trendHERO is an advanced influencer marketing platform designed primarily for Instagram. It has an array of features to enhance your influencer marketing strategy. These include tools for searching and discovering influencers, as well as detecting their fake followers and likes. It also allows you to conduct account audits, track growth, analyze audience demographics and interests, monitor competitors, and even facilitate influencer outreach. Users appreciate trendHERO for its intuitive UI, easy navigation, and the ability to provide deep insights into potential partnerships. Not only is it regarded for usability, but also for its significant role in data-driven influencer vetting with insights into account quality.
Why look for trendHERO alternatives?
Despite trendHERO's attractive offering, users may seek alternatives for various reasons. For instance, they might want to diversify their marketing tools or complement trendHERO’s tool set. All in all, this search for alternatives would be not about replacing trendHERO but rather about broadening one’s toolkit to encompass a higher number of marketing strategies and solutions.
Selecting Alternatives to trendHERO
First and foremost, it's important to focus on platforms that might provide even stronger capabilities in influencer discovery and vetting, ensuring collaborations with influencers who have genuine, engaged followers. Look for tools that also provide comprehensive audience insights, facilitate effective competitor analysis, and enable influencer campaign management precise tracking of their outcomes. A flexible pricing structure that caters to different scales of operations and marketing budgets can also be a key differentiator. Ease of use, through an intuitive user interface, and reliable customer support are additional factors that can enhance the user experience, making the influencer marketing process both effective and enjoyable.
Considering these factors will help businesses and marketers pick the right influencer marketing platform that not only aligns with their unique needs but also complements their existing strategies, ultimately making their marketing efforts more efficient and effective.
Key trendHERO alternatives
1. HypeAuditor
2. Collabstr
3. Julius
4. GRIN
5. influData
6. inBeat
7. Afluencer
1. HypeAuditor
Best use case
HypeAuditor is the perfect fit for large brands and agencies that require a broad range of tools bolstered by precise influencer analytics. It's particularly effective for ensuring authentic influencer partnerships by rigorously evaluating influencer profiles and their audiences, focusing on the detection of fraudulent activities such as fake followers and engagement.
Availability of a free trial
HypeAuditor offers a free plan that provides limited access to the platform's capabilities, allowing potential users to get a basic feel for its offerings before deciding to invest in a more comprehensive, paid subscription.
Starting price
HypeAuditor is aimed at organizations prepared to invest significantly in influencer marketing, with its pricing structure reflecting its position at the premium end of the spectrum. This ensures clients access to rich, high-quality data, actionable insights crucial for informed decision-making, and a smooth workflow.
Key features
HypeAuditor arms brands and agencies with a powerful suite of tools optimized for advanced influencer marketing strategies. It's engineered to refine the influencer selection process, employing AI to navigate through more than 100 million social profiles, supplemented by sophisticated recruitment aids like Lookalikes and Social Listening for pinpoint accuracy in influencer matching. The toolkit includes "My Network," an influencer CRM platform for easier influencer relationship management and communication, enhanced with automation and customization for efficient workflow.
HypeAuditor's analytics deliver comprehensive reports on influencer demographics, engagement rates, and authenticity, anchored by proprietary metrics such as the Audience Quality Score (AQS), guiding data-driven decisions. It enables direct account comparisons for evaluating influencers or competitors, focusing on audience congruence and performance.
For influencer outreach, the platform offers adaptable email templates and sequences, equipped with tracking for crucial metrics to streamline interactions. It serves as a holistic campaign management solution, from initiation to performance analysis, incorporating e-commerce capabilities for straightforward sales tracking and automated metric tallying. Reporting features are customizable, providing up-to-date, shareable insights on influencer marketing campaign performance through PDFs or online links, keeping stakeholders informed with the latest updates.
Innovative technologies
Under the hood of HypeAuditor, there’s an AI that leverages machine learning for fraud detection and audience quality assessment. All this provides reliable scores on influencer and audience quality, aiding in influencer vetting and fee negotiations, thus making sure that investments target genuine, engaged audiences.
Scalability and growth support
To support influencer marketing activities growth within the organizations, HypeAuditor offers several solutions:
When it comes to influencer discovery, a set of flexible filters helps find hundreds of creators suitable for different campaigns.
To help with quick and simple influencer vetting, there’s an Audience Quality Score available.
Mass influencer outreach feature makes it possible to build relationships with multiple creators at once.
Large teams can request additional seats to streamline the influencer marketing workflow without any hassle.
Customization, flexibility, and integrations
HypeAuditor's API and integrations with major e-commerce platforms, email platforms, and Zapier provide a seamless connection between marketers and other teams. This level of customization and flexibility enables brands to maximize the efficiency and effectiveness of their campaigns.
Educational resources and support
HypeAuditor offers extensive educational resources, including whitepapers, guides, and webinars. Additional resources like an in-depth platform course, free analysis tools, and a comprehensive FAQ and Help Center ensure users are well-equipped to optimize their influencer marketing efforts.
trendHERO vs HypeAuditor
trendHERO is known for its detailed account audits, growth tracking, and audience analysis. HypeAuditor also puts a strong emphasis on detecting fake influencers with fraudulent activities and assessing audience quality. Beyond that, HypeAuditor offers a variety of tools for a full cycle of influencer marketing, from start to finish: influencer discovery and analysis, creator relationship management, campaign preparation, management, and reporting.
What we like
HypeAuditor's dedication to uncovering fake followers and engagements stands out, providing a critical tool for validating the authenticity of influencer collaborations. Its analytical capabilities offer profound insights into influencer performance and audience demographics, serving as a cornerstone for strategic planning in influencer marketing campaigns.
Overall, HypeAuditor is a sophisticated solution in the influencer marketing space, catering especially to larger organizations and agencies focused on authentic and quality influencer partnerships. Its commitment to fraud detection, combined with comprehensive analytics, positions it as a pivotal tool in optimizing influencer marketing investments. As a comprehensive platform, HypeAuditor simplifies campaign management, enriches it with actionable data and insights, and continually evolves to support businesses in effectively achieving their marketing goals.
2. Collabstr
Best use case
Collabstr helps companies find and hire Instagram, TikTok, and YouTube influencers quickly on their major influencer marketplace; therefore, it’s an ideal platform for brands seeking seamless and efficient collaboration opportunities with content creators across various social media platforms. It caters primarily to marketing agencies and corporations and also provides opportunities for influencers looking to secure brand collaborations with the help of an established platform.
Availability of a free trial
Collabstr allows you to use their platform to search influencers for free without a subscription or hidden fees – thereafter, you can sign up for a plan for further functionality.
Starting price
As with other companies, Collabstr doesn’t disclose their pricing as this is dependent on your needs. You can initially join the platform for free by creating an account, but plans can be uncovered by contacting the company.
Key features
COllabstr offers seamless influencer discovery, outreach, and relationship management. With integrated chat services and streamlined payment systems, brands can effortlessly connect with influencers and compensate them for their work. The marketplace features a diverse range of signed-on creators, and each creator has a personalized Collabstr profile resembling a media kit. Additionally, Collabstr offers a free tools library and allows brands to post pre-made campaigns, simplifying the process of finding and collaborating with influencers.
Innovative technologies
Collabstr’s platform fulfills the influencer journey by facilitating not only influencer discovery and recruitment, but by acting as a payment tool for influencer content; the platform stores brand payments and only releases them to influencers when work has been delivered to spec. This helps keep things safe for both parties.
Scalability and growth support
The platform scales brands’ ability to work with influencers at large and pay via one app but does not offer enterprise-grade scalability, as this is not their focus.
Customization, flexibility, and integrations
Collabstr’s product offering is focused on the influencer hiring, collaboration, and payment process, and as such does not offer integrations or API.
Educational resources and support
Their website has dedicated FAQ sections for both brands and influencers (separated to address different concerns/questions). They also offer a blog with various insightful articles, a free ebook for brands to help with TikTok influencer marketing, and an annually updated Influencer Marketing Report. You can also sign up for a newsletter, sent fortnightly, containing tips and insights relating to digital marketing. Alternatively, you can contact Collabstr directly with a help form.
trendHERO vs Collabstr
The primary boon of trendHERO lies in its ability to provide detailed analyses of influencers, market intelligence, and so on. Where Collabstr stands out is for brands with specific campaign ideas and requirements, looking for influencers to take part and fulfill these campaigns. It acts as an all-in-one solution to get influencer marketing campaigns off the ground and running, with a simple tracking system.
What we like
We value Collabstr’s honed focus on getting brands connected with the influencers that will best serve them, as well as their ability to help influencers land secure deals with brands. Their inclusion of a safe payment system can assure brands who want no-nonsense campaigns, and allow them to manage all aspects of their UGC campaigns through an easy-to-use interface.
Overall, Collabstr stands out as an all-in-one solution for launching influencer marketing campaigns swiftly and efficiently. Its streamlined system simplifies the process, making it easy to find vetted, verified influencers, get campaigns fulfilled, and achieve effective influencer marketing.
3. Julius
Best use case
Julius empowers brands to forge impactful partnerships with influencers, crafting brand narratives that resonate. This platform caters particularly to larger organizations with significant influencer marketing budgets. It's also a valuable tool for anyone seeking a one-stop solution for influencer discovery, campaign activation, and performance tracking. Julius streamlines the entire process, from unearthing the perfect partners to measuring campaign success. Additionally, influencers can leverage the platform to secure brand collaborations.
Availability of a free trial
While a free trial isn't explicitly advertised on the Julius website, they do offer complimentary demos. To explore the possibility of a trial, it's recommended to contact their team directly.
Starting price
Julius operates on an annual subscription model, without a monthly payment option. Specific pricing varies based on the desired number of users with platform access. Their pricing structure is tailored to both brands and agencies; however, exact costs aren't publicly available. A demo allows Julius to understand your specific needs and recommend a suitable plan.
Key features
Julius is a comprehensive influencer marketing platform boasting a robust suite of tools to optimize campaigns. Their powerful discovery tool empowers users to target ideal influencers with over 50 filter options. Social listening features offer valuable insights into audience sentiment and trending topics. Functioning as a CRM platform, Julius facilitates smooth communication and campaign management between brands and influencers. Plus, it delivers in-depth performance tracking, allowing marketers to analyze success at both the overall and individual influencer level, fostering data-driven optimization for maximum impact and return on investment.
Innovative technologies
Julius prioritizes a user-friendly interface alongside its meticulous influencer discovery capabilities. Their campaign tracking goes beyond basic metrics like engagement rate, enabling you to delve into the performance of individual influencer posts, pinpointing high-performing content and areas for improvement.
Scalability and growth support
Julius offers a flat platform structure, with scalability limited to the number of users granted access. Available features remain consistent across plans, generally catering to the needs of larger brands.
Customization, flexibility, and integrations
Presently, Julius doesn't offer extensive customization options or an API. Their primary focus remains on influencer discovery and campaign management software.
Educational resources and support
Julius provides a content hub on their website, featuring a wealth of resources like free ebooks, informative blog articles, and insightful podcast episodes. It's important to note that their contact form isn't prominently displayed, residing within the "About" page.
trendHERO vs Julius
Julius prioritizes highly specific influencer discovery with over 50 filtering options. They've also evolved into a more comprehensive solution with robust campaign tracking tools. trendHERO, however, is more focused on account audits, growth tracking, and audience analysis.
What we like
Julius provides a compelling solution for brands seeking to leverage influencer marketing for authentic storytelling. Their human-centric approach sets them apart, offering a seamless experience for influencer discovery, activation, and performance tracking. With scalable annual plans and a rich feature set encompassing in-depth influencer discovery, social listening tools, and a comprehensive CRM, Julius caters to larger companies across diverse industries.
Ultimately, this solution is ideal for companies with dedicated influencer marketing budgets seeking to discover new partners and execute data-driven campaigns.
4. GRIN
Best use case
GRIN shines brightest for ecommerce businesses, regardless of size. It seamlessly integrates with major ecommerce platforms, allowing features like gifting products, tracking sales driven by influencers, and even identifying potential influencer partners within your customer base. This makes GRIN perfect for direct-to-consumer brands seeking genuine influencer marketing campaigns with a clear focus on return on investment (ROI).
Availability of a free trial
While a free trial isn't available, GRIN offers a free, personalized tour upon request. This allows you to explore the platform's capabilities and see if it's a good fit for your needs.
Starting price
GRIN avoids a one-size-fits-all approach. Pricing is customized based on your company's specific needs, including size, current influencer marketing efforts, and overall goals. This ensures GRIN caters to businesses of all shapes and sizes.
Key features
Campaign Management & Analytics: GRIN offers a robust suite for campaign management with comprehensive reporting and analytics so you can track key performance indicators (KPIs) and ROI effectively.
Content Management: Effortlessly find, track, and repurpose brand content across various social media platforms.
Product Seeding: Streamline the logistics of sending products to influencers with GRIN's product seeding feature.
Simplified Creator Payments: Manage influencer compensation and financial tracking with ease, eliminating headaches.
Relationship Management: Nurture long-lasting and successful brand-influencer relationships with dedicated tools.
Finding the Perfect Fit: Discover brand-aligned ambassadors with GRIN's influencer discovery and recruitment features.
Innovative technologies
GRIN goes beyond standard influencer marketing platforms. It boasts innovative technologies for a seamless experience, including:
Deep Ecommerce Integration: Effortlessly connect with major platforms like Shopify, WooCommerce, and Magento.
Real-Time Communication: Stay connected with influencers and your team through SMS, Slack, and other communication tools.
Seamless Integration with Your Tech Stack: Connect GRIN with your existing marketing tools like Google Drive and Office 365 for a unified workflow.
Advanced Influencer Discovery with Social Listening: Identify potential influencers with the help of social listening tools built into GRIN.
Real-Time ROI Tracking: Gain valuable insights into your influencer marketing efforts with advanced reporting tools for real-time ROI tracking.
Scalability and growth support
GRIN is designed to grow alongside your business. Features like automated workflows, ecommerce integrations for product fulfillment, unique sales tracking links for influencers, and a content library for repurposing influencer content empower you to continually improve and scale your influencer marketing efforts.
Customization, flexibility, and integrations
GRIN offers exceptional customization, seamlessly integrating with your existing marketing stack, including social media platforms, ecommerce solutions, and communication tools. This flexibility allows you to tailor campaigns and influencer collaborations to your specific business needs.
Educational resources and support
GRIN understands the importance of education. It provides a comprehensive Learning Center, downloadable guides, a blog, informative podcasts, and insightful case studies to empower you to maximize your influencer marketing efforts. These resources cater to users at all skill levels, helping you grow and manage your creator relationships effectively.
trendHERO vs GRIN
As one of the best trendHERO alternatives, GRIN focuses on ecommerce integration, customizable pricing, and robust features for relationship management, content repurposing, and ROI tracking. All this makes it an ideal influencer marketing solution for businesses seeking to integrate it with their ecommerce strategies tightly. This focus might offer advantages in terms of integration and ROI tracking compared to platforms with a broader scope.
What we like
With its comprehensive suite of influencer marketing tools for discovery, management, and analytics, combined with its robust e-commerce integration, GRIN is an attractive platform for businesses looking to leverage influencer marketing to drive ecommerce growth. The platform's emphasis on building genuine relationships with influencers and providing detailed ROI metrics makes it particularly beneficial for brands aiming to optimize their influencer marketing investments.
In conclusion, GRIN stands out as a powerful and flexible influencer marketing platform, particularly well-suited for ecommerce businesses seeking deep integration with their sales and marketing strategies. Its customizable pricing and comprehensive feature set ensure scalability, making it a strong contender for businesses at any stage of growth.
5. influData
Best use case
influData caters to agencies, established brands, and larger companies seeking powerful influencer marketing software. With its extensive features, it empowers in-depth analysis and management of influencer campaigns across Instagram, TikTok, YouTube, and YouTube Shorts.
Availability of a free trial
You can explore influData's capabilities risk-free by signing up for a demo and receiving a 2-day free trial, allowing you to test-drive the platform before committing.
Starting price
influData offers tiered pricing plans to suit your budget. The entry-level plan starts at €199/month, ideal for smaller businesses. The Pro plan, geared towards experienced marketers, is €599/month. For the most comprehensive feature set, consider the €1299/month plan. Custom solutions beyond these tiers are available upon request. All plans require a 12-month minimum commitment with monthly billing.
Key features
influData delivers a robust suite designed for large companies. Discover, analyze, and manage influencer campaigns with ease. Leverage audience overlap assessment, content search, and insightful audience demographics to optimize your influencer marketing strategy. Additionally, influData integrates seamlessly with your existing workflows through API functionality, a Chrome extension, and data export options in PDF and CSV formats.
Innovative technologies
Uncover ideal brand representatives with influData's cutting-edge AI technology. Its lightning-fast search identifies ideal creators for your niche, summarizing profiles based on content for superior category matching.
Scalability and growth support
influData empowers your growth with scalable plans offering features like unlimited tokens, comprehensive audience reports, and multi-user access (up to 50 users on higher tiers).
Customization, flexibility, and integrations
API integrations allow you to connect seamlessly with your marketing tools, streamlining data retrieval and analysis. Combine data sources for deeper insights and tailor features to perfectly match your needs.
Educational resources and support
influData offers a dedicated "Knowledge" section on their website. This features a blog, informative FAQs, and a glossary of influencer and digital marketing terms. Live chat support is available during business hours (9-5) for any additional questions.
trendHERO vs influData
While both platforms serve influencer marketing needs, they cater to distinct functionalities. influData provides a comprehensive suite for large companies, encompassing influencer discovery, analysis, campaign management, and audience insights. This might prove beneficial for companies with greater demand for scalable solutions.
What we like
We're impressed by influData's robust feature set, ideal for large companies seeking a data-driven approach to influencer marketing. The seamless API integration simplifies workflow automation, while export options bolster customizable reporting. Detailed audience insights stand out, allowing for precise targeting and campaign optimization.
Overall, influData shines with its comprehensive features, data-centric approach, seamless integrations, export functionalities, and in-depth audience insights. This makes it a valuable asset for large companies aiming to unlock the full potential of influencer marketing.
6. inBeat
Best use case
inBeat caters to brands seeking impactful influencer marketing campaigns, particularly those focused on user-generated content (UGC) with micro and nano-influencers. Their niche lies in Instagram and TikTok. inBeat offers a three-pronged approach: in addition to their influencer marketing platform, they also have a specialized UGC platform called Showcase and an influencer marketing agency service. Influencers can join their agency for paid collaboration opportunities. This makes inBeat ideal for B2C brands and content creators.
Availability of a free trial
There is a free trial, but details aren't available on their website. Contact them directly for specifics.
Starting price
inBeat has three paid plans: $200/month, $500/month, and $1000/month. Annual billing offers significant discounts (essentially 4 months free): $134/month, $333/month, and $667/month, respectively. Bootstrapped startups can also request a 40% discount for the first three months.
Key features
Influencer Discovery Search Engine: Easily find relevant influencers.
Deep Search: Locate similar profiles to influencers you're interested in.
Bulk Contact Export: Streamline communication with potential collaborators.
Innovative technologies
inBeat's dedicated platform, Showcase, simplifies UGC campaign management. It's an all-in-one solution for brands running and scaling UGC efforts.
Scalability and growth support
inBeat offers tiered plans to accommodate growing needs. The Enterprise plan is ideal for large-scale campaigns, with features like unlimited client accounts, deep searches, 1000 monthly contact exports, and a dedicated account manager for personalized support.
Customization, flexibility, and integrations
Currently, inBeat doesn't offer API integrations, prioritizing fostering influencer relationships and effective UGC campaigns.
Educational resources and support
inBeat provides comprehensive support:
Live Support: Available during business hours across all paid plans.
Resource Center: Includes blog articles and a newsletter for marketing insights.
Free Tools: Assist with various influencer marketing needs.
Personalized Demos: Book a demo for tailored guidance (no contact form).
FAQs: Easily find answers to common questions.
trendHERO vs inBeat
trendHERO’s strength lies in its market intelligence, audits, and audience analysis. inBeat excels in scaling UGC campaigns with micro and nano-influencers, fostering deeper consumer engagement through its dedicated UGC platform, Showcase.
What we like
inBeat stands out with its comprehensive influencer marketing tool set, aiding with discovery, bulk contact export, and a dedicated UGC platform (Showcase). Bulk contact exporting facilitates collaboration in a more streamlined manner. The UGC platform is a highlight for brands wanting to get campaigns off the ground and running fast, all via one platform.
Overall, inBeat's robust features, communication tools, dedicated UGC platform, support options, and user-friendly design make it a valuable asset for brands seeking influencer marketing success.
7. Afluencer
Best use case
Afluencer shines for smaller companies with limited budgets. It prioritizes connecting them with influencers through collaborations and ambassador programs. Afluencer excels at matching brands with perfect-fit influencers, allowing for efficient campaign scaling. For influencers, Afluencer provides a valuable resource to find brands seeking genuine collaborations. It offers a smooth way to connect and monetize their influence, ultimately amplifying their reach and income streams within the digital world.
Availability of a free trial
The free trial lets you create a custom brand profile, set up collaboration requests, and connect with influencers. To unlock more features, you'll need to upgrade to a paid plan.
Starting price
Tiered plans are available for both brands and influencers. Brand plans include VIP ($49/month), Concierge ($99/month), and Boss ($199/month). Influencers can choose between Micro-influencer (free), Macro-influencer ($29/month), and Mega-influencer ($79/month).
Key features
Afluencer's strength lies in influencer discovery with customizable filters. This lets you pinpoint influencers who perfectly align with your campaigns. Upon signing up, you gain unlimited influencer searches. Additionally, Afluencer streamlines campaign promotion by allowing direct advertising and collection of influencer applications. For easy communication, the platform offers an integrated influencer chat feature.
Innovative technologies
A unique "influencer marketplace" feature sets Afluencer apart. Unlike some platforms that rely on data scraping, Afluencer prioritizes data integrity with a strict verification process, ensuring all influencers are legitimate.
Scalability and growth support
Afluencer caters to smaller brands and companies. Their premium features, like exposure in newsletters and social media, are geared towards generating brand awareness for these businesses.
Customization, flexibility, and integrations
Shopify integration is present, allowing you to connect your store with your brand via Afluencer’s platform.
Educational resources and support
A dedicated resources tab is available with blog articles and podcast episodes covering various influencer marketing topics. Their search function allows for in-depth exploration. Additionally, they offer separate FAQs for both brands and influencers, along with a comprehensive contact page featuring email, phone, live chat, and demo scheduling options.
trendHERO vs Afluencer
trendHERO’s product offering is fairly robust and focuses on the analysis of influencers, the market, and audiences. However, Afluencer's straightforward plans and structure might be a better fit for brands on a budget seeking a user-friendly introduction to influencer marketing – particularly if you’re looking to jumpstart collaborations and get content out quickly.
What we like
Afluencer stands out by fostering genuine partnerships between leading influencers and brands. Their platform facilitates seamless connection and collaboration for both parties. Accessibility is ensured through their freemium model with various plans catering to different budgets and needs. Additionally, they provide a range of support options to empower brands new to influencer marketing.
Overall, Afluencer's suite of features, including verified influencers, targeted influencer discovery, and direct campaign promotion, empowers brands to create efficient and effective influencer marketing partnerships.
