Modash is a resourceful influencer marketing tool that enables small, medium, and large businesses to find, evaluate, contact, and track influencer campaigns directly from the platform. Modash offers plenty of useful features and tools and is easily accessible to smaller brands seeking assistance in influencer discovery and assessment. Furthermore, larger organizations can also use it for accurate reporting on their spending and sales and to optimize the returns on their influencer marketing. However, it is still possible that you won't find all the features you need for your marketing campaign in Modash’s repertoire. Fortunately, we are here to help you by offering you five influencer marketing platforms that are different from Modash in terms of core features, technologies, and customization.
Why Should Brands Check Modash Alternatives?
Though several functions of influencer marketing platforms overlap, each platform has its own strengths, which should be investigated further before making a decision.
Alignment with strategy and needs: Businesses need to consider whether Modash’s tools suit their marketing strategy, goals, and needs.
Budget: Brands have to examine the prices, offers, and whether there is a trial period to pick the tool that aligns with their budget.
Ease of use: The trial period provides an opportunity to discover the usability of the various features and the team eventually can decide if the tools enhance their productivity or hinder it.
Integration capabilities: Many teams have an established internal workflow with familiar apps and software that they don’t want to disturb. They will pick a platform that offers numerous integration features.
Scalability: As businesses grow or adapt to new strategies, they choose platforms that facilitate scaling up and down.
Customer support and additional resources: Getting started with a platform requires a reliable customer support team and educational materials.
12 Modash Alternatives to Consider
1. HypeAuditor
2. Grin
3. Heepsy
4. Klear
5. Followerwonk
6. Impact
7. Aspire
8. inBeat
9. Later Influence
10. Influence.co
11. NeoReach
1. HypeAuditor
HypeAuditor is an end-to-end platform for influencer marketing. Its influencer search and analytics tools are highly regarded in the industry. Additionally, HypeAuditor allows users to manage campaigns and report on them, as well as coordinate relationships with influencers and communicate with creators.
Best use case
HypeAuditor’s tools cover the complete influencer marketing workflow from influencer search to campaign analysis. Besides marketing agencies, companies of all sizes and industries can benefit from its feature list.
Free trial or free plan
HypeAuditor has a free plan with a limited toolkit, mostly focusing on influencer discovery and analysis.
Starting price
The price depends on the chosen set of tools and features that will cater to larger businesses’ and organizations’ needs.
Key Features
Influencer discovery with an 142M+ influencer database and a set of flexible filters.
Recruitment tools that allow for gathering and managing brand ambassadors, find look-alikes, and more.
AI-driven influencer analytics with over 35 in-depth metrics, including fraud detection and audience quality analysis to discard fake influencers.
Influencer outreach with pre-made templates and mass mailing capabilities.
Campaign management to optimize influencer marketing efforts.
Influencer relationship management including contract and payment management to simplify influencer collaboration.
Content review and approval feature.
Integration with e-commerce platforms, such as WooCommerce, Shopify, and Magento.
Zapier connection and API.
Scalability and growth
HypeAuditor's tools and features enable businesses of all sizes to scale up or down their campaigns according to their goals or budgets. Since businesses can search for influencers from numerous countries, they can expand their campaign from local to global.
Innovative technologies
HypeAuditor uses AI for sentiment and audience analysis and has created a proprietary metric called Audience Quality Score (AQS for short) for influencer scoring. Additionally, it provides advanced analytics for follower and post performance, including fraud detection to catch fake followers and evaluate audience quality. With these technologies, brands can analyze campaigns and influencers comprehensively, gaining insights into audience demographics, engagement, and content performance.
Customization and integration
Reports and dashboards can be customized, enabling users to gather and display data according to their specific business requirements. Using "My Network," an influencer relationship management tool, the platform facilitates influencer coordination from start to finish, including contract and payment processing. The HypeAuditor platform provides extensive customization options for campaigns and influencer collaborations, including content briefs, campaign goals, and workflows.
Educational resources and support
HypeAuditor’s business website offers multiple resources, including whitepapers, guides, and webinars for those who want to gain insights into the latest trends, learn tips and tricks, or find out influencer marketing best practices. It provides email and chat customer support, plus it provides a course in which you can learn how to use the platform. On HypeAuditor's website, users can access various free tools for basic influencer analysis.
What we like
HypeAuditor is widely recognized for its refined algorithms that help identify fraudulent activities like fake followers and engagement manipulation among creators. HypeAuditor puts a lot of emphasis on transparency and authenticity - two necessary elements of influencer marketing - and develops its features and tool kit in light of this.
Modash vs HypeAuditor
The main differences between Modash and HypeAuditor:
Diversity of tools: HypeAuditor’s influencer relationship and campaign management tools provide more capabilities, including content approval, contract, and payment management. HypeAuditor has a Competitor Analysis tool.
Creator database size: Modash has a 250M influencer database, and HypeAuditor’s is over 142M.
Social media platform integrations: While HypeAuditor offers influencer discovery across six social media channels, Modash offers it across three.
Pricing: Modash’s plans and prices are featured on the website. Users have to contact HypeAuditor’s team to get a quote.
2. Grin
Grin is an influencer marketing suite with an emphasis on creator management and relationship building. Besides finding influencers and managing their content, Grin's tools foster smooth communication between businesses and influencers with email and Slack integrations and allow e-commerce companies to optimize marketing workflows.
Best use case
Grin streamlines the entire influencer marketing process. Its product seeding and integration solutions specifically help e-commerce brands.
Free trial or free plan
Grin doesn’t offer a free plan or trial version. However, it offers a free product demo.
Starting price
Grin’s website doesn’t display plans and prices. Its team probably calculates prices based on needs.
Key Features
Influencer discovery
Influencer relationships management
Content management
Reporting and analytics
Payment management
E-commerce, CRM, and PayPal integrations for product seeding and influencer payments
Scalability and growth
Brands at all stages of their influencer marketing journey can benefit from Grin's platform. It supports e-commerce and CRM integrations facilitating gifting and product fulfillment and monitoring sales.
Innovative technologies
The platform streamlines communication and relationship-building with influencers with numerous integrations and automated email sequences.
Customization and integration
Grin's platform is highly customizable and integrates with a number of e-commerce platforms and CRMs, such as Shopify, WooCommerce, Magento, Salesforce, plus PayPal. It is perfect for e-commerce brands looking for growth and scalability.
Educational resources and support
Grin’s website offers a range of informative downloadables, blog posts, and podcasts about creator management and influencer marketing. Grin provides customer support via email, chat, and phone. Additionally, they launched Creator Spotlight where they interview influencers about how they built their reputations and started working with brands.
What we like
Grin is a game-changing platform for marketers who want to handle their affiliate and seeding campaigns in one place. Its versatile integrations support businesses in recruiting influencers and developing long-term relationships with them. With Grin's comprehensive hub, teams can run several campaigns simultaneously and scale them up as needed.
Modash vs Grin
Main features: Grin excels in relationship management and product gifting thanks to its e-commerce, CRM, and messaging integrations. While Modash is effective in influencer discovery and analytics.
Target customers: Grin caters to large e-commerce brands with its functions. Modash can be used by businesses of any size who prioritize finding the perfect creator partner and monitoring their content.
Pricing: Modash has four plans that serve diverse needs. There’s no information about Grin’s pricing model.
3. Heepsy
Heepsy is a potent suite for connecting brands and influencers. It provides tools for influencer search, evaluation, and relationship management. The platform offers an influencer outreach solution and Shopify integration.
Best use case
Compared to other platforms on the market, Heepsy is relatively affordable. Heepsy is preferred by small and mid-sized companies as well as companies looking to incorporate influencer marketing in their strategies.
Free trial or free plan
Heepsy offers a free trial with limited features.
Starting price
€59/month if billed monthly.
Key Features
Influencer search and analysis
Reporting
Outreach
Relationship management
Media gallery and content management
Invoicing and payment
Shopify integration
Scalability and growth
Due to its budget-friendly prices Heepsy is the favorite pick of small businesses and start-ups. Still, it provides enough skillful tools to help companies grow and elevate their marketing game.
Innovative technologies
Heepsy's search tool uses high-accuracy filters and data is frequently updated. Among its many analytics features, Heepsy provides predictive analytics based on historical data. Heepsy's outreach tool includes email analytics, which displays email opening, click, and bounce rates.
Customization and integration
Users praise Heepsy's easy-to-use tools, intuitive interface, and powerful vetting capabilities. Additionally, it can benefit brands looking to increase their ROI through its Shopify integration, as well as businesses seeking the right creator partner.
Educational resources and support
Users can use Heepsy's FAQ-like help center to get help with its tools. Its blog is divided into two parts: Influencer Marketing Guide and Industry Trends. In the former, you will find how-to articles and guides, while in the latter, you will find posts about social media updates, legal regulations, and industry news.
What we like
Heepsy's comprehensive database, advanced search filters, and detailed analytics enable companies to detect influencers aligned with their campaign goals and gauge their audience's trustworthiness. A user-friendly interface, tools for managing influencers , and an attentive support team enhance the platform's value, making it an indispensable marketing resource.
Modash vs Heepsy
Pricing: Compared to Modash's Essentials plan at $120/month, Heepsy's starter plan is much more affordable.
Creator database size: Modash's 250M influencer database is significantly larger than Heepsy's 11M. Brands who are looking for niche influencers are better off with Modash.
Campaign tracking: In contrast to Modash, Heepsy doesn’t offer campaign management or monitoring features.
Influencer variety: With Modash's database, brands can find influencers of all sizes; Heepsy's lacks nano-influencers.
4. Klear
As one of the largest social media monitoring and media intelligence companies (Meltwater) behind it, Klear is a powerful influencer marketing platform that can transform businesses' marketing efforts on three major social media platforms.
Best use case
Regardless of size and niche, Klear's features can be used by any business, but large enterprises, e-commerce brands, and agencies can maximize the suite’s potential to the fullest extent.
Free trial or free plan
Its website doesn’t mention free trial.
Starting price
Klear offers three plans tailored to the needs of different-sized teams. Prices are offered on request.
Key Features
Influencer discovery (30M creator profiles)
AI-powered influencer analysis
Influencer relationship management with in-app messaging capabilities
Influencer onboarding
Content approval
Contract and influencer payment management through the platform
Campaign tracking
Reporting and analytics
Scalability and growth
Since Klear has three subscription plans each designed for different needs and business sizes, companies can easily scale their influencer programs with the tool. Its starter plan includes influencer discovery, relationship, and campaign coordination, tracking, and reporting, while its eCommerce platform plan was created for seeding and affiliate programs.
Innovative technologies
Klear uses AI algorithms to evaluate influencers’ impact and updates data regularly, including Instagram Stories. Companies can create custom coupon codes and tracking links and send them to creators within the suite. Klear supports numerous payment options from PayPal and ACH to check and wire.
Customization and integration
Klear’s features and tools are suitable for a wide variety of customers with various marketing objectives. Smaller companies interested in boosting their social media presence or brand awareness can take advantage of the platform just as much as larger brands seeking to raise sales.
Educational resources and support
Like any other influencer marketing brand, Klear regularly creates downloadable studies and reports and has a blog that provides industry-relevant insights and tips. Users can also join Meltwater’s forum, called mCommunity, and chat with peers and experts about Meltwater’s products and technologies and social media.
What we like
Klear simplifies influencer campaign management by offering intuitive features for content review, custom campaign creation, and comprehensive analytics. Klear's ability to provide authentic engagement metrics enhances brand presence and fosters strategic decision-making, making it an invaluable resource for influencer marketing projects.
Modash vs Klear
Influencer profile number: Klear’s creator database is 30M, while Modash’s is 250M.
Social media listening: Klear’s robust monitoring capabilities are acknowledged by users, enabling them to observe conversations about their brand, competitors, trends, and topics related to their industry.
Tools for outreach: Modash integrates with email services, and Klear has an in-app emailing feature.
Free trial: Modash has a 14-day free trial, while no free trial or free plans are mentioned on Klear’s website.
Additional Influencer Marketing Platforms Worth Considering
5. Followerwonk
Followerwonk is a versatile Twitter analytics and influencer marketing tool, boasting features like AI-powered search, in-depth follower analysis, and intelligent publishing across multiple platforms.
Best use case
Followerwonk is the perfect solution for businesses, marketers, and influencers who want to enhance their Twitter marketing strategies, discover meaningful connections, and maximize their engagement on the platform.
Pricing overview
Followerwonk hasn’t featured plans and pricing on its website. Businesses interested in its service have to contact the team.
Key features
Followerwonk’s tools enable brands to analyze their Twitter audience’s demographics, and interests and track changes in their followers.
Advanced AI-powered Twitter bio search and account comparison tools.
Intelligent publishing tool with features like optimal posting time to six platforms.
Main advantages
The most up-to-date demographic and behavioral information on Twitter users.
Smooth cross-platform publishing for efficient social media management.
Modash vs Followerwonk
Although both tools are powerful, Modash and Followerwonk specialize in different marketing solutions. Modash offers advanced search capabilities, detailed analytics, and streamlined collaboration tools for managing influencer campaigns across multiple social media channels. By contrast, Followerwonk provides in-depth data insights and targeted searches to help users optimize their Twitter marketing efforts.
6. Impact
Impact is a powerful partnership management platform that specializes in integrating influencer and affiliate marketing. With advanced technology and a focus on automation, scalability, and transparency, Impact enables brands to drive revenue and performance across a variety of partnership channels.
Best use case
Brands and agencies looking for an extensive solution to manage multiple types of partnerships, including influencers, affiliates, and strategic alliances can equally benefit from Impact's influencer marketing platform.
Pricing overview
Pricing details aren't publicly available, so Impact likely follows a customized pricing model based on individual needs.
Key features
A Marketplace of pre-vetted and opt-in creators with audience and influencer data.
Reminders and workflow automation including contracting and content review.
A cross-channel performance analysis of collaborations and creators.
Main advantages
Content performance tracking throughout the full funnel with detailed insights for optimizing campaigns.
Shopify, BigCommerce, WooCommerce, and Centra integrations.
An integrated platform for managing various types of partnerships.
Modash vs Impact
Impact and Modash offer distinct influencer marketing solutions. Modash's platform is a user-friendly tool for discovering influencers of all types, while Impact's partnership management solution caters to affiliate marketing and influencer marketing initiatives.
7. Aspire
Aspire is a leading influencer marketing platform offering a full suite of influencer discovery, relationship management, and campaign analytics features. Its in-depth influencer search capabilities enable brands and agencies to build meaningful relationships with influencers for long-term marketing success.
Best use case
Aspire is ideally suited for e-commerce businesses looking to boost sales, scale their influencer programs, and optimize campaign outcomes through influencer marketing.
Pricing overview
Aspire offers three plans suited to a variety of needs, but quotes will be provided upon request.
Key features
Brands can use Aspire's advanced influencer search engine to identify influencers across social media platforms, filtering by demographics and engagement metrics.
The Creator Marketplace ensures access to a diverse community of content creators.
Solutions to boost and monitor sales, including Shopify integration, promo code creation, and affiliate tracking.
Main advantages
With Aspire’s content management features businesses can ensure brand safety and alignment with brand guidelines.
Integration with Facebook Ads Manager allows brands to boost quality influencer content on social media.
Modash vs Aspire
A key focus of Modash is to provide a diverse range of influencers and detailed performance tracking. For brands focusing on sales-driven campaigns, Aspire's end-to-end campaign management and data-driven insights provide a more compelling alternative.
8. inBeat
InBeat connects brands with authentic micro-influencers to create memorable, community-driven campaigns. InBeat excels at pinpointing micro-influencers for niche audiences, driving engagement, and maximizing ROI through precision targeting and campaign optimization.
Best use case
A great option for consumer packaged goods (CPG), and direct-to-consumer (DTC) brands, or businesses in a narrow market looking to enhance brand authenticity with small influencers.
Pricing overview
inBeat offers three paid plans for brands, agencies, and enterprises covering discovery, analytics, and outreach features. It starts at $200/month, however brands can save 4 months with an annual payment. Furthermore, they offer an agency service, that connects the company with the most relevant influencer from a database of vetted creators and provides dedicated expert assistance during the marketing strategy development.
Key features
A diverse database of micro-influencers with highly engaged audiences.
Various discovery solutions, such as an influencer search engine with filters and lookalike search based on similar hashtags and profile data.
Micro-influencer marketing agency services.
Main advantages
Campaign creation and content amplification for UGC, including whitelisting.
Long-term engagement and relevance through community-driven campaigns and evergreen content strategies.
Modash vs inBeat
inBeat stands out for its precision targeting of niche audiences and its focus on user-generated content amplification. Modash caters to brands looking for a wide range of influencers, from micro to macro, and provides in-depth analytics to optimize campaign performance.
9. Later Influence (formerly known as Mavrck)
Later Influence revolutionizes influencer marketing by turning existing customers into brand advocates. It offers unparalleled access to over 10 million vetted influencers through its comprehensive platform.
Best use case
Later Influence is ideal for brands seeking scalability, access to detailed audience insights, and a programmatic approach that automates campaigns.
Pricing overview
While plans and prices are included for its social media management tool, Later doesn’t provide any information about its influencer marketing platform pricing.
Key features
Advanced analytics dashboard for real-time performance tracking and optimization.
Easy payment processing with built-in invoicing and payment tools.
AI-driven smart search tool based on 20+ filters to find the most relevant creators.
Built-in influencer relationship management tool with adjustable workflows.
Main advantages
Easy campaign setup and automation.
It provides a variety of campaign types that can be customized based on specific objectives.
Modash vs Later Influence
Modash offers a user-friendly interface, detailed analytics, and a versatile influencer database. Later Influence provides an all-in-one solution for managing influencer campaigns, from discovery to payments.
10. Influence.co
Influence.co is a comprehensive influencer marketing platform that connects brands and agencies with a diverse community of content creators, making it easy to discover, manage, and collaborate on successful influencer campaigns.
Best use case
Influence.co is ideal for small and medium-sized brands looking for an accessible platform to connect, collaborate, and execute impactful influencer marketing campaigns.
Pricing overview
Influence.co offers a forever free plan for brands just starting with influencer marketing with basic search and messaging features. Its only subscription plan starts at $600/month.
Key features
Influence.co’s discovery tool lets brands apply numerous filters to their creator search based on performance, audience, and past collaborations.
Businesses can opt to share their campaign briefs on the platform and let influencers apply for the program.
Tools for managing applicants, messaging, and finalizing content.
Main advantages
Influence.co’s platform was designed to foster authentic relationships between influencers and brands.
An easy-to-navigate interface.
Free plan for businesses testing influencer marketing.
Modash vs Influence.co
Influence.co and Modash offer valuable solutions for influencer marketing, but they have different strengths and focuses. Modash's database of more than 200M influencers allows companies to find influencers from almost every niche and location. In comparison, Influence.co has a much smaller catalog of 200K pre-selected influencers, but influencers and companies can upload extremely detailed profiles.
11. NeoReach
NeoReach is renowned for its advanced search filters, unparalleled automation capabilities, and real-time tracking and reporting features.
Best use case
Suitable for medium-sized to large enterprises, as well as agencies that need in-depth performance tracking and precise ROI measuring.
Pricing overview
NeoReach's website displays two plans with detailed features. The first is for its agency services, while the second is for its platform and API usage. To receive a specific quote, businesses must contact NeoReach's team.
Key features
Advanced influencer search and analysis with over 40 filters including audience metrics, keywords, and profile performance.
Automation of campaign planning, coordination, and management workflows.
Analytics like impressions, engagements, ROI, CPM, and CPE provide actionable insights for campaign optimization.
Main advantages
Social insights API integration with brands’ in-house applications.
Expert help with creator search, recruitment, and content boosting.
Modash vs NeoReach
Modash is a great option for small to medium-sized businesses seeking an easy-to-use platform with a wide range of influencers. NeoReach on the other hand is ideal for brands and agencies seeking a data-centric approach to influencer marketing and workflow automation.
Which Tool Suits Your Strategy the Best?
From the detailed descriptions above, it's evident that Heepsy, Modash, inBeat, Followerwonk and Influence.co cater to small businesses that focus on locating the right influencers.
For agencies looking for a solution that can handle influencer marketing from discovery to running the campaign to analysis, HypeAuditor, Grin, Klear, Later Influence, and NeoReach are the best options.
E-commerce brands and companies whose strategy regularly uses influencer gifting and affiliates can benefit from Modash, HypeAuditor, Grin, Klear, Impact, and Aspire, since all these platforms offer relevant integrations. Price and other features on the platform that facilitate monitoring and measuring sales, such as the creation of unique tracking codes and discount coupons, can influence the decision-making process. The best options here are HypeAuditor and Klear.
Additionally, businesses that don't want to make any changes to the apps and tools they already use should select Modash, HypeAuditor, or NeoReach for their API solution.
Conclusion
Tools have become important in crafting and managing marketing campaigns with unprecedented efficiency. These comprehensive platforms not only optimize the process of identifying and evaluating the right influencer but also significantly increase the precision in tracking influencer performance and the overall impact of marketing campaigns on influencer audiences. By making the most of such tools, marketers can build long-term influencer partnerships, ensuring a consistent and engaging influencer content stream that resonates with audiences and drives campaign success.
Moreover, the integration of advanced influencer tracking capabilities within these platforms provides a granular view of campaign effectiveness, from assessing the reach and engagement of influencer content to measuring the tangible ROI of marketing campaigns. This holistic approach to influencer marketing campaign management allows for smoother communication and project management, ensuring that every piece of content aligns with the brand's long-term strategy and marketing objectives.
Choosing a tool like Modash or its alternatives requires a balanced consideration of your budget, immediate operational needs, and the strategic vision for cultivating long-lasting connections with influencer audiences. The ideal platform should not only facilitate efficient influencer search and selection but also offer robust tools for influencer performance analysis, enabling brands to optimize their influencer marketing campaigns for maximum impact. In essence, the right tool empowers brands to seamlessly navigate the complexities of influencer relationships, content creation, and campaign execution, laying the groundwork for sustainable growth and long-term success in the influencer marketing domain.
