Five Steps to More Creative and Effective Social Media Campaigns

Social platforms are awash with brands, all fighting for the attention of users. Platforms like Instagram are now home to over 8 billion different businesses, and single every one of them wants to get noticed. So, brands need to work hard to stand out. Really hard.

There are ways that you can avoid getting lost in the crowd, however. Make sure your content gets the results it deserves, by carefully planning creative and effective social campaigns. Here are five simple steps you can take to ensure the ongoing success of your social content.

Interact with your followers

Interaction is hugely powerful when it comes to powering engagement, and it can really help to build trust too. It costs nothing to interact with your followers, and it can be invaluable in terms of building your brand’s identity.

It’s so easy to interact with your followers on social media, and there are many different ways of doing it. Use Instagram stories to share polls and find out what your audience likes and dislikes. Host Q&A sessions and invite followers to submit questions for your team to answer. Ask questions in your captions and make sure you respond to followers who comment. Start the conversation; your customers will appreciate it.

Go live

Instagram’s live video is a great way to get your brand noticed. Publish live video footage of your team, hard at work developing your latest products, or share short clips of key team members discussing the benefits of your products. Encourage those on camera to convey your brand’s familiar identity and interact with those watching as much as possible. Ask questions and share your enthusiasm as you talk directly to your target audience. 

Share behind the scenes action

Social platforms enable brands to interact more with consumers than they ever have done before. Make use of the full capabilities of social channels by sharing behind the scenes action at your company’s HQ. Think about things that might interest your followers, and draft ideas on what you could show them through video footage, instagram stories and edited film clips.

If your team is hard at work on a new product, share it (unless it’s top secret, of course!). If you’re watching orders fly off the shelves, show your audience what’s happening. Make your content more watchable by editing it using the boomerang and superzoom functions on Instagram. You can even add gifs and polish it off with a great soundtrack.

Show off the faces behind your brand

Many top brands feel a little impersonal sometimes. And that’s because we don’t often see the real humans who are hard at work creating the products we know and love. Social media enables brands to change this, by putting key players from their company in the spotlight. So, share stories like “a day in the life of…” or interviews with team members to add a little personality to your social campaigns.

Be different

This one’s easier said than done, of course. But the truth is, with so many brands competing for attention, the originality of content is hugely important. Users love seeing something new, fresh and exciting. It’s up to you to create that for them.

Don’t be tempted to copy successful brands. Instead, look at what they’re doing, take inspiration and make it your own. Add your own personal touches, inject some personality and be as creative as you can.

The most effective social media campaigns are authentic, engaging and ultimately fun. Think carefully about the content you create, and share posts, videos and interactive content that piques the interest of your current audience and prospective followers alike.

You don’t have to spend any money to design effective and creative content for social media. Platforms like Instagram come complete with an abundance of tools that can be used to edit content, making it more interesting and engaging. See what you can do!

Edward East
In 2012, Ed founded the digital marketing division of Exclusive Media Group in LA. By promoting several films using influencers, he saw the huge potential of influencer marketing. In 2014, Ed launched Billion Dollar Boy, one of the first influencer marketing agencies in the UK.

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