Let’s be honest: the perfect outreach email doesn’t exist. However, if you try hard enough, you can still write an email that will be very close to perfect. Here’s how you can do this by following several simple steps.
Research & Select Your Influencers
The best practice of influencer marketing is finding the right influencers. If you connect with the wrong people, you will not be able to produce the kind of content you want and need, and your efforts will all be in vain.
Moreover, if you choose influencers that are far from your industry or don’t understand your particular niche, you might end up with dozens of rejections until you find a fit (in case you do find one).
Obviously, the first thing on your to-do list should be doing your research. Select your influencers depending on these criteria:
- Relevance: Make sure that the influencers you choose are truly popular in your industry and have a good reputation. Find those who have the same values as your brand does. This will boost your credibility.
- Reach: Follower count is one of the determining factors too. Think of whether you want to work with macro or micro-influencers and then determine the minimal follower count your influencers should have.
- Engagement: Engagement is even more important than reach, so make sure that your influencers have enough likes and comments on their post.
- Other: You can also use your own determining factors to filter out influencers even more. However, these are not mandatory.
Carefully Choose Your Words
Once you have a full list of the influencers you want to reach out to, you can start crafting your outreach emails. This is probably the most important step in the whole process as it will determine the effectiveness of your campaign.
“The way you word your influencer outreach email is very important. One word or phrase can influence the final decision of the reader who might or might not become your next partner influencer,” says Marie Fincher, Head of Content at Trust My Paper.
Before getting right into writing your emails, follow these steps to build the foundation that you will use to construct your emails on:
- Set Your Strategic Goals: Ask yourself about what you want to achieve by using these influencers. You must have a clear aim so that you find the best ways to work towards it.
- Determine Your Value Offer: You must know what you can offer to your influencers in return. Determine what this value offer is and word it properly in the email afterward.
- Create Your Email Outlines: Create outlines for your emails that will help you structure the messages in a more organized manner.
By the way, some examples of what you can offer in return include discounts and giveaways, commissions, and shout outs. Of course, you can think of something else too.
Create Your Influencer Outreach Email
Now, it’s finally time to start creating your influencer outreach emails. You have the lift of influencers and the outline to guide you. There is really nothing else you can do than sit down and start writing.
First, focus on your subject line. Your aim is to grab the attention of your reader at the very beginning. So don’t make it boring or common – make it unique and catchy. Get to the point and try to use questions rather than statements as questions are said to be more engaging.
Next, continue writing the intro and the body of your email. Try to keep everything short and show that you value your readers’ time. Get to the point quickly, but remain polite about it. Remember to use proper wording and don’t look down on your reader in any way. At the same time, don’t try to appear as if you are afraid of them.
Your message must be a continuation of your subject line. Tell your reader about who you are, what you want from them, and what’s in it for them. Be as clear as you can be, so there are no misunderstandings.
Lastly, wrap it up with a question about further collaboration and a statement along the lines of, “Thank you for your time and I am looking forward to hearing from you soon.” Then, use a standard phrase such as “Best regards” or “Yours sincerely” and add your name.
Keep Testing & Never Give Up
Don’t forget to personalize your message every time you send it to a different influencer! But even once you get rejected, remember to never give up and keep on testing and sending. You won’t instantly connect with the right person, so be ready to spend some time on this.
Send follow-up emails to see whether they have made up their mind. If one channel doesn’t work, try reaching out through somewhere else (e.g. email, social media, mail, phone call). You never know when you will find your lucky ticket.
In order to make the process of writing the influencer outreach email easier, you can use some great templates. The only thing you should remember is not to copy them directly as it will look very awkward and unprofessional if someone notices the similarity.
The first template to check out is one by Aaron Agius from Louder. Online published in Entrepreneur. It’s a simple email that will help you start a relationship with the influencer you have never spoken to before.
Another great template to check out is the one by Tim Soulo from Ahrefs. You can use this kind of email if you have conducted research and have unique insights to offer to your chosen influencer.
Lastly, check out the template by Eventbrite. This one is an invitation to an event and is perfect for using if you want to invite the influencer to your meetup, launch party, or any other event. Remember: influencers love parties.
All in all, influencer marketing is a very effective tactic you should use in your digital marketing campaign. Follow the tips in this article to craft an email that will get the best influencers on your side and help your influencer marketing campaign succeed.