TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos.
TikTok became available in the United Arab Emirates after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.
After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app, the first Chinese app to achieve this.
In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
It was also the most-downloaded app on the App Store in 2018 and 2019.
HypeAuditor conducted a brief research to find out what the TikTok influencer ecosystem looks like in the United Arab Emirates.
For that research, we have analyzed 3.1 Million TikTok influencers (TikTok accounts that have over 1000 followers) from around the world and 34.1K influencers from the United Arab Emirates.
Key Findings
The United Arab Emirates is in 11th place by the number of TikTok influencers (accounts with over 1000 subscribers). 1.09% of TikTok influencers are from the UAE.
2.16% of influencers in the UAE have over 100K followers, they can collaborate with brands and get paid for advertising.
On average TikTok influencers in the UAE have 380 videos uploaded to their feed.
In the UAE 22.3% of accounts have over 500 media entries.
Core TikTok audience in the UAE is males between 18 and 34 years old (58.54%).
The Engagement Rate of TikTok influencers in the UAE is 20.04% which is higher than the average worldwide Engagement Rate.
Distribution of TikTok influencers by Countries
The UAE is in 11th place by the number of TikTok influencers globally (accounts with over 1000 subscribers). 1.09% of TikTok influencers are from the UAE.
Distribution of TikTok influencers by number of followers in the UAE
The majority of TikTok influencers in the UAE have between 1K and 5K followers. Only 2.16% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.
TikTok content in the UAE
For many TikTok influencers, TikTok can be not just a hobby but a potential source of income.
On average TikTok influencers in the UAE have 380 videos uploaded to their feed. It is 46% higher than the global average uploaded number of videos, which is 260.
In the UAE 22.3% of influencers' accounts have over 500 media entries. For example, in India, 39.4% of accounts had over 500 media entries.
Audience of TikTok Influencers in the UAE
Core TikTok audiences in the UAE are male between 18 and 34 years old (58.54%). This is atypical, since all over the world core audience are female between 13 and 24 years old.
There is also a large number of users between 18 and 24 years old (30.98%).
Engagement Rate of TikTok Influencers in the UAE
The average Engagement Rate Worldwide is 15.86% and the Average Engagement Rate in the UAE is 20.04%.
Engagement Rate is Likes + Comments + Shares divided by Views number.
Engagement Rate or ER is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.
It is also worth noting that the average engagement of TikTok influencers in the UAE is almost 26% higher than the worldwide average, which means that the TikTok audience in the UAE is more engaged in influencer content in the UAE.
1. @sarahhmiladd
Number of followers: 6.5M
Number of likes: 72.4M
ER: 9.1%
2. @xzayx89
Number of followers: 5.1M
Number of likes: 109M
ER: 11.8%
3. @faryal_fairyyy
Number of followers: 3.1M
Number of likes: 41.5M
ER: 14.7%
4. @pinkyfrancis
Number of followers: 2.9M
Number of likes: 42.2M
ER: 11.9%
5. @hudabeauty
Number of followers: 2.2M
Number of likes: 24.2M
ER: 16.2%
6. @uzmarahil724
Number of followers: 2.1M
Number of likes: 27.3M
ER: 9.2%
7. @yaraaziz
Number of followers: 2M
Number of likes: 38M
ER: 18.4%
8. @khalidandsalama
Number of followers: 1.8M
Number of likes: 34.1M
ER: 11.3%
9. @sadiq_ahmed007
Number of followers: 1.6M
Number of likes: 29.6M
ER: 12.1%
10. @dxbxd
Number of followers: 1.6M
Number of likes: 13.2M
ER: 11.6%
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About HypeAuditor
This report was made by HypeAuditor
HypeAuditor is an AI-powered Instagram, TikTok, and Youtube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for Instagram analytics by providing the most accurate data.
HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.
