Influencer Industry

It’s not a secret that influencer marketing has gained popularity over the past decade, thus it's no wonder that multiple companies dedicate larger budgets to working with influencers every year. But with everything in life, this marketing strategy only makes sense if its effectiveness is assessed. Furthermore, measuring isn't enough on its own. It is also important to know when, what, and for how long to measure.

There are many reasons why brands must tap into influencer marketing. First, it provides authentic and organic content to people from a reliable source. Additionally, brands can maximize targeted marketing reaching highly focused communities. Furthermore, it improves visibility and trust and establishes authority in a niche. All of this is done in a much more cost-effective way than traditional marketing and with a higher ROI.

Track and evaluate influencer marketing analytics to understand how different elements of your campaign are performing.

Mango has become increasingly popular on Instagram due to the massive #MangoGirls campaign. Not only the brand employed content creators to share messages about outfits on Instagram, but it also styled the recent lookbook as models sharing iMessages in an attempt to create a dialogue with the community. Much has been already saying about the

Uncover the world of makeup influencers including what they are, how to find them, and the 10 most popular creators today.

Uncover the secrets of how Shein became the largest fashion retailer in the world through brand ambassador programs on TikTok, Instagram, and more.

Discover the best tips, tricks, and methods for exploring trends in the fashion industry to make sure your fashion brand can edge out the competition.

Explore the industry best practices to ensure your collabs with fashion influencers are successful and serve your campaign's goals.

Discover the five most effective ways to improve your collaborations with influencers and make your fashion influencer campaigns a success.

HypeAuditor analyzed 77.6 million Instagram posts to see how different types of content perform on Instagram.

Indianapolis, IN —January 25, 2022— HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, today released its third annual “State of Influencer Marketing 2022” report. The report contains valuable insight into influencer marketing, focusing primarily on Instagram, TikTok, and YouTube, detailing the evolutions that occurred in 2021 and the predicted

Technology usage across all generations from Baby Boomers to Gen X to Millennials and beyond continues to grow. Covid accelerated digitalization and the number of active social media users have increased by 10.5%. It became interesting for us to look at the Instagram influencers in terms of their belonging to a particular generation and their features of content production.

There were 10 640 000 Instagram users in Australia in November 2020, which accounted for 41.3% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing. In this report, we will provide you with the most current Instagram influencers insights and benchmarks and give a data-driven look into the state of Instagram in Australia.

HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic. Influencers research Which of the following platforms do you use? The most popular platform for influencers is Instagram, followed by YouTube and TikTok.

The sanctions for a company that fails to comply with the EU’s General Data Protection Regulation may be costly: “Organisations found in breach of GDPR can be fined up to 4% of annual turnover or €20 million – EUGDPR.ORG. With such huge fines awaiting any company that fails to adhere to the law, the fact remains that a third of all European businesses still fail to comply with GDPR standards.