8 Lesser-Known Instagram Tools All Influencers Need to Use

Val Razo

Val Razo is a freelance SMM consultant with 6+ years of experience who helps small and medium businesses. Val claims that Instagram has great sales potential, so she recommends both big and small brands to use this platform for business growth. Follow her on Twitter to stay tuned for more.

Most marketers and opinion leaders claim that Instagram is a great platform for influencer marketing where you can find different types of influencer – from nano influencers with less than 1000 followers to celebrities like Kendall Jenner with 128 million followers. 

Practically every Instagram influencer wants to attract more followers and increase engagement to secure collaboration with more brands or sell on Instagram and therefore increase income. 

If you’re a mega influencer with a team of social media managers who help you create, plan, and post content while communicating with your followers and potential partners, that’s great. But if you don’t have a budget or desire to delegate your tasks, consider using Instagram tools. And if you want to upgrade your toolkit, check out this handy guide on eight lesser-known Instagram tools all influencers need to use.


Genre: smart bio tool

Price: free

As specified in one report by GetVOIP, good customer experience leads to positive word-of-mouth marketing as people are 5x more likely to recommend you to their friends and family.  No matter how many followers you have on Instagram, you can include one clickable link in the bio section. For most influencers, having one link isn’t enough to promote your personal blog, share your other social media profiles, and spread the word about your partners. With TailwindApp, you can create a branded landing page and add several links.

Key benefits:

  • TailwindApp is an official Instagram partner.
  • The personalized design allows you to create a brand landing page.
  • Custom call to action buttons under your links.
  • Track traffic from Smart bio links and advanced analytics.


Genre: graphic design tool

Price: free and paid plans

Instagram is a visual platform and 65% of people are visual learners, so publishing great visuals is a must. If you want to stand out from the crowd and create eye-catching Instagram posts, ads, and Stories, check out Crello. This easy-to-use graphic design tool is made for non-designers who want to create stunning visuals with ease. 

Key benefits:

  • Over 30,000 professionally-made templates.
  • Access to 140 million royalty free images, videos, and animations.
  • Drag-and-drop feature that allows you to upload your images, fonts, and logos with ease.
  • In-built tools like image converter, editing tool, and GIF converter.
  • A team account that gives an opportunity to work on your design with other people.


Genre: video editor

Price: free

The popularity of Instagram video content is on its rise. According to Business Instagram, the number of videos has grown 4x times and videos have led to an 80% increase in time spent on the platform. To hook your followers and keep them engaged, more and more influencers create and post Instagram videos. If you want to create amazing videos, rely on Animaker as this tool helps to make eye-catching videos and tailor them to Instagram content format.

Key benefits:

  • In-app animated tutorial on how to use the tool.
  • Animated Instagram video posts and Stories.
  • Ready-to-use templates for various Instagram video formats.
  • Access to various videos, images, GIFs, music, and much more.


Genre: Instagram Stories tool

Price: free and paid plans

As an Instagram influencer, it’s more likely you use Instagram Stories to create engaging content that doesn’t require much time. With a short lifespan of 24 hours, ephemeral content keeps your audience engaged. Over the last four years, Instagram Stories have become extremely popular among users: 500 million users create or watch stories daily and stories grow 15x faster than feeds. Want to cut through the noise? Storrito is a tool that helps to make custom Instagram Stories that grab the attention of your target audience.

Key benefits:

  • Create and schedule Instagram Stories with ease on your phone or desktop.
  • Story editor that allows you to create videos and posts that suit Instagram Stories format.
  • In-app templates and stock photos that help to create Instagram Story videos.
  • Various features like animated swipe up link, tags, emojis, and more.


Genre: preview app

Price: $0.99

Instagram attracts influencers of all sizes and shapes, so the competition is high here. If you want to stand out from the crowd and hook your target audience, you need to create an eye-catching Instagram feed that attracts new followers and makes your subscribers want to visit your profile more. With Snug, you can preview your feed before publishing posts which helps to create a cohesive Instagram profile that draws attention.

Key benefits:

  • Drag and drop your Instagram posts and move them to create a beautiful and cohesive Instagram feed.
  • In-app editing tool that allows you to crop posts.
  • Plan your feed in advance and publish relevant posts on time.
  • Manage multiple accounts.


Genre: Publication downloading

Price: free

Influencers always seek out creative post ideas and they take part in challenges, so they browse Instagram to find amazing references. Instagrammers love sharing visual content in-app and they upload more than 95 million photos and videos daily. Once you’ve found something stunning on the platform, it’s better to download these references to your mobile phone in order not to miss out on this content. With the help of DownloadRank, it doesn’t take much time or effort to download your favorite publications and keep them in one place on your desktop or phone.

Key benefits:

  • Download both photos and videos from Instagram.
  • Browse publications by username, hashtag, or location.
  • Batch photos downloading in the RAR archive.
  1. SocialPilot 

Genre: Scheduling

Price: free and paid plans

The Instagram algorithm prioritizes content from friends and family, so not only brands but also influencers need to know the best time for posting on the platform. Since it can be daunting to publish your posts when your audience is active in-app, using a scheduling tool like SocialPilot makes your life easier. Whether you want to draft your idea, schedule your content in advance, or publish your post now, this tool is a handy solution.

Key benefits:

  • Draft your ideas to polish them in the future.
  • Create and schedule your Instagram posts on your desktop.
  • Get in-depth data on your following to understand the best time for posting your Instagram content.
  • Find share-ready content to draw inspiration for your posts.


Genre: analytics tool

Price: free and paid plans

Whether you want to keep your audience engaged or make the most out of cross-promotion, you need to get access to in-depth analytics and HypeAuditor is here to help you. Not only does this tool allow you to track your account performance and therefore understand your audience better, but it also helps to analyze other influencers and learn from them to become a better Instagram opinion leader.

Key benefits:

  • Track your Instagram account performance.
  • Get a report on any Instagram account that shows 35 metrics.
  • Track progress of your campaign.
  • Available in four plans (free and paid ones).

In a Word

Being an Instagram influencer requires much time and effort: from browsing ideas to creating beautiful content and communicating with potential partners or followers. To enjoy your life as an Instagram influencer without sacrificing your engagement rate or following growth, it’s important to use social media marketing tools that help to optimize the process. When you choose lesser-known Instagram tools, you can stand out from other opinion leaders and therefore make sure your content attracts new followers and keeps your subscribers engaged. 

Want to find more handy tools? Check out this guide on free Instagram tools for influencers, businesses, and more.

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