How much do YouTube Partners get Paid for their Content?

Harshita Agrawal

Harshita Agrawal is the Founder at eSocMedia. She is a social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.

When you’re spending hours working on your YouTube videos, you would definitely want to know how much of your efforts are worth it. Some people post YouTube videos for fun while many become YouTube creators to grow followers and monetize their channels. 

Is YouTube lucrative enough to quit your full-time job? Or is YouTube just extra income for life and not a long-term career option? Everyone is making a different amount on YouTube based on their subscribers, video views, and collaborations. 

The first step to making money on YouTube is to join the YouTube partner program. YouTube partner program allows content creators to earn ad revenue. Creators can choose to display ads and earn a commission when video viewers watch or click on their ads. In this article, we will learn how much YouTube partners get paid for their content and how can you monetize it.

Metrics that determine how much you Earn on YouTube

The commission that can be earned on YouTube depends on many factors such as:

  • Type of Ad: Is it a pay-per-click (PPC) ad or cost per mille (CPM) ad. Also, the commission varies depending on the ad type – display ad, overlay ad, or video ad. 
  • Viewership: The geography of your video viewers and the number of viewers watching your video also determine what you earn.
  • Ad Relevance: Depending on how relevant your ads are to your target audience, your audience interacts with the ad. 
  • Audience Interaction: How your audience engages with the ads also determines the revenue you make. More interactions mean higher revenue. 
  • Video Duration: Longer videos display ads for a longer time compared to shorter videos that display ads for a shorter period of time. 

How much do you Earn on YouTube with the Partner Program?

Each YouTube creator earns a different amount on YouTube based on the metrics above. YouTube does not disclose the exact payment formula that it uses to calculate the payment for its creators as there are many factors involved. But, as per information, the estimated price per 1,000 views can range from $0.25 to $5. Some YouTube creators even earn up to $10 CPM because of the ad relevance and interaction. 

According to research by Bloomberg, the content creators with approximately 1.4 million views per month would earn less than $17,000 a year. The research is assuming that the creators would be paid $1 per 1,000 views. The traffic of 1.4 million per month is what the top 3% of YouTubers get on YouTube. And, to be at the top 3%, you have to beat millions of other YouTube creators. 

In another Quora post, an entrepreneur disclosed how much they made from one of their YouTube videos that went viral. The video earned more than 1,770,000 views and brought them $825 in a period of nine months. A small calculation would tell you that he made $0.0004 per view. 

Hence, it can be said that while there’s no way to know the exact amount that you would earn from your YouTube videos, you can take an estimate based on your current viewers and growth rate. Before you begin earning with the partner program, you also have to make sure that you’re eligible to apply for the program. 

You can also earn with YouTube with the YouTube premium program. Based on how many YouTube Premium members watch your content, YouTube gives you a premium membership fee. If your content is available in the United States, it will be available to the YouTube premium members.  

Who’s eligible to join the YouTube Partner Program?

To join the YouTube partner program, a YouTube creator needs to fulfill the following requirements:

  • An approved Google AdSense account.
  • More than 1,000 subscribers on your channel.
  • More than 4,000 watch hours within the last year.
  • Your content should be aligned with YouTube policies and guidelines. 
  • Availability of a partner program in your country. 

Other Ways to Earn with YouTube?

If the YouTube partner program earnings are not enough for you, you can also collaborate with brands to achieve higher income. YouTube creators partner with high-end brands as well as startups to increase their YouTube revenues. 

You can also earn from your subscribers by creating channel memberships for your channel. Your subscribers can pay in exchange for the services or knowledge you can offer them. 

Lastly, you can also earn from YouTube by showcasing your official branded merchandise on YouTube. Your customers can purchase products from your merch shelf and add to your YouTube revenue. 

These are some of the most effective ways to earn from YouTube and make money as a YouTube partner. If you have any questions about using any of the methods above, you can let us know in the comments below.