How to Create a Highly Converting Influencer Media Kit

Harshita Agrawal

Harshita Agrawal is the Founder at eSocMedia. She is a social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.

An influencer media kit is the portfolio that every influencer seeking brand collaboration must have in 2019! A good influencer media kit can help you stand out from other influencers and gain good business.

An influencer media kit is relevant for every blogger, vlogger, social media influencer, publisher, or anyone sharing content online that an audience is interested in. It’s relevant because it gives a complete perspective on your online accomplishments, the power of your influence, and helps the brand take an informed decision.

Another reason why having an influencer media kit is a must for every influencer is because everyone has it! Brands expect every influencer they contact to revert with their media kit. It also adds more persuasion to your promotional campaigns as brands are more sure of what they can expect from the influencers they work with.

What are the important elements of an influencer media kit?

A complete influencer media kit involves the following elements:

#1 – Add complete Information of your Social Presence:

This is your opportunity to show off and make sure you don’t miss any data. An influencer media kit is a blank canvas to put down all your social media accomplishments together. This should include all the social media stats of every account you have a presence in.

#2 – Write an Effective Bio:

Can a few words make you most attractive? This is what your bio is supposed to do. It has to be so effective that the brand is compelled to hire you. Wondering what sounds like a good bio? A good bio is everything that describes who you are and what value you bring.

#3 – Clearly Explain your Audience Profile:

This information is most relevant to brands as they want to make sure that you’re the perfect fit for their product. Your audience demographics can help brands gain more confidence before they hire you. This also works well for brands who have a special segment they want to target. Your audience profile has to be shown in charts and figures so brands can easily scroll through.

#4 – Add your Testimonials:

Are there brands proud to work with you? If you don’t have any testimonials yet, ask the brands you’ve worked with before to email their collaboration experience. This is important as testimonials can help brands gain trust in your profile and results. Especially if your social media accounts are filled with sponsored posts, having testimonials in your influencer media kit becomes a necessity for you.

Knowing what makes a good influencer media kit, we also need to learn how can you create a media kit for yourself. Here’s the process to do so.

#5 – How to Create an Influencer Media Kit

  • Login to Canva (free content creator tool):

Once you’re logged in, search for “Media Kit” in their search bar. Canva has some excellent free media kit templates that you can select and create your own media kit.

  • Select your media kit template:

Select a media kit that’s closest to the kind of data you want to add, add edit your information in the template. Feel free to add interesting images and visual data to your influencer kit to make it presentable and interesting.

  • Download your media kit:

Download your media kit in standard PDF. The small file size of standard PDF can be easily shared with all the brands in influencer platforms and emails.

#6 – Create a Stunning Media Kit:

Every element of your media kit is essential. So, keep your photography exceptional, design simple, content extraordinary, and data accurate to convert any brand request to a successful collaboration.

To make your media kit stand out from others, you can order its design from a freelancer or make a unique design yourself using the online photo editor.

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