Candice King

Candice is a senior copywriter at HypeAuditor. When she’s not searching for the perfect music and filters for her Instagram Stories, she can usually be found keeping up with the latest gaming and tech influencers on Twitch and YouTube – or drinking a latte macchiato.

About the author

5 min

Top 10 Outdoor Influencers You Should Know and Tips for Working with Them

With so much noise in the world, it's no surprise that more and more people are turning to nature for a break. Outdoor influencers are leading the way, sharing incredible adventures and showing us how to appreciate the world around us in fresh, exciting ways.

Apr 11, 2025

Types of Influencers

5 min

Tired of the Same Old Posts? Try These 10 Instagram Ideas That'll Make Your Feed Pop in 2025

Is your Instagram feed feeling a bit flat? Here are 10 fresh post ideas for 2025 that will help you stand out and keep your followers engaged.

Apr 10, 2025

Building Your Personal Brand

7 min

Influencer Marketing vs Traditional Marketing: What Are The Main Differences?

Should you be using influencers or regular ads to promote your brand? Learn more about the differences and which strategy will work best for your brand.

Apr 7, 2025

Basics

4 min

What Is A Good Follower to Following Ratio?

Learn more about the follower to following metric for Instagram and Twitter and understand the calculation behind it.

Apr 7, 2025

Growing and Managing Your Audience

7 min

15 Beauty Brands That Love Working with Influencers (and Might Want You Next!)

Get a crash course on fifteen of the world's biggest beauty brands that sponsor influencers and work with them on social media campaigns.

Apr 5, 2025

Beauty

4 min

How To Write The Perfect Influencer Gifting Note + Free Templates

A good influencer gifting note can go a long way, so take inspiration from our tips, tricks, and free templates to enrich your next gifting campaign.

Apr 5, 2025

Basics

5 min

Influencer Whitelisting vs Post Boosting: Which One Is Better?

Are you still using post boosting and wondering if influencer whitelisting is better? Learn all the differences to improve your influencer marketing strategy.

Apr 3, 2025

Campaign Types

5 min

Why Celebrity Endorsements Work and What You Can Learn from the Best

Discover why celebrity endorsements have become such a popular marketing strategy, and the best examples in recent years.

Apr 1, 2025

Basics

5 min

7 Ways to Find Brand Contacts as an Influencer

Struggling to find a specific brand's email address or point of contact? We've outlined a few methods to help you get in touch.

Mar 31, 2025

Working with Brands

5 min

Product Seeding Kit Examples that Help Brands Get Seen and Shared

A good product seeding kit can be the difference that makes your campaigns a true success, so take notes from these inspiring examples.

Mar 19, 2025

Basics

5 min

Top 20 Instagram Models: How They Help Brands With Marketing

Instagram models are a mainstay of the platform, but why is that the case? Learn about IG models, their appeal, and the best ways to find them for campaigns.

Feb 19, 2025

Types of Influencers

6 min

What’s Happening With the TikTok Ban? The Latest Numbers & Impact

Get a look at the future of the TikTok ban in the U.S., including possible outcomes, how it affects influencers, and all the latest data to help paint a full picture

Jan 31, 2025

Social Media News & Trends

10 min

Influencer Marketing Workflow 101

Influencer marketing is something we all know at least a little bit about. Much like anything else, you’ve got to have a plan and a tried-and-true method – and that’s where HypeAuditor’s influencer marketing workflow comes in.

Jan 20, 2025

Basics

4 min

Say Hello to HypeAuditor’s New Dashboard: Everything You Need, All in One Place

Get into the details of HypeAuditor's overhauled dashboard and how all the new changes we implemented can boost your influencer marketing productivity.

Jan 15, 2025

Product News & Updates

7 min

NIL and Influencer Marketing – Why Brands Should Take Notice

NIL athletes are changing the game for influencer marketing, presenting new opportunities for brands. See why it's booming and which athletes are rising up.

Jan 7, 2025

Types of Influencers

8 min

The Game Awards’ “Content Creator of the Year” – Why Gaming Influencers Matter

Dive into how gaming content creators became so popular, why brands are increasingly teaming up with them, and the most noteworthy creators out there.

Dec 24, 2024

Types of Influencers

9 min

What Are KOLs and How Do They Differ From Influencers?

Get a detailed rundown of what a KOL is, how they differ from influencers, and the benefits that brands can enjoy by running KOL marketing campaigns

Nov 27, 2024

Types of Influencers

5 min

Finding the Right Influencer: How HypeAuditor’s AI-Powered Influencer Discovery Stands Out

Explore the benefits AI offers in influencer discovery and see why HypeAuditor's AI-powered discovery tool can help you achieve influencer marketing results

Nov 25, 2024

AI in Influencer Marketing

7 min

AI Influencer Clones: How Brands Can Benefit From The Latest Digital Trend

Understand one of the newest AI-powered trends to hit the influencer marketing landscape, how creators feel about it, and how brands stand to benefit

Nov 21, 2024

AI in Influencer Marketing

8 min

What Are AI Influencers? Everything Marketers Should Know

AI influencers are a new trend, and they come with their own benefits and challenges. Learn all about them and how they fit into your marketing plans.

Sep 20, 2024

The Role of AI

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