Birbahadur Singh Kathayat is an entrepreneur, internet marketer, and co-founder of Lbswebsoft, a digital marketing company. He has 12 years of digital marketing experience and helps some of the biggest companies build their brands and keep their reputation while increasing sales in the process. He is a writer and author on Social Media Week, Semrush, e27, and other publications.
If you are a brand, you simply cannot afford to avoid having Instagram in your social and digital marketing strategies.
Businesses are crazy about Instagram. Why? Because users spend 30 minutes every day on the web and app. About 81% of people use Instagram to find information about products and services they are interested in.
If you are not using Instagram stories for your brand page, you might be losing your audience to your rivals who are already doing it.
What Are Instagram Stories?
The Instagram Stories feature, which was launched in 2016, lets users post texts, pictures, and videos that vanish after 24 hours. Although not a part of your Instagram timeline or feed, Stories give your brand page traction as no other platform does.
This post lists down some of the tactics to get more engagement, clicks, form fills, leads, and, eventually, conversions via Instagram Stories.
1. Locate Your Audience Using Popular Business Keywords
If you are an emerging business, you will need to test this out for weeks and months. And if you are an established business, you already and probably have a definition of your ideal audience, which we also call the buyer persona.
It is a document containing information about your audience, including their age, gender, location, interests, and pain points or issues they face with your or your competitors’ products.
New business pages need to locate your audience using the right keywords (or hashtags). You can follow them or create posts with relevant hashtags to increase the visibility of your updates on the platform.
2. Create Instagram Specific Landing Page
Developing an Instagram Stories strategy does also involve making some strategic alterations to your website too.
If you are setting up your Stories to divert traffic to your website, it would be a blunder to have no arrangement for the users landing on your website via Stories.
You will need to create a landing page for the unique offer you posted on your Story. And this page should have an element that keeps the visitor interested and motivated till the time an action has been performed, for example, when the purchase has been finalized or the form has been filled.
And here, you should try not to confuse the visitor with lengthy texts. Make sure that the offer that enticed the user is there on the landing page. If there is dissimilarity in the offer on Stories and Landing Page, it will do more harm than good for your business and reputation on Instagram.
3. Put the CTA Correctly
CTA on Instagram Stories is a clickable link.
You can design the CTA button, which in most cases is “Swipe Up” to take the user to your Instagram profile, your website, a landing page, or a form.
Some other common terms used as CTA on Instagram Stories are: Shop Now, Visit Now, Install Now, or Get Offer.
You can create a strong CTA based on your product and offering.
4. Polish Your Content
Just any image or video posted on Stories is not going to give you clicks and leads. You will need to focus on creating compelling content that users would love to see and engage with.
You will need to design posts, use texts and hashtags, and encourage people who might be interested in your brand to follow the CTA.
No matter how attractive your offer is, content is still the king. The way it is presented matters a lot.
If the content you create does not appeal to your followers in the first place, it will be of no use to you. Even if you are offering a massive discount, and if the users are not able to see the offer hidden behind the text or link, it will be a waste of effort.
And when we talk about Stories, creating the right content in the right format is the key. Keep the texts minimal and visuals clear.
5. Develop an Influencer Marketing Strategy
Influencer marketing gives 11 times better ROI. For that reason, businesses are continuously increasing their budget for Instagram and influencer marketing.
You can partner with an industry influencer on Instagram, or get your brand featured in their Stories. Or you can ask the influencer to take over your Stories or Live sessions.
Doing so gives you a direct and instant reach in the fan followings of that influencer and an increased chance to get clicks, leads, and conversions.
Find an influencer to partner with, define your budget, develop your influencer marketing strategy, set your goals, and review your strategy one last time before implementation. Don’t forget to track the outcomes of each campaign, so that you can improve your efforts for upcoming campaigns.
6. Run Contests and Giveaways
Posts and Stories about contests and free giveaways from brands get the highest engagement on Instagram. To be specific, 91% of posts with more than 1000 comments involve a contest or giveaway.
You have can achieve 70% faster follower growth with such a campaign, and increase engagement, likes, comments, screenshots, and shares.
7. Analyze and Improve
Whether successful or not, each marketing strategy needs to be evaluated before and after implementation. Use the insights of your Instagram Stories to measure the success of your previous campaigns and develop strategies for the future.
You could also use an AI-enabled social media analytics tool to measure and plan your Instagram marketing efforts.
Instagram is an image and video-based social network. So, the texts should be used creatively and in a way that they don’t mess up the appeal of your visual content.
You will need to be at your creative best to be different from the rest. The visuals, the filters, the texts, the CTAs, and the hashtags – everything should be used cleverly to attract users, increase engagement, and generate leads on your Instagram.
And to get started with all this, don’t forget to complete your Instagram profile.
One of our experts will get back in touch with you soon.