Instagram Influencer Marketing Market Size 2019 [CHART]

Anna Komok

Anna is the Head of Marketing and PR at HypeAuditor, the most accurate and in-depth Instagram and YouTube analytics tool on the market. She is passionate about influencer marketing and Instagram analytics.

Instagram is one of the most popular platforms for influencer marketing. Highly engaged audience and authentic content made by celebrities and influencers attract brands of all sizes.

Data from the MuseFind shows that 92% of consumers trust an influencer more than an advertisement. With 47% of customers using Adblock technology, traditional digital advertising channels often have limited effectiveness.

Instagram Influencer Market Reached $5.24 billion in 2019

For our Influencer Marketing Market Size Report 2019, we analyzed over 3M posts that were marked as sponsored. Our findings show that during 2019, influencer marketing spends on Instagram increased by 22% and reached $479M per month in December 2019.

Instagram Influencer Marketing Market Size

Over 27% of the budget was spent in the 4th Quarter 2019, the ad spend reached $1.4B. It’s understandable, November and December are eventful, Thanksgiving, Black Friday, Christmas, New Year Eve.

Just one Black Friday generates $7.4 billion from online shoppers. It is one of the most profitable days for online retailers. No wonder that brands increase their spend in these months.

Over 47% of sponsored integrations in 2019 occur for Instagram Stories

In August 2016, Instagram launched Instagram Stories. This feature allows users to take photos, make short videos, add effects and layers, and add them to their Instagram Story, which is expired after 24 hours.

Instagram Stories quickly gained popularity, not only among influencers but also among brands. Our analyzes show that over 47% of sponsored integrations in 2019 occur for Stories. And their share is growing every month.

Share of stories in instagram influencer marketing ad spend