Instagram Engagement Pods: How They Impact Engagement and Sales

Anna Komok

Anna is the Head of Marketing and PR at HypeAuditor, the most accurate and in-depth Instagram and YouTube analytics tool on the market. She is passionate about influencer marketing and Instagram analytics.

Ever since Instagram removed the chronological feed, users have been trying to find a way to hack the algorithm. Some turn to using bots, and others to Instagram pods or boost groups.

Instagram Engagement Pods are groups of Instagram users that commit to consistently engaging with each other’s content in order to increase impressions and engagement.

Pods’ members communicate with each other via Instagram DM’s, Telegram, WhatsApp or Facebook groups. Every time someone in the pod publishes a new Instagram post, they share it in the group message thread. Instagram pod members will then click on the post, like it, and leave a comment.

Is it effective to use Engagement Pods?

Your engagement will grow but only when you are actively using the pods. It doesn’t affect your future posts, followers count or sales.

Find out your Engagement Rate with our free Engagement Rate Calculator

If you participate in the pods, you can’t measure your audience’s actual engagement and interests. The level of engagement that you receive on a post helps you to determine what your audience responds to best.

Is it ethical to use Instagram Comment Pods?

Here at HypeAuditor, we believe that engagement pods are unacceptable. Instagrammers who use pods don’t respect their audience and advertisers.

How does Engagement Pods impact advertisers?

If you’re working on increasing social media presence for a brand and allocating part of your budget on influencer marketing, it’s extremely important that you’re not wasting your money on people whose engagement is incentivised artificially. There is no ROI in forced comments, there is no value in fake likes.

So when it comes to partnering with influencers for your next campaign, aim to find a content creator with authentic followers and engagement.

Until recently brands had to analyze the comments manually. Now they can check if a blogger has non-authentic comments in HypeAuditor report.

HypeAuditor detects comments that come from Pods using machine learning. We’ve taught our algorithm by showing them thousands of accounts that we found in different Engagement Pods. The algorithm analyzed them and highlighted common patterns. We check all comments and accounts for these patterns, thus the error rate is extremely low.

There’s no instant way to become a successful Instagram influencer. If you are passionate about the content creation and know which audience you should aim at, then you have found your stairway to “Influencer Heaven”. At the end of the day, the cheaters and the cheating will not last forever. The era of Influencer Sherlock has arrived and there is now no way to survive with simply pretty pictures and the hidden fraud behind them.

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