Now you can track Brand mentions on influencer’s Instagram

Anna Komok

Anna is the Head of Marketing and PR at HypeAuditor, the most accurate and in-depth Instagram and YouTube analytics tool on the market. She is passionate about influencer marketing and Instagram analytics.

We are happy to introduce you the new feature in HypeAuditor report: Brand Mentions.

It consists of four components: Advertising performance, Non-ad post frequency, Advertising post frequency, Brand mentions.

Brand mentions on influencer’s Instagram

Advertising performance

Number of likes and comments received by posts with brand mentions compared to the same number of posts without mentions of brands (non-personal business accts). This metric helps you to understand how good your sponsored post could perform.

If engagement rate of a paid post is high, that means that the influencer knows how to present your product to their audience better and that their audience is loyal to an advertisement.

Post frequency

Number of posts per week. It’s important to post regularly and not to spam.

Advertising post frequency

Number of posts with brand (non-personal business accts) mentions per week. Note: posts like this might be not paid. If an influencer’s account is full of brand mentions and advertisement, better choose another blogger.

Brand mentions in last 30 days

Mentions of non-personal business accts in photo descriptions. Note: posts like this might be not paid. This metric helps you to understand how many brands work with this influencer. You can also check Most recent advertising posts and their performance: likes and comments.

Instagram sponsored posts

If you want to receive more data about sponsored posts performance, use Aurora — analytics tool that helps you to study your competitor’s campaigns.

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