Enhanced geo definition
Now Auditor shows 5 countries instead of just 3.
If an influencer’s audience lives in the US, Auditor will show you a breakdown by states.
And now HypeAuditor also shows cities, where influencer’s followers live.
This feature allows you to make a better targeting if you advertise a local brand or service. For instance, a barber shop in New York. If you find an influencer from NY that is not a guarantee that the influencer’s followers also live in NY.
Alexandra is a micro-influencer based in New York.
But her followers live in Madrid, Valencia and other cities in Spain.
Some countries and big cities are multilingual. So now Auditor shows the languages of an influencer’s followers.
Now you can see how an influencer grows their followers and detect if they had suspicious followers boosts. Organic followers growth looks like this:
If you see that graph rapidly goes up, you should carefully study the influencer’s posts. There are 4 main reasons, why the graph could rocket:
- Influencer started a giveaway
- Influencer had a shoutout from another influencer with a lot of followers
- Influencer started to promote their post using Instagram Ads
- Influencer boosted followers number artificially with bots.
Let’s look at this graph:
You can see a quick rise of followers. The reason is a giveaway.
On the next graph, the rise more likely is due to fake followers, because we didn’t find any giveaways or shoutouts on the account.
Following growth, graph helps to identify whether the influencer uses the automatic mass following to grow their audience.
Normal growth — slow rises and small drops.
Suspicious growth — rocket rises and drops.