Searching for Australian influencers may seem like a big task, but don't worry, we're here to help you navigate through it step by step. We'll explore different places on the internet where you can find these influential people from down under. Let's get started!
Australian Influencer Landscape
Let's start by taking a look at the Australian Influencer Landscape.
The most popular social media platform in Australia is YouTube, boasting over 16 million users. However, due to the limited number of creators on this platform and the relatively high content production costs, advertisers are increasingly favoring Instagram and TikTok. In fact, 68% of marketers prefer Instagram.
Instagram hosts a variety of influencers across different tiers and niches. The most abundant tier in Australia is nano-influencers, with 1,000 to 10,000 followers. According to the State of Influencer Marketing Report in Australia, 57% of Instagram creators fall into the nano-influencer category.
The most popular categories of influencers in Australia:
Lifestyle
Photography
Beauty
Family
Music
The second most prominent group is micro-influencers, constituting 33.61% of the total number of creators. Mid-tier influencers, with approximately 50,000 to 500,000 followers, make up 8.06%. The least populous group comprises macro-influencers and celebrities, accounting for 0.32% and 0.22% of creators, respectively. This indicates that if you aim to scale, focusing on mid-tier, micro, and nano-influencers is key. Additionally, within these categories, you'll find niche creators who produce highly specific and unique content. The rule holds true here: the more niche, the fewer creators, and the smaller their audience.
In conclusion, to find Australian influencers effectively, one should consider the diverse landscape of Instagram, prioritize the burgeoning nano and micro-influencers, and recognize the potential of niche creators for a more targeted and impactful marketing approach.
Best Methods to Find Australian Influencers
There are two main approaches to finding influencers in Australia: manual and automatic. Manual methods involve a lot of hands-on work and even more time, but they can be an excellent choice if you need to find only a few influencers. This approach also provides an opportunity to gain deeper insights into influencers and their audiences, ensuring they align with your company's goals and vision statement.
Search using hashtags and keywords
Recently, Instagram has been effective not only for hashtag searches but also for keyword searches. If you are in Australia, simply enter a keyword related to your industry, such as makeup or #makeup, and you will get posts or accounts of influencers from Australia in that niche. If you’re searching for creators outside Australia, you might need to invest a bit more time and add a location to the keyword or hashtag, such as makeup Sydney or #makeup_perth.
Explore followers and recommendations
Once you’ve identified a few potential candidates, take a look at who else they are following. Often, creators in the same niche follow each other. In addition to the followers' list, the "recommended accounts" feature on Instagram can be helpful. The more similar influencers you explore, the more relevant recommendations you'll come across.
Recommended content feed
After spending 2-3 days searching for influencers and creators from Australia, Instagram will start showing you other similar accounts in your recommended content feed. A similar strategy works on TikTok – show the algorithm what content interests you and the platform will automatically find suitable influencers for you.
Google Search
The easiest way to find creators in a specific location and niche is to ask Google. By using simple search queries, you can discover several websites listing Top Australian Influencers in different social media platforms and categories.
Industry events and conferences
Events and industry conferences are another way to find influencers in your niche. Usually, top creators keep an eye on relevant events and willingly attend them. They need to stay updated on industry happenings and prepare exclusive content for their followers.
Automated Methods to Find Australian Influencers
Using manual methods, you may find a few dozen creators from Australia, but it's uncertain if they’ll truly fit your needs. Not all may agree to your proposal, or you might not align on terms and pricing. For influencer marketing campaigns, sometimes you need to gather several hundred influencers. For extensive searches, influencer marketing platforms with features like Influencer Discovery, Social Listening, and Competitor Analysis come in handy. Let's delve into these features more closely.
Finding Australian Influencers who’ve previously collaborated with your competitors
You can find them manually, for instance, in the tagged content tab, but there are more modern methods – Competitor Analysis tools.
For example, using Competitor Analysis in HypeAuditor, you can get a complete list of posts and influencer accounts collaborating with your chosen brand. Additionally, you can receive an analysis of the effectiveness of these posts and an estimate of the budget spent and ROI.
Searching for Australian Creators through Mentions
Another valuable tool for mass influencer discovery is Social Listening. With this feature, you can find dozens or even hundreds of creators who mentioned a specific account or hashtag. Easily sort and filter all found accounts to save time on irrelevant ones.
Influencer Discovery Tool
Influencer Discovery is a search system where, with the help of filters – sometimes dozens of them – you can select creators based on your own criteria: gender, age, audience interests, location, and much more.
To efficiently find Australian influencers, utilizing automated methods such as Competitor Analysis, Social Listening, and Influencer Discovery on marketing platforms is crucial. These tools help in discovering a diverse range of influencers, ensuring that your influencer marketing campaign aligns with your brand goals and target audience.
Conclusion
Finding Australian influencers can be done in different ways. We looked at some manual methods where you can search using keywords and explore who influencers are following. We also talked about automated methods that make things easier, like tools for Competitor Analysis, Influencer Discovery, and Social Listening. By using these methods, you can make sure your influencer marketing campaign fits well with your brand goals and the people you want to reach. Happy searching!
