Indepth Research of Instagram Posts with #Coronavirus hashtag

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

Coronavirus affects all aspects of our life. It is spreading quickly and will continue to spread for a while.

Faster than Coronavirus spreads information about it: both confirmed and fake. It’s important not to panic and to maintain composure

We have analyzed over 2 billion Instagram posts made from 1 December 2019 to 13 March 2020 by Instagram accounts that have over 1000 followers to find all posts with hashtag #coronavirus.

This is what we found:

  • 126 405 influencers made 244 592 posts with hashtag #coronavirus;
  • 50% of posts were made for 7 days (07.03.2020 – 13.03.2020);
  • on 13 march Instagram influencers made 40 090 posts with hashtag #coronavirus;
  • The earliest and the most popular Instagram posts both have photos of bats.

Posts growth dynamics

Number of posts with #coronavirus

On this graph, you can see the number of posts by day made by Instagram influencers with hashtag #coronavirus.

The number of posts starts to grow from the 20 January 2020 (24 posts), when China reports 139 new cases of the sickness, including a third death.

Reaches its peak on 31 January (3 807 posts), when the US reports its first confirmed case of person-to-person transmission of the Wuhan coronavirus.

Than decreases and holds near 1500-2000 posts a day until 25 February (3330 posts) when Italy’s Lombardy region press office issues a list of towns and villages that are in complete lockdown and its growth continues and finally becomes exponential.

9520 posts – March 9, 2020 – Italy is on lockdown.

17450 posts March 11, 2020 – The WHO declares the novel coronavirus outbreak to be a pandemic.

40090 posts March 13, 2020 – Trump declares a national emergency to free up $50 billion in federal resources to combat coronavirus.

40 090 posts in one day made by influencers is an incredible number.
To better understand it imagine that @realdonaldtrump, @netflix and @fashionnova receive such amount of posts with influencer’s mentions in 3 months.

Timeline

December 31, 2019 (Posts -1) – Cases of pneumonia detected in Wuhan, China, are first reported to the WHO. During this reported period, the virus is unknown. The cases occur between December 12 and December 29, according to Wuhan Municipal Health.

January 5, 2020 (Posts -1) – China announces that the unknown pneumonia cases in Wuhan are not SARS or MERS. In a statement, the Wuhan Municipal Health Commission says a retrospective probe into the outbreak has been initiated.

January 7, 2020 (Posts -1) – Chinese authorities confirm that they have identified the virus as a novel coronavirus, initially named 2019-nCoV by the WHO.

January 11, 2020 (Posts -4) – The Wuhan Municipal Health Commission announces the first death caused by the coronavirus. A 61-year-old man, exposed to the virus at the seafood market, died on January 9 after respiratory failure caused by severe pneumonia.

January 16, 2020 (Posts -3) – Japanese authorities confirm that a Japanese man who traveled to Wuhan is infected with the virus.

January 17, 2020 (Posts -7) – Chinese health officials confirm that a second person has died in China. The US responds to the outbreak by implementing screenings for symptoms at airports in San Francisco, New York and Los Angeles.

January 20, 2020 (Posts -24) – China reports 139 new cases of the sickness, including a third death.

January 21, 2020 (Posts -147) – Officials in Washington state confirm the first case on US soil.

January 26, 2020 (Posts -1369) – The China Association of Travel Services reports that all tours, including international ones, will be suspended.

January 30, 2020 (Posts -3327) – The US reports its first confirmed case of person-to-person transmission of the Wuhan coronavirus. On the same day, the WHO determines that the outbreak constitutes a Public Health Emergency of International Concern (PHEIC).

February 2, 2020 (Posts -2853) – A man in the Philippines dies from the Wuhan coronavirus — the first time a death has been reported outside mainland China since the outbreak began.

February 4, 2020 (Posts -2545) – The Japanese Health Ministry announces that ten people aboard the Diamond Princess cruise ship moored in Yokohama Bay are confirmed to have the coronavirus. The ship, which is carrying more than 3,700 people, is placed under quarantine scheduled to end on February 19.

February 11, 2020 (Posts -1757) – The WHO names the coronavirus Covid-19.

February 14, 2020 (Posts -1261) – A Chinese tourist who tested positive for the virus dies in France, becoming the first person to die in the outbreak in Europe.

February 19, 2020 (Posts -1298) – Passengers who have tested negative for the novel coronavirus begin disembarking from the stricken Diamond Princess cruise ship, despite mounting evidence from infectious disease experts they could unknowingly be carrying the virus back into their communities.

February 25, 2020 (Posts -3330) – In an effort to contain the largest outbreak in Europe, Italy’s Lombardy region press office issues a list of towns and villages that are in complete lockdown. Around 100,000 people are affected by the travel restrictions.

February 29, 2020 (Posts – 4493) – A state health official announces that a patient infected with the novel coronavirus in Washington state has died, marking the first death due to the virus in the United States. Washington Gov. Jay Inslee declares a state of emergency, directing state agencies to use all resources necessary to respond to the outbreak.

March 1, 2020 (Posts – 4009) – Florida Gov. Ron DeSantis declares a public health emergency in the state of Florida. Over the next several days, Kentucky, New York, Maryland, Utah and Oregon declare states of emergency.

March 3, 2020 (Posts – 6456) – Officials announce that Iran will temporarily release 54,000 people from prisons and deploy hundreds of thousands of health workers as officials announced a slew of measures to contain the world’s deadliest coronavirus outbreak outside China. It is also announced that 23 members of Iran’s parliament tested positive for the virus.

March 9, 2020 (Posts – 9520) – Conte announces that the whole country of Italy is on lockdown.

March 11, 2020 (Posts -17450) – The WHO declares the novel coronavirus outbreak to be a pandemic. WHO says the outbreak is the first pandemic caused by a coronavirus.

March 13, 2020 (Posts -40 090) – Trump declares a national emergency to free up $50 billion in federal resources to combat coronavirus.

First post with #coronavirus

View this post on Instagram

. (scroll down for English) . سعداء بالتعاون مع منظمة إيكوهيلث، كجزء من إلتزامها بإنشاء شبكة مراقبة بيولوجية في المنطقة ضمن مشروع "شبكة غرب آسيا لإبحاث الخفافيش"، وذلك لتمييز تنوع الخفافيش والفيروسات الإكليلية المرتبطة بها في #عمان ، من خلال الحصول على عينات مخبرية بشكل آمن والكشف عن أي فيروسات تاجية، وتحتضن عمان ما يصل إلى ٢٦ نوع من الخفافيش. . ⛔️تنبيه وتحذير: تم إلتقاط الصور ضمن المشروع المذكور، وتحت إجراءات سلامة عالية، وتتماشى مع البرتوكولات العالمية للتعامل مع الحيوانات، والقانون العماني الخاص بالبحث العلمي، ونرجو عدم الامساك بهذا النوع دون اخذ التطعيمات اللازمة واجراءات الصحة والسلامة. . As part of @ecohealth_alliance commitment to establish bio-surveillance network in the region, we have worked with WAB-Net to characterize the diversity of #bats and associated coronaviruses in #Oman, by safe capturing and handling bats to obtain non-lethal samples that will be sent to regional laboratories for the detection of #coronaviruses. #Oman holds up to 26 species of bats, however we have caught 3 species and handled 90 sample. . ⛔️Disclaimer : these photos were taken during mentioned project. In which a high degree of caution we're taken and in alignment with Oman conservation and research law. Please don't attempt to repeat this work without health and safety measurements. #bat #batconservation #natgeo #natgeoyourshot #wildlife #conservation #arabia

A post shared by وحيد الفزاري | Waheed Alfazari (@waheed_alfazari) on

The first post with #coronavirus that we found in December 2019 was made by @waheed_alfazari on 16 December.

The most popular post with #coronavirus

Top post by the number of likes and comments was made by Charity community account @Carmagawa. By 18 March this post has collected 790 874 likes and over 91K comments.

That post was made on 28 of January and was one of the 2477 posts made in that day.

Number of posts and influencers by Tiers

The majority of posts were made by Micro-influencers (5K – 20K followers). 51 633 Micro-influencers have made over 100K posts with #coronavirus.

It is worth noting that because of its increased popularity hashtag coronavirus is used not only in posts related to Coronavirus.

Number of posts by countries

On the graph you can see number of posts and coronavirus cases by countries as of March 13. First three countries with the most posts with #coronavirus are United States, Italy and Brasil.