The HypeAuditor Blog

A network of influential customers or individuals sharing their - hopefully positive - thoughts on your products would be a dream come true for any business. Influencer seeding (also known as product seeding) enables brands to better reach their intended customers through trustworthy user-generated content and influencer recommendations in a budget-friendly manner. This collaboration involves businesses giving freebies to creators they think will love their products.

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Businesses are in a tough position when it comes to standing out and making a name for themselves. This is especially true for startups. Many of these businesses have emerged to meet emerging customer trends, often disrupting long-established and competitive markets. Creator endorsements similarly disrupted traditional marketing techniques that relied heavily on TV and newspaper ads. Despite many people thinking influencer marketing is expensive, even small businesses can leverage creators to bolster their brand in saturated markets and reach prospective customers.

People usually consult family and friends before making a purchase. In addition, they pay attention to trusted sources on the internet, so if an influencer has gained a significant following and is considered an authority figure, their opinions are widely considered credible. One of the best ways to get trustworthy reviews and recommendations is through influencer seeding (also referred to as product seeding), a strategy we'll cover in this blog post.