The HypeAuditor Blog

arned Media Value (EMV) is your brand’s social recognition. It’s what your brand has earned in social media in the form of recommendations, reviews, user-generated content, and shares. Maybe you would have seen the Starbucks page with a lot of people enjoying their coffee. That’s their EMV. 

There were 4 308 000 Instagram users in South Africa in April 2020, which accounted for 7.3% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important

The massive TikTok explosion has had millions of users creating TikTok videos and going viral overnight. The brands began noticing the growing power of TikTok and started creating their own accounts too. Instagram, which has been the predominant app for all influencer marketing activities noticed rising influencer collaborations on TikTok. Brands like Gymshark, Chipotle, Guess

Are you thinking about adding influencer marketing to your promotional mix? Smart decision! Promising 89% higher ROIs than competing marketing tools, Influencer Marketing has taken a giant leap from an ancillary tactic to mainstream marketing. Done correctly, influencer marketing can elevate your brand to the next level.  This article will help you understand the types of influencer marketers, along with the benefits and challenges they pose, so you can make the correct choice for your business.

Being stuck at home during the coronavirus pandemic, people have been spending more time online and on social media in particular. We have noticed a 122% increase in the average daily followers’ growth of influencers’ accounts for the last 30 days compared to previous 180 days period.

HypeAuditor has analysed Instagram influencers worldwide and found out influencers from what countries have the highest and the lowest engagement rate.