Instagram Marketing 101: Social Media Tools You Need to Know About

Victoria Greywing

Victoria is a content manager at Movavi. She specializes in writing user-friendly content and researching complex topics of marketing, social media, and blogging to make them easy to understand for other people.

It’s no secret that social media marketing is a huge part of any business today. From Instagram to Facebook, social media platforms are essential for growth and success. Most marketers want to be using all the latest social media tools, but with so many tools out there, it can be hard to know which ones are really worth your time and effort. 

This blog post will help you navigate the social media landscape by focusing on some of the most impactful services you need to know about in 2021 – from lead generation to sales, analytics, content creation, and more.

Must-Have Social Media Marketing Tools

In social media advertising, the tools you use are just as important as the social network itself. Instagram has been gaining in popularity in recent years, and businesses have been taking notice. 

With more than one billion monthly active users, it’s a great place to promote your business and generate leads. Here are 12 popular social media tools to help with Instagram marketing – which of these will work best for you?


VSCO is advanced photo-editing software that takes you from auto to awesome with just a click of a button. VSCO’s intuitive smartphone app makes it easy to edit, enhance, and share photos. When you need to edit pictures of your product, you can rely on VSCO’s ready-made filters. 

The app also lets you manually enhance your pictures with color correction and create moving collages. In addition, the advanced HSL tools will help you perfect images so your Instagram profile looks great.

Social Media Marketing Tools: VSCO for photo editing


  • free with limitations
  • $19.99 for an annual subscription

Best for: creative photo editing


Canva is a powerful and intuitive content creation tool that’s perfect for non-designers, bloggers, and small business owners to get their message out. With templates for all sorts of uses ranging from infographics to business cards, Canva allows you to juxtapose images and text through an intuitive drag-and-drop interface. 

Over one million user-created themes, along with easy access to an online community of artists, photo editors, and design enthusiasts means you can always find the perfect image or graphic for your next project. 

Canva makes your job so much less stressful with easy-to-use design tools for social campaigns, business presentations, banners, and more.

Social Media Marketing Tools: Canva for creating visual content


  • free with limitations
  • paid plans start at $119.99 for an annual subscription

Best for: creating professional content without the need to be a professional

Fastreel Video Editor

Fastreel Video Editor is a simple online video editor that helps you create engaging, dynamic videos. With this advanced yet easy-to-use tool, you can cut, merge, mute, and reverse videos with just a few mouse clicks. 

Use the intuitive timeline for placement of elements – titles with text, filters, and transitions. You can also easily add special effects – stop motion, split-screen, and slow-motion – no special skills required. 

In addition, stylish templates will help you create videos on different topics like real estate, corporate, marketing that will make your business look good on social media.

Social Media Marketing Tools: Fastreel by Movavi for video editing for social media posting


  • free with a watermark
  • paid plans start at $5.95 per video

Best for: quick video editing for social media posting


Magisto is a simple video-editing platform that helps you create professional-quality videos in just minutes. Time is everything these days, and Magisto will use its AI-based tools to save your time when you need to create a video. 

Just upload your photos or videos, click one button, and get a professionally edited video that’s ready for social media. You can choose from premade styles, stickers, and royalty-free music or use the app’s built-in editing tools to customize your own movie. Magisto works well with Google Photos, so you can access files wherever you are.

Social Media Marketing Tools: Magisto for AI video making


  • free with a watermark and limited content
  • paid plans start at $4.99 per month

Best for: AI video making


Preview helps you get over writer’s block and creates unique captions that you can use for your Instagram posts. Sometimes the hardest task is coming up with a content idea, and creating an attractive post is even more challenging. 

Preview makes it easy to create professionally designed graphics, collages, reels, stories – it does it all. Preview also offers a one-touch auto-publish feature, so you can create posts in minutes or schedule them out far into the future. 

Keep up with what people are saying about your posts with real-time metrics such as likes, comments, and replies – all laid out neatly in infographic form.

Social Media Marketing Tools: Preview for writing Instagram captions


  • free with limited features
  • paid plans start at $6.67 per month

Best for: writing Instagram captions


HypeAuditor is an influencer marketing platform that helps brands identify the most effective influencers, analyze audiences, and manage campaigns for a bigger impact on ROI. 

This software audits potential influencers, providing deep data on their account metrics such as audience quality, audience demographics, engagement, and follower growth. Thanks to the fraud detection solution, brands can understand if a particular influencer artificially boosts their follower count and engagement.

You can also explore industry insights with the market and trend analysis reports to develop a smarter marketing strategy and optimize performance.

Social Media Marketing Tools: HypeAuditor for analyzing and identifying influencers


  • free with limited features
  • paid plans start at $399 per month

Best for: analyzing and identifying influencers


Iconosquare is a powerful tool for making data-driven decisions about Instagram, Facebook, Twitter, and LinkedIn activities. You can share insights and boost engagement for your social media campaigns, schedule posts in advance using a calendar view, and easily track results with an analytics dashboard. 

In addition, Iconosquare will help you optimize your content, collaborate with your team, and simplify the process of identifying what to post next with easy-to-read snapshots on upcoming trends, key performance indicators, and visualizations for data discovery.

Social Media Marketing Tools: Iconosquare for multiple-profile management


  • 14-day free trial
  • paid plans start at $49 per month

Best for: multiple-profile management


Later is an all-in-one social marketing platform where you can plan, analyze, and publish your content in a few clicks – saving time as you grow your business. With Later’s innovative analytics tools, you can see how what you post will play out across multiple platforms with just one click. 

In addition, the intuitive content calendar interface helps you plan batch-posting and analyze the best time slots. With Later, you can intelligently manage your campaigns across all social channels from one central dashboard.

Social Media Marketing Tools: Later for post scheduling


  • free for individuals (without addons)
  • paid plans start at $15 per month

Best for: post scheduling


Hootsuite is your personal social media manager. You can set up campaigns to manage the success of your messaging across multiple channels, store all your images in the dashboard, and find mentions you might have missed. 

Hootsuite lets you manage your brand’s social media by refining schedules and editing posts with no need for complex technical knowledge. Hootsuite also allows your team to collaborate without disrupting other work and integrates with Slack, Canva, Zendesk, and other tools.

Social Media Marketing Tools: Hootsuite for managing social media campaigns


  • 30-day free trial
  • paid plans start at $19 per month

Best for: well-rounded social media campaigns


Hashtastic is one of the most comprehensive hashtag marketing apps. It helps you monitor your performance on Instagram and offers suggestions for hashtags that will compliment your brand. 

Hashtastic lets you analyze which keywords are driving the most impressions for your campaign, track responses over time with each hashtag, determine social media sentiment, explore trending topics that relate to you – all in one place. 

Whether it’s a clothing line or a thought-provoking blog, Hashtastic will help you identify what content goes viral and then amplify that message through the appropriate channels.

Social Media Marketing Tools: Hashtastic for analyzing hashtag performance


  • paid plans start at $9.99 per month

Best for: analyzing hashtag performance

IQ Hashtags

IQ Hashtags helps you grab all of the most popular hashtags and analytics for your Instagram campaigns. One of the many useful features is hashtag collections for targeting specific niches and keeping the most relevant ones for you, so you don’t have to spend all day looking for the right hashtags. 

Another feature is keyword lists with advanced search filters, so you can find high-quality content quickly. The profile analysis tool lets you see your follower trends and compare your account with other profiles to boost performance levels. 

And lastly, the banned checker ensures that your content is visible for other users and is not shadowbanned.

Social Media Marketing Tools: Q Hashtags for identifying banned hashtags


  • free with limited features
  • paid plans start at $19 per month

Best for: identifying banned hashtags


Awario is a sleek, easy-to-use social media brand analysis tool. More than 13 billion web pages and social media accounts are crawled daily, so you can easily monitor trends and figure out if there are any talking points or breaking news that could harm your reputation with the click of a button. 

You can uncover each mention of your company with Awario and stay on top of what people are saying about you. In addition, you can organize all the conversation threads in a handy dashboard and get data-rich reports daily.

Social Media Marketing Tools: Awario for brand monitoring


  • free demo
  • paid plans start at $39 per month

Best for: getting instant access to brand mentions

Final Thoughts

Instagram is one of the most popular social media platforms, so marketers are flocking to this social media platform for advertising and promotion campaigns. If you want your content to stand out, get concise reports, and gain more followers, you need the tools to help you get there. 

We hope this article has helped you get familiar with the most popular tools, so now you can build successful digital campaigns for your business.

Comments are closed.