4% of accounts had over 500 media entries. 

Audience of TikTok Influencers in the United Kingdom

Core TikTok audiences in the UK are female between 13 and 24 years old (48.26%).

There is also a large number of users between 13 and 17 years old (35.00%).

Engagement Rate of TikTok Influencers in the United Kingdom

Average Engagement Rate worldwide is 15.86% and Average Engagement Rate in the UK is 17.22%.

Engagement Rate is Likes + Comments + Shares divided by Views number.

Engagement Rate or ER is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.

It is also worth noting that the average engagement of TikTok influencers in the United Kingdom is 7.8% higher than the worldwide average.

TikTok users in the United Kingdom are more engaged in influencers’ content.

Top 10 TikTok influencers in the United Kingdom

1. @hollyh
Number of followers: 16.7M
Number of likes: 380.9M
ER: 24.8%

@hollyh

i made a dance for my babygirl @raye’s new song 🔥🔥

♬ Natalie Don’t – RAYE

2. @neffatibrothers
Number of followers: 11.3M
Number of likes: 286.5M
ER: 19.1%

https://www.tiktok.com/@neffatibrothers/video/6851650470943952133

3. @abbyrartistry
Number of followers: 10.2M
Number of likes: 479.4M
ER: 26.8%

@abbyrartistry

sad i had to leave 😔 miss them already @jeyjeygardi @benjikrol @charlottelooks

♬ things I lost – mattierogers69

4. @guinnessworldrecords
Number of followers: 9.3M
Number of likes: 196.2M
ER: 23.9%

@guinnessworldrecords

Most skips over a human skipping rope in one minute: 48 by Acropolis 🇬🇧 #jumprope

♬ EVERY DAY – TruFeelz

5. @lucagallone
Number of followers: 8.1M
Number of likes: 146.4M
ER: 18.5%

@lucagallone

The CUP of TRUTH!!! 😱😂 it never lies! 😂 w/ @bangenergy @bangenergy.ceo #BangEnergy #Ad

♬ original sound – lucagallone

6. @itzshauni
Number of followers: 7.6M
Number of likes: 203.7M
ER: 12.3%

@itzshauni

Which barbie will i get tomorrow?😍🔥

♬ original sound – itzshauni

7. @ameliagething
Number of followers: 7.2M
Number of likes: 232.1M
ER: 19.7%

8. @arshsoni10
Number of followers: 7M
Number of likes: 118.1M
ER: 18.2%

@arshsoni10

Catching BUBBLES…😱🤣🤣🧼 – (READ BIO !!) w/ @zhong #magic #trick #funny #viral #lol #wow

♬ original sound – arshsoni10

9. @goubtube
Number of followers: 7M
Number of likes: 196.4M
ER: 16.8%

@goubtube

I feed off the hate, but the love from you guys keeps me alive ❤️🥺 ty Reply to @___lex____

♬ رايحين نسهر – بام بام – محمد رمضان

10. @rhia.official
Number of followers: 6.7M
Number of likes: 271.1M
ER: 17.2%

@rhia.official

Who guessed correctly?!🙊✨more coming up!! #fyp #foryou

♬ original sound – rhia.official

About HypeAuditor

This report was made by HypeAuditor

HypeAuditor is an AI-powered Instagram, TikTok and Youtube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for the Instagram analytics by providing the most accurate data.

HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.