Haley Osborne is an active freelance writer. He is fond of the management and follows modern trends. Strive every day to learn something new and share their knowledge with others.
Struggling for new content ideas for your Instagram account? Every content marketer and creator, in general, knows the feeling. It is called the creator’s block, and it typically happens when the pressure to deliver high-quality content is intense. Creator’s block is certainly frustrating but not unbeatable.
When you run your Instagram account, experiencing the creator’s block is an inevitable part of life. Therefore, it is important to learn to recognize the creator’s block when it hits and know how to move past it quickly. One way to cure a creator’s block is by exploring new ideas for inspiration. To help you get started, we have gathered the best seven ideas for your Instagram account. So, let’s get started!
1. Tell us about your mistakes
Instagram users love exploring unique content types. Only a few brands can now surprise their followers with an old-fashioned product review or sales pitch. That is why sharing unique content, like posts and stories with common mistakes, is a great way to engage your followers and cure your creator’s block.
Collect the most common industry, product, or customer mistakes. It can be anything from the top 5 blunders when using your product to the top 5 life hacks often overlooked in your industry. Make sure to choose a topic that will resonate with your Instagram audience and prompt them to engage with the content.
The next step is creating a compelling copy for your Instagram post or story. Creator’s block often comes in tandem with the writer’s block. Therefore, if you are struggling to write an interesting and engaging copy for your Instagram, it is helpful to use dedicated services, like Essay Tigers, to ensure the top quality of your writing.
Once you have a compelling copy worth sharing, it is time to add some visuals. Choose images relevant to your post topic. When you post about mistakes, make sure to select visuals that will support your main idea.
2. Influencer Posts
In the past few years, influencer marketing grew from an occasional marketing tactic into the $5-$10 billion market. Considering the numbers, no wonder so many marketers tap into Instagram influencers to increase their brand awareness, reach new audiences, and generate more sales.
Collaborating with influencers is not only a great opportunity to promote your brand on Instagram, but it can also help your creator’s block. Here are some tips that will help you launch an influencer marketing campaign of your own:
- Choose influencers whose follower base aligns with your target audience and who would normally use your product.
- Influencers usually know which kind of content resonates with their audience best. So, instead of pushing a rigid script, provide influencers with enough creative space to market your products.
- Before you contact influencers, make sure to map out the clear goals and objectives of your influencer marketing campaign. Brainstorm what you are trying to achieve and set measurable metrics to monitor your performance.
- Before rushing to partner with an influencer, take the time to build a real relationship with them. This way, you and the influencer will have a chance to understand whether or not you are a good fit for each other.
With so many tools available for finding and connecting with influencers, influencer marketing is more accessible and measurable than ever before. There are numerous tools available that can help you find the right influencer to achieve your goals.
Here is a great example of how a beauty brand Function of Beauty partnered with Kim Kardashian to promote their shampoo line.
3. Live streaming
Live streaming on Instagram is another great way to cure your creator’s block. The live video feature was first introduced to fellow Instagram users back in 2016. Ever since, countless influencers, content creators, and celebrities have been using the feature to stay in touch with their audience and create authentic live content.
Going live on Instagram can be a great way to share your vision of the events happening in real life. For example, you can go live on Instagram to broadcast your brand’s special events, like a concert or product launch.
Additionally, you can use various live video features to make your live videos more fun. Instagram allows users to broadcast group live streaming. For example, you can go live with other industry specialists or influencers. Also, you can see the feedback of your audience in the comment section. You can use this feature to turn your live stream into a live Q&A session!
Here is a great example of how a beauty retailer Sephora uses Instagram live streams to connect with their audience.
4. Do reposts
Even though the creator’s block can stop you from sharing unique content of your own for some time, you can always share the content pieces of other users. Instagram’s repost feature is a perfect tool for that.
Instagram offers countless opportunities for you to find and share user-generated content (UGC). UGC is any brand-related content created and shared by social media users. Everything from product review posts to Instagram stories featuring your brand’s name can be considered user-generated pieces.
UGC is a perfect marketing tool because it can help you build trust and influence buying behaviors. In fact, studies show that 84% of millennial consumers say UGC has influenced the way they do online shopping. Further studies show that 70% of consumers will consider UGC before making a final purchasing decision.
So, how can you harvest the benefits of user-generated content to your advantage? First, you need to find content created by your customers. This requires you to monitor brand mentions and branded hashtags on Instagram.
If you do not see many brand mentions, you can use the platform to encourage UGC. Ask your followers to share their take on your product with a branded hashtag. Reward the best UGC creators with prizes. This way, you will keep your followers engaged with your brand and, in return, get user-generated pieces you can use on your Instagram.
Once you have encouraged your followers to post, choose the best pieces, and share them on your stories or in a post. Make sure to give credit to the content creators and encourage others to post more UGC.
Here is an excellent example of a cosmetics brand Lush. They do a great job reposting customers’ stories and encouraging more users to share UGC.
5. Material confirmation
Another way to overcome your creator’s block is by sharing material confirmation of your product’s quality. By material confirmation, I mean content showing the best features and qualities of your products.
One of the best ways to showcase your products is by photographing them in a flat lay setting. To do that, you will need to choose a plain neutral background for your picture.
The best flat lay shots come when you shoot from above. A ladder or a step stool will come in handy, so you can get the right angle for your shot.
Here is a great example of how to shoot flat lay pictures for Instagram by Better Buzz Coffee.
6. Guides and tutorials
Posting how-to guides and tutorials is another great way to kill your creator’s block. In fact, DIY tutorials and guides prove to be some of the most popular and engaging content types on the platform.
Make sure to pick a topic for your tutorial that resonates with your brand and with your audience. For example, if your brand produces cosmetics, it makes sense to share a makeup tutorial. Alternatively, if you work in retail, you can share a video guide that will show your followers how to combine different clothing pieces from your latest clothing line. The bottom line is that your tutorial must be relevant and fun to watch.
Here is a great example of how M.A.C. Cosmetics uses Instagram to share makeup tutorials and guides.
7. The secret of success
What is your brand’s secret to success? Instagram followers are eager to explore your brand’s key ingredient to success and other behind-the-scenes content. So, if you are struggling to come up with ideas for your brand’s Instagram account, why not seek inspiration within your brand?
Show your Instagram followers authenticity behind your brand. Share stories behind products, as well as videos featuring manufacturing and production processes. Introduce your employees to your follower base. Make your content fun to watch and educational. This way, you will build stronger connections between your brand and your Instagram audience!
Here how NASA uses Instagram to introduce their employees to fans.
At some point in our careers, we all struggle with a creator’s block. Looking for new ideas and inspiration is certainly helpful in overcoming it. Hopefully, this article has helped you to diversify your content and cure your creator’s block.
In order to smooth out the lack of creativity, it is helpful to plan your publications in advance. This way, you will have a little more time looking for inspiration. Now, it is time to go create fun content for your Instagram! Good luck deploying your newfound insights!