StarNgage Overview
Right off the bat, StarNgage is positioning itself as an all-in-one, centralized platform to run your entire influencer strategy. We're talking influencer discovery tools, campaign planning and execution, YouTube, TikTok, and Instagram analytics to measure performance, and even payment facilitation.
Their value proposition is pretty straightforward — providing brands and marketers with a command center to streamline this often complex process of finding the right creators, structuring campaigns, managing relationships, and proving out ROI.
On the influencer discovery side, StarNgage claims to have a database of over 8 million creators that you can filter through using standard demographic, psychographic, and engagement criteria. Not the most robust collection compared to some of the legacy players, but they can potentially make up for size with smart filtering.
One piece that catches one’s eye is their marketplace functionality, which allows brands to facilitate direct influencer payments through the StarNgage platform itself.
StarNgage also emphasizes their multi-channel monitoring spanning the big three of Instagram, TikTok, and YouTube. The ability to run campaigns across multiple platforms from a singular hub is powerful in today's diversified social landscape.
In terms of product packaging and pricing, StarNgage keeps things relatively simple with three pre-built plans — Advanced, Success, and Platinum. Annual billing knocks around 20-25% off those monthly rates.
At the end of the day, StarNgage seems to be carving out a niche as an influencer marketing fundamentals platform — potentially a pragmatic and cost-effective option for brands just looking to get the essential workflows handled through a clean, consolidated UI.
Why Explore StarNgage Alternatives?
StarNgage brings some good capabilities to the table, but there are a few potential reasons why brands might want to at least kick the tires on some other options in this space.
For starters, pricing and budget fit could push to explore more flexible models. Whether that means lower entry costs or more customized, a-la-carte-type plans, having an option that aligns neatly with your organization's budget is wise.
There's also the question of scale and needs that extend beyond StarNgage's current offering. If you require serious enterprise-grade muscle, like advanced collaboration tools, custom reporting workflows, or API access for elite integration, you may decide to look elsewhere.
It's also possible your business operates in a particularly niche vertical that some of the more specialized influencer platforms cater to better than StarNgage's more generalized approach. Think fashion vs. gaming vs. B2B - the targeting and relationship building can get pretty distinct.
And of course, as new social media platforms inevitably emerge and existing ones evolve, you'll want your influencer tech stack to be nimble and quick to support these shifts. StarNgage could fall behind more agile movers in this regard.
Factors To Evaluate When Considering StarNgage Alternatives
If you do decide to survey some StarNgage alternatives, there are a few key areas worth investigating.
Data powers modern marketing, so auditing the depth of the audience data and segmentation capabilities should be high on the list. Are we just talking demographics or do these tools tap into deeper psychographics and predictive modeling too?
Speaking of data, anyone leveraging applied AI and machine learning for things like fraud detection, audience modeling, workflow automation, etc. is worth a very close look. Those types of unfair advantages can drive immense efficiency and ROAS.
For those focused on building lasting relationships and advocacy with influencers, I'd dive into the IRM (influencer relationship management) functionality across solutions. Handling all stages of communication, vetting, recruitment, etc. in one place is clutch.
The availability of education resources like courses, certifications, webinars, and super responsive support can elevate tools with those "customer success" investments over set-it-and-forget-it platforms.
For any agencies reading, make sure to assess multi-client campaign management, performance reporting for clients, and any other must-haves unique to running an influencer marketing services organization.
There's a ton of capability variance across suitable influencer platforms, so taking the time for a thorough evaluation against your specific criteria is wise. The right call can turbocharge your influencer ROI. The wrong one means spinning your wheels and wasting resources.
Top StarNgage Alternatives
1. Hypeauditor
2. Promoty
3. Upfluence
4. influence.co
5. Storyclash
6. NoxInfluencer
7. Influencity
1. HypeAuditor
Best use case
HypeAuditor truly shines when it comes to the data-driven strategy and intelligence side of the equation. Their sweet spot is empowering brands to make smarter, higher-ROI decisions fueled by innovative tech like AI audience modeling and market insights.
A few key use cases where they raise the bar over StarNgage's more execution-focused approach:
Connecting with authentic influential content creators who have legitimately engaged (not fake/bot) audiences to turbocharge influencer campaign ROI and impact.
Granular audience segmentation that transcends demographics into psychographics, affinities, and predictive scoring to maximize targeted messaging.
Tapping into their massive database for robust market analysis and competitive intel that uncovers unique opportunities.
When data-driven strategy, fraud prevention, and mining audience insights are priorities, HypeAuditor brings potent technology that few can match.
Availability of a free trial
HypeAuditor offers a free trial allowing you to get familiar with core functionality like accessing basic influencer metrics and analysis reports. The free version doesn’t, however, allow you to access advanced campaign management, CRM, and full reporting.
It's really just to experience the UI/UX and get a feel for the platform's potential before upgrading to a paid tier.
Starting price
HypeAuditor does not publicly disclose pricing details. But given the depth of their feature set and innovative tech like AI, they carry a reasonable price tag.
Key features
HypeAuditor comes packed with a robust toolkit for taking your influencer marketing game to the next level. We're talking about powerful AI that allows you to analyze over 100 million social profiles from its database to help you zero in on the perfect creators for each campaign. Nifty aids like their Lookalike and social listening features make influencer matchmaking a total breeze.
The My Network platform is essentially an intuitive influencer CRM that streamlines all those relationship management tasks through automation and customization. No more juggling a million spreadsheets and inbox nightmares.
On the analytics front, you get granular insights into influencer demographics, engagement rates, the whole nine yards. But the real secret sauce is proprietary metrics like their Audience Quality Signal that guide those all-important data-driven decisions about who to partner with.
You can compare potential creators side-by-side to judge audience fit and past performance. Customizable outreach flows with tracking for key engagement signals keep your recruitment streamlined. It's an entire end-to-end influencer marketing campaign hub for planning, execution, tying into e-commerce, and reporting on performance.
Innovative technologies
What really allows HypeAuditor to bring that extra spice is their innovative AI and machine learning tech underpinning the fraud detection and audience quality assessment. This cutting-edge modeling surfaces reliable scores that sniff out fake followers and fraudulent activity, ensuring your investment targets real, engaged audiences. No shady stuff slipping through the cracks.
Scalability and growth support
As your influencer marketing needs expand, HypeAuditor has solutions to scale right alongside that growth. Flexible influencer discovery filters help you source hundreds of influential content creators for campaigns. The Audience Quality Score is a fast-track vetting solution. And mass outreach capabilities make growing those influencer relationships a total cinch.
Large teams can stack on multiple seats to divide that influencer workflow. Whether it's discovering new partners, campaign execution, or performance tracking, HypeAuditor has the functional depth to scale your operations up over time.
Customization, flexibility, and integrations
Another nice perk - HypeAuditor embraces that open ecosystem mindset rather than walling you into their silo. API access, pre-built connectors to popular e-commerce and email platforms, plus Zapier automation allows you to integrate their functionality directly into the processes and tools you're already rocking.
It's that type of flexibility and customization that elevates a rigid, cookie-cutter product into a true platform you can mold to your specific needs and stack.
Educational resources and support
HypeAuditor puts emphasis on equipping its customers for long-term success through educational assets. The whitepapers, guides, certification courses, free tools, and help documentation — it's all there to ensure you're maximizing your influencer expertise alongside the software itself.
StarNgage vs HypeAuditor
StarNgage positions itself as more of an all-in-one, centralized platform to manage the full influencer marketing workflow - from discovery to campaign execution, analytics, and payment facilitation. Their selling point seems to be providing that consolidated command center spanning multiple processes.
HypeAuditor, despite being an all-in-one solution as well, leans heavily into the data/intelligence side of influencer marketing. Their focus is on arming brands with innovative AI/machine learning technology, in-depth data modeling, and unique market/audience insights to make smarter, higher-ROI decisions.
What we like
Probably HypeAuditor's biggest standout is their unwavering commitment to rooting out fake influencers and fraudulent engagement activity. In an influencer realm absolutely rife with shady behavior, having tech that reliably surfaces authentic, legitimately engaged creators is pivotal.
But they don't stop there. Their full suite of analytics capabilities extracts crucial performance metrics and nuanced audience intel to power those strategic decisions that actually move the ROI needle.
At the end of the day, HypeAuditor is a comprehensive, data-driven solution tailor-made for brands who view influencer marketing as a critical marketing channel demanding elite tools and resources. From start-to-finish campaign management enriched by innovative AI to its ongoing evolution staying ahead of marketers' needs, this platform absolutely deserves a hard look from any serious players operating at scale in this space.
2. Promoty
Best use case
Promoty is an ideal solution for larger brands and agencies seeking to efficiently manage their influencer marketing campaigns. The platform's comprehensive features and scalability make it a great choice for enterprises and growing businesses across various industries. Promoty enables users to effectively collaborate with influencers, monitor branded content, and communicate efficiently through the platform.
Availability of a free trial
A free trial is offered, allowing users to test the platform and its features before committing to a paid subscription. This gives potential customers the opportunity to explore the platform's capabilities and determine if it aligns with their influencer marketing needs.
Starting price
Promoty's pricing structure is as follows:
Basic Plan:
$132 per month if billed annually
$145 per month if billed monthly
Professional Plan:
$179 per month if billed annually
$195 per month if billed monthly
Expert Plan:
$272 per month if billed annually
$297 per month if billed monthly
Enterprise Plan:
$687 per month if billed annually
$750 per month if billed monthly
Key features
The Promoty platform includes a comprehensive influencer management CRM, detailed influencer analytics, and robust content tracking capabilities. These tools enable users to effectively organize, understand, and monitor their influencer marketing campaigns.
Innovative technologies
Promoty's platform offers streamlined all-in-one functionality and real-time campaign insights, making it a technologically advanced solution for influencer marketing. This allows users to make informed decisions and optimize their campaigns efficiently.
Scalability and growth support
Promoty's platform is designed to support scalability and growth, with customizable packages that cater to the varying needs of brands and agencies as they expand their influencer marketing efforts. This ensures that the platform can grow alongside the user's business.
Customization, flexibility, and integrations
Promoty provides customization options through its custom packages, offering additional influencer slots, custom payouts, dedicated Account Manager support, white-label solutions, and API access for enterprise subscribers. This level of flexibility allows users to tailor the platform to their specific requirements.
Educational resources and support
Promoty offers a range of educational resources, including a dedicated contacts and demo booking page, FAQ section, an influencer marketing blog, and numerous guides to help users get the most out of the platform. These resources ensure that users can effectively leverage the platform's capabilities.
StarNgage vs Promoty
While StarNgage is a streamlined solution offering an app to boot, Promoty offers more comprehensive features for managing influencer campaigns, including influencer management, analytics, and content tracking. Promoty also provides customization options, scalability, and educational resources that may make it a more robust solution
What we like
Promoty's strengths lie in its ability to facilitate strong relationships between brands and influencers, provide comprehensive insights to inform collaboration decisions and streamline content tracking and reporting. These features make Promoty a compelling choice for optimizing influencer marketing efforts.
3. Upfluence
Best use case
Upfluence is a powerful influencer marketing platform that caters specifically to direct-to-consumer (D2C) and eCommerce brands. Its comprehensive suite of tools is designed to help businesses leverage the power of influencer marketing to deepen brand engagement and drive sales.
Availability of a free trial
Upfluence's website does not explicitly mention the availability of free trials. However, the platform offers brands the opportunity to request a demo before committing to a subscription plan.
Starting price
Upfluence's pricing structure is tailored to accommodate the diverse needs of businesses. The platform offers a range of subscription plans, which companies can further expand by choosing relevant add-ons. Detailed pricing information is not publicly available on the website, and interested users must contact the Upfluence team directly.
Key features
Upfluence's comprehensive platform provides data-driven influencer discovery, automated campaign management, seamless payment solutions, detailed performance tracking, streamlined product seeding, efficient email outreach, centralized content management, and affiliate program integration. The platform's tools and features are designed to empower brands to optimize their influencer marketing strategies.
Innovative technologies
Upfluence leverages cutting-edge technologies, including AI-powered algorithms and a proprietary scoring system, to optimize influencer discovery and campaign performance. Additionally, its ChatGPT assistant facilitates efficient communication with creators, ensuring seamless collaboration.
Scalability and growth support
Upfluence excels in facilitating scalable influencer marketing endeavors by efficiently managing multiple campaigns, providing comprehensive performance tracking, and facilitating the expansion of influencer networks over time. As businesses progress, Upfluence remains adaptable, catering to evolving brand requirements through its advanced analytics, reporting tools, and access to a vast global influencer database.
Customization, flexibility, and integrations
This influential marketing solution offers extensive customization capabilities across campaigns, influencer partnerships, and analytics dashboards, empowering businesses to fine-tune their influencer marketing strategies to precise specifications. Moreover, Upfluence seamlessly integrates with a plethora of eCommerce platforms, CRM tools, email clients, and payment gateways, enhancing operational flexibility and efficiency.
Educational resources and support
Upfluence provides a wealth of educational resources, including whitepapers, blog articles, and podcasts, to help businesses maximize their influencer marketing strategies. Additionally, the platform offers agency-level support, ensuring that users receive the guidance and expertise they need to succeed.
StarNgage vs Upfluence
Upfluence is a more established SaaS tool with a robust suite of features for brands to discover, manage, and analyze influencer campaigns. StarNgage, on the other hand, focuses on offering a streamlined, comprehensive influencer marketing solution for smaller companies.
What we like
We admire Upfluence for its focus on seamless eCommerce integration and its array of campaign management tools, which ensure thorough oversight and control. The innovative application of AI in influencer discovery and optimization is particularly impressive, enhancing efficiency and results. Additionally, Upfluence excels in simplifying influencer payments and providing detailed analytics for tracking campaign performance effectively. Its unique combination of technological prowess and agency support is ideal for brands in search of a holistic, hassle-free approach to influencer collaboration and campaign management.
4. influence.co
Best use case
influence.co emerges as a standout option for small to medium-sized brands that prioritize a community-focused approach to influencer marketing. The platform excels in fostering direct connections between brands and influencers, akin to professional networking profiles for both parties. This innovative setup cultivates a social media-esque atmosphere, facilitating heightened engagement, the discovery of new creators, and the establishment of lasting relationships with brand advocates and ambassadors.
Availability of a free trial
influence.co offers a complimentary plan with basic search, analytics, and messaging capabilities, allowing brands to explore the platform's features before committing to a paid subscription.
Starting price
Alongside the free plan, influence.co provides a single subscription option starting at $600 per month, positioning itself as a premium choice for brands seeking a more comprehensive influencer marketing solution.
Key features
Within the influencer marketplace, influence.co offers:
A social networking environment where influencers can personalize their profiles and showcase their portfolios
The ability for brands to create their own profiles and share content that influencers can interact with through likes and comments, similar to traditional social media platforms
Advanced search functionalities with filters that facilitate comprehensive influencer discovery, enabling brands to assess past collaborations and identify influencers with an Amazon influencer shop presence
Creator Communities aimed at nurturing enduring relationships with influencers, brand ambassadors, and advocates, fostering collaboration and loyalty within the community
Innovative technologies
influence.co's unique approach integrates social networking features into its influencer marketplace, creating a dynamic and interactive platform. This not only aids in influencer identification and collaboration but also enhances relationship management between brands and creators.
Scalability and growth support
While primarily designed for small to medium-sized businesses, influence.co's community-centric features and direct interaction capabilities provide a solid foundation for brands aiming to scale their influencer marketing efforts and drive growth through robust influencer relationships.
Customization, flexibility, and integrations
influence.co's social networking model offers brands flexibility in engaging with influencers and managing their campaigns. The ability to explore an influencer's past collaborations adds an extra layer of customization in selecting suitable partners for brand initiatives.
Educational resources and support
The platform provides a variety of resources, including blog articles, a knowledge base, FAQs, and industry infographics, indicating a supportive environment for both brands and influencers.
StarNgage vs. influence.co
StarNgage offers a structured, workflow-oriented influencer marketing platform, while influence.co emphasizes a social networking-driven approach that fosters authentic brand-influencer relationships. Brands should evaluate their needs to determine the platform that best aligns with their influencer marketing strategy.
What we like
The standout characteristic of influence.co is its seamless fusion of social networking tools and influencer marketplace features. This innovative amalgamation nurtures genuine engagements and streamlines the development of enduring collaborations between brands and influencers.
Although starting with a premium price tag, the platform's distinct attributes and robust social networking functionalities render it an indispensable resource for brands striving to forge meaningful connections with influencers and establish a thriving community around their products or services.
5. Storyclash
Best use case
Storyclash caters to a variety of industries, including beauty, fashion, health & fitness, health & wellness, and lifestyle. It is suitable for both startups and fast-growing DTCs, as well as large and well-known brands.
Availability of a free trial
Storyclash does not mention a free trial, but they do offer a free demo on request.
Starting price
Storyclash's pricing starts at €899/month for the "Light" plan, which includes solid end-to-end features but limits the discovery tool to Instagram.
Key features
The platform offers a comprehensive set of features, including:
Influencer discovery
Creator analytics with advanced audience demographics
Campaign planning and reporting
Relationship management
Messaging through Storyclash integrations
Competitor insights
Campaign report exports
Mass email outreach
Innovative technologies
Storyclash utilizes AI-powered recommendations to help with finding influencers with high brand affinity. The platform also has text recognition in images and videos.
Scalability and growth support
Storyclash aims to provide an end-to-end solution with each of its plans, and the plans are diverse enough to support businesses in their growth.
Customization, flexibility, and integrations
White-label campaign reports are available for brands and agencies, as well as Shopify integration capabilities.
Educational resources and support
Storyclash provides blog articles, reports, guides, and webinars in English and German. They also offer free templates, including contracts and outreach messages.
StarNgage vs Storyclash
Storyclash and StarNgage differ in that Storyclash offers a greater degree of integrations and white-label solutions, as well as an array of educational resources. In contrast, StarNgage's strengths are its large influencer database and automated workflows.
What we like
Overall, Storyclash proves itself a comprehensive platform that offers a wide range of features for influencer marketing, including advanced analytics, campaign planning and reporting, and AI-powered recommendations. The platform's focus on making influencer marketing accessible to businesses of all sizes is also a strong point.
6. NoxInfluencer
Best use case
NoxInfluencer is best suited for large global brands and agencies with bigger budgets who are looking for a comprehensive influencer marketing solution to drive business growth. It also appeals to social media creators seeking sponsorship opportunities and the ability to monetize their content more easily, particularly in the Asian market.
Availability of a free trial
NoxInfluencer offers a free trial, allowing users to explore the platform's features and capabilities before committing to a paid subscription.
Starting price
NoxInfluencer's pricing structure includes:
Business plan: $1499/quarter or $3899/year
Enterprise plan: $7999/year
Custom plans are available on request, requiring a quote.
Key features
NoxInfluencer provides a full-scale SaaS influencer marketing solution, including:
Influencer Discovery
Influencer Analytics
Competitor Insights/Analytics
Influencer Outreach
Influencer Relationship Management
Campaign Management
Sentiment Analysis
The platform also offers a free tools library, a Google Play store app, and a Chrome Extension.
Innovative technologies
NoxInfluencer utilizes AI-powered data intelligence to help users optimize their influencer marketing campaigns and gain valuable insights.
Scalability and growth support
NoxInfluencer offers a high level of scalability, with the ability to accommodate large businesses and enterprise-level clients, including custom plans for specific needs.
Customization, flexibility, and integrations
NoxInfluencer provides a Custom API Data Service, allowing users to access and integrate various metrics and data into their workflows.
Educational resources and support
NoxInfluencer offers a range of educational resources, including a blog, an "Influencer Marketing Academy" (which includes articles on relevant topics), and an FAQ section. The platform also provides a dedicated help tab explaining its features and marketing-related topics. Users can also reach out for direct email support if needed.
StarNgage vs NoxInfluencer
NoxInfluencer offers a more comprehensive feature set best suited to enterprise-grade brands, whilst StarNgage is suited to companies on the smaller side. The choice between the two platforms would depend on the user's specific needs and requirements for their influencer marketing efforts, as well as budget.
What we like
Comprehensive influencer marketing solution with a wide range of features
Scalability and customization options to meet the needs of businesses of all sizes
AI-powered data intelligence to optimize campaigns
Free trial available to explore the platform's capabilities
7. Influencity
Best use case
Influencity was designed to cater to brands and agencies of all sizes and industries, particularly those in the Spanish-speaking markets. Its comprehensive suite of influencer marketing tools makes it a versatile solution for businesses looking to effectively manage their influencer campaigns.
Availability of a free trial
The platform offers a 7-day free trial, allowing users to explore its features and capabilities before committing to a paid subscription.
Starting price
Influencity's pricing plans start at $168/month for the Basic plan, billed monthly. Annual subscriptions are also available, with the Basic plan costing $134/month when billed yearly. The platform also offers a Professional plan ($348/month or $278/month annually) and a Business plan ($698/month or $558/month annually). Custom packages can be created for businesses with specific needs.
Key features
200M+ influencer library for discovery
Influencer search and lookalike tools
Analytics with over 20 metrics across TikTok, Instagram, and YouTube
Influencer recruitment through opt-in pages
Centralized outreach and communication
Shopify integration for optimized influencer seeding
Payments and campaign reporting
Innovative technologies
Influencity leverages an AI-driven search engine to help users efficiently discover and connect with the most relevant influencers for their campaigns.
Scalability and growth support
The availability of diverse pricing plans and the ability to create custom bundles allow businesses to easily scale their influencer marketing efforts as their needs grow. The platform's robust features and extensive influencer database make it a scalable solution for businesses of all sizes.
Customization, flexibility, and integrations
Influencity offers customizable email templates and a Shopify integration, allowing users to seamlessly incorporate the platform into their existing workflows and marketing strategies.
Educational resources and support
Influencity provides a range of educational resources, including blog articles, a knowledge base, downloadable content, webinars, and infographics, to help users maximize the platform's capabilities and stay up-to-date with the latest influencer marketing trends.
StarNgage vs Influencity
Both are leading influencer marketing platforms, each with its own unique strengths. While both offer comprehensive solutions for businesses, they differ in their focus and target markets. Brands and agencies will want to carefully evaluate the platforms' features, pricing, and alignment with their specific needs to determine the best fit.
What we like
Vast influencer database with over 200M creators
Powerful search and analytics tools
Flexible pricing and customization options
Comprehensive educational resources and support
Overall, Influencity is a robust and versatile influencer marketing platform that caters to businesses of all sizes and industries, particularly those in the Spanish-speaking markets. Its innovative technologies, scalable features, and educational resources make it a compelling choice for brands and agencies looking to streamline and optimize their influencer marketing efforts.
