The world of influencers is booming; there’s no doubt about it. More creators are joining social media platforms every year, and audiences can’t stop tuning in. As social media platforms have evolved from text and image posts to the Reels, Shorts, and TikToks we see everywhere today, the landscape has changed too.
The barrier to entry for content creators is much lower, skyrocketing the competition and raising the bar for the content they put out. There’s a far greater variety of content out there, and social media algorithms have become much more capable of tailoring feeds to suit a specific type of content. The flip side of this is that it becomes much harder for creators to see content outside of their bubble; creativity gets stunted, which is the last thing you need when innovation is key to growing your account. Well, we’ve figured out a way to get around these algorithm limitations and keep the ideas flowing: enter Reels Inspiration.
What is Reels Inspiration?
The latest addition to our greater HypeAuditor for Influencers toolkit, Reels Inspiration is a first-of-its-kind discovery tool built to help creators find trending Reels using any parameters they wish. This means that if you’re a beauty influencer looking for fresh trends from, say, fashion and lifestyle content creators, you can find them with ease. It’s pretty evident that content ideas stay reused and recycled within creators’ niches, but this way, you can tap into content that other audiences are currently loving.
The key here is that you can find new, popular trends, incorporate them into your own content, and hopefully go viral too – growing your account in the process!
How does it help you?
Filters to search your way
Reels Inspiration gives you the option to search for Reels in a variety of different ways. You can apply filters such as the location or size of the creator, content niche or category, content language, as well as use your own selection of keywords to narrow down exactly what you’re looking for.
Discover only viral Reels
The biggest issue with Reels discoverability is the filters and search tools at your disposal on Instagram. Currently, there is no way to search for specific Reels on Instagram based on their popularity or virality – you might be able to search for a particular topic, but the quality of results is a total mixed bag.
Reels Inspiration adopts specific parameters to ensure that not only do you find the content you’re looking for, but that it’s also high-performing, quality content that audiences are enjoying. The first is that we include only viral Reels with a noteworthy ratio of views to followers, ensuring that you discover content that audiences love interacting with
Next, we apply HypeAuditor’s Audience Quality Score (AQS), our in-house metric that takes into account a creator’s engagement rate, real vs fake followers, follower growth trends, and engagement authenticity to determine the overall quality of that creator’s audience. The score is ranked from 1-100, and Reels Inspiration includes only those creators with an AQS exceeding 40. This way, you can be sure that the Reels you view come from accounts that meet a minimum standard.
Reels are key to engagement
HypeAuditor data shows that Reels get greater reach and likes compared to other content types, meaning incorporating them into your content strategy is key to growing your account. Audiences love short-form video content, so capitalizing on this format and releasing relevant, trending Reels is vital to reaching new audiences and boosting your own account in the process.
A new way to search for Reels
Reels Inspiration is the first tool of its kind to offer this kind of functionality to influencers; leveraging it now will allow you to access never-before-available ways to find the trends and viral content you need to change up your content and stand out from the ever-growing crowd.
How can I get started?
Getting started with Reels Inspiration is simple:
Connect your social media accounts (Instagram, YouTube, TikTok, etc.)
Go to the dashboard and switch to the Reels Inspiration section.
Choose the plan that best suits you to get started!
To find viral reels:
Choose the filters you want: location, Reels language, influencer size, account type (brand or private), and time period in which the Reels were posted.
Don't forget to add the category or keyword you are looking for; this will offer better results and tailor them to your specifications. Try different word combinations to get better results!
Browse the list of Reels we’ve found for you. When you find relevant Reels that you’d like to reference, simply bookmark them to save them to your account. You can revisit them later to adapt the content to your new Reels!
Who can use Reels Inspiration?
Any content creator looking to change up their content and boost their strategy can use Reels Inspiration! Whether you’re a newbie to the scene or an experienced influencer trying to hone your content, our tool has something for you.
Reels Inspiration is currently for paid users only, but plans are adaptable to your needs. HypeAuditor for Influencers offers a host of other tools for content creators looking to improve their content, land brand deals, and grow their influencer careers – all in one subscription.
