Candice King

Explore how brands in the fashion industry are elevating their results using influencers, as well as crucial tips and tricks to follow for a chance at success.

Discover everything you need to know about the virtual influencer craze sweeping Instagram - learn about their history, types, pros and cons, and much more.

Influencers come in many shapes and sizes – and while that may be true in the literal sense, it’s equally as true when it comes to their account statistics. One of the ways in which we differentiate influencers is by follower count, which brings us to the smallest, but also the most common category of influencer – the nano-influencer.

Having a face for your brand can transform your marketing strategy. Discover what a brand ambassador is, why they matter, and how to find the best one.