Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 million users — almost double the incremental users expected for Twitter, and far more than any other social platform tracked. The growth of the platform also means intense competition and more cluttering of the content, hence making it harder for you to make your content discoverable.
Using hashtags has been the easiest way to grab more eyes on your Instagram posts ever since Instagram has been launched. With hashtags on your posts, you will be able to attract 12.6% more engagement than on posts without hashtags.
Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram. And, this can translate into more engagement, more followers, and more customers for your business.
How does Instagram Hashtags (#) work?
Hashtags have a very common pattern. You add a hashtag on your post along with a caption, say
To Travel is to Love, and include hashtags related to the caption and image, like, Happiness #travelfreak #beautifulmoment #mountains #nature #scenic. This will automatically make your post reachable to literally anyone searching for these hashtags.
This means just by adding a few hashtags(up to 30) on your posts makes your content more discoverable. Hashtags work by organizing and categorizing photo and video content.
How to use Hashtags?
Hashtags should be used smartly and with a proper strategy to reach the maximum users on Instagram. They are a better way to organize your posts and a direct passage to reach to your target audience and for the target audience to find you.
For eg, if someone follows the #travel, they can see recent posts that have that hashtag in their feed.
Organize your Hashtags
The best way to start is with an excel sheet. You can track which hashtags you use, how often and which ones correlate to your most popular blogs. Gradually you will start understanding relationships between certain hashtags and your most popular posts.
This will help you decide your brand’s favourite hashtags (what works best for your brand). Referring to your Instagram insights below every post can also help you learn which posts have better hashtag reach. If certain hashtags always give you a higher reach, then you must use them in your best posts. You can learn more about Instagram analytics here.
Sync With Your Magic Number?
For every post you post, initially, try out adding different numbers of hashtags. You will be able to figure out the number of hashtags that work the best for your posts and that will be your magic number.
“More the number of Hashtags, the maximum engagement you get.”
This can be and cannot be true for your posts. Super relevant hashtags will surely solve your purpose though. One thing to always keep in mind while adding hashtags is : will people use this hashtag to search this particular post? If yes, definitely go for it!!
How to use Hashtags for Your Business
- Add hashtags to your Insta Bio – Create your own branded hashtag and add it to your bio to drive engagement on your posts. Keep your brand hashtags short and easy to remember.
- Add your hashtag to your Instagram stories – by adding hashtags to your story, your story becomes searchable too along with the posts with same hashtags.
Using Instagram hashtags strategically is a great way to connect with customers, find content created about you by your followers, and build long-term relationships with influential partners!
If you have some more tips on how to use Instagram hashtags, then share them in the comments below. Also, share any of your questions or doubts.