Instagram is the ideal social platform for finding and communicating with potential customers. As you know, many entrepreneurs have long used Instagram not as a personal social network, but for effective marketing work.
Recently, advertising through visual perception is gaining increasing popularity. Moreover, Instagram opens up new opportunities for passive income through affiliate marketing!
What Is Affiliate Marketing?
First of all, it is one of the tools of digital marketing.
Secondly, affiliate marketing is essentially the same referral marketing with a commission. This is a process that allows you to earn a commission by promoting other people’s products. In other words, you find a product that you like and promote it to other people. You earn a portion of the profit from every sale you make. However, it is worth remembering that the conditions of earnings depend on the partner. But in most cases, companies follow the above-mentioned system.
Many users are wondering if affiliate marketing is a viable income option. As you already understood, it can be successfully used to generate constant income. The only difficulty is whether you can make affiliate marketing work for you? Today we will share 5 ingredients that will turn your affiliate marketing strategy into a real profit!
Promote Your Partner’s Product as If It’s Your Own
Only in this way can you instantly create attractive content and make relevant offers. The work of the marketer can be seen immediately, as well as where there is a personal one. When an audience understands that a product or service is being presented by an experienced marketer, then sooner or later they will turn it away from your account. But a personal relationship will not leave your audience indifferent! Do not know how to act? All ingenious is simple!
Think about how you would promote a product if it were your own. What recommendations did you give to your loved one to promote his product? Nobody forbids you to promote a product/service in this way!
Remember that affiliate marketing is the promotion of a product that you truly love, for people who could benefit from it.
The Stories Is Worth Much More Than a Short Video!
If you have something to tell about your partner, his products and services, do it with the help of Instagram stories. Posting photos regularly, in this case, is not enough. Because it is impossible to tell the whole story with the help of one image.
The method of increasing brand awareness works best in Stories. The reason is simple: the name of the placement speaks for itself! People come here to see an interesting story. Most of them are subscribed to brand accounts. Therefore, for these users, it is expected that the story they see will be related to the business. Your goal is to create for them an interesting video with a high-quality image, beautiful visual and sound effects, attractive and understandable subtitles.
It should be noted that it is necessary to demonstrate not only the functionality and advantages of the product/service but also your own experience of use. It is important to show your audience how your life has changed with the appearance of the product/service.
The audience loves live videos, not just a photo and banal text. They should see real pain and its solution with the help of the goods!
Live and Mini Instruction
Your subscribers’ feeds are so overwhelmed that many posts are just skipped. But it’s not a problem. You have definitely noticed: live broadcasts that host profiles to which you are subscribed are displayed first. And now you can even save them. Use it!
Here is where your ideas have to roam. For example, you can unpack the goods that you are promoting. And then answer the questions of the audience, or you can show the “live” use of products. And this can be a blast wave. It’s one thing when customers see a video clip, and another thing is the opportunity to see how you use a product/service in real-time! This will contribute to the emergence of a truly trusting relationship between your audience and you.
Mini-Course: A New Effective Strategy
What it is? This is a mini-course that looks like a step by step video. Thanks to this approach, your client has a real opportunity to explore all the features of the product/service that you are promoting. Now, these videos are not often found on Instagram. Therefore, this is a great opportunity to capture the attention of your potential customers!
No wonder they say that “the more you say, the more you sell”. The audience likes to observe the real user experience. Such videos are trusted more than similar ones on the brand’s website.
Do Not Hide That You Create Promotional Content
Many Instagram users, who start their way in affiliate marketing, consider that their main task is to create such content so that the audience never thinks that it was an advertisement. There is some sense in this since the best advertising is one that influences potential customers imperceptibly for themselves, creating confidence that they make purchasing decisions completely independently.
However, there is another point of view. When you openly say that you work with a particular brand, you declare your honesty to users. By doing so, you increase trust and convince your audience that using products or services of a particular brand, they will not face fraud. Statistics also speak in favor of this approach. 54% of users are absolutely loyal to content with the hashtag #ad or #promo, but only if the product or service really solves their immediate problem.
Work for the Long Term
When you are dealing with creating advertising content, you must create it from a long-term perspective. Many people want to use their affiliate marketing material as perpetual content. That is, such content can continue to work without any changes month after month.
We can safely say that this is the ultimate goal of all marketers and most business owners. Who does not want to create such a process that will be profitable without wasting time on it? But these are not just dreams, many people have already embodied it in reality!
To do this, you need to create content from a long-term perspective and engage in marketing optimization. Thus, it is possible not only to have a stable monthly salary but even growth!
In fact, you are not required to do anything supernatural to promote affiliate marketing to a new level. However, the implementation of these recommendations will require one invaluable resource, and this is time. You can start to implement one of these recommendations already today. When you see the first result, you will immediately go to the remained ones!