5 Common Instagram Marketing Mistakes that you must avoid

The Facebook-owned app, Instagram has become home to more than 1 billion users worldwide.

Since its inception in 2010, millions of top brands, social media influencers, smart entrepreneurs and celebrities have used Instagram for their advantage by engaging their target audiences. With the help of visuals, the star power of Instagram, it has driven a massive amount of social media engagements.

People generally make very common marketing mistakes and these need to be avoided at any cost. Let’s take a look at them:

Instagram Marketing Mistake 1: Lack of a Goal-driven Strategy

Make no mistakes about it: Your success at Instagram Marketing begins with a goal driven strategy.

Sure, you can use media-clips, photographs to show your story, but please do not do it blindly. You have to know what you want and you must have a strategy around your goal.

For instance, if you want to drive more traffic to your landing page, then your photo captions must be persuasive and include a call-to-action in your copy.

If your focus is brand awareness, never make the mistake of uploading pictures with bad quality. Because your focus here is the future of your business, always make sure that the images are of good quality.

Instagram Marketing Mistake 2: Incomplete Bio

Make sure to present your followers with a complete profile in every aspect- an interesting bio, a good quality profile picture and a call to action or a link.

Traffic is indeed the lifeline of your business. In no matter of time, if your website doesn’t generate traffic, it will fizzle out. Instagram lets you include one clickable link in your bio. So, make sure that you take full advantage of it.

To add a link to your bio, go to “Edit Profile” and type it into the “website” text box.

It could be a link to your website, landing page, social profile or the product page. The choice is yours. The only caveat is to ensure that the link is relevant to your offers and subsequent photos.

Instagram Marketing Mistake 3:Not using Hashtags Properly

Hashtags provide you with an opportunity to get discovered. Fast and easy. The keywords serve as a direct path between you and the interested people.


It allows users to associate up to 30 hashtags, but remember to not overdo it for each of your images and videos. 12-12 Hashtags on your post is a good number and gives your post nearly 80% interaction.

You might lose credibility and might end up looking spammy if you use too many hashtags on a single post. Hashtags form part of the goal-driven strategy that we talked about as it can help build brand awareness.

Instagram Marketing Mistake 4: Not Responding to User Comments Promptly

The engagement has been the most important metric of social media ever since its inception. When it comes to Instagram, comments are also how Instagram defines how meaningful or relevant the content is to its users.

The main reason why you should respond to comments on Instagram are:

  • It encourages more people to comment on your post when they see that you’re genuinely replying back. The more comments, the better your post will perform.
  • Your comments help create your brand persona. Some brands like to reply in a witty fashion while some decide to take the sweet route.
  • Handling negative comments is as important as managing the nice comments. You must reply to the negative comments in the best possible way.

Instagram Marketing Mistake 5: Not Following your Followers

“Getting to know your customer as best you can” – A very clever marketing strategy you shouldn’t fail to understand.

You should treat your followers well by at least following them back, It is okay if you don’t comment or communicate with them on their personal account. However, by following them back, it will give you a chance to know them better and find out about what interests them.

This will for sure help you know their needs personally.

The bottom line:

Instagram is a platform that is built on authenticity and quality and is here to stay!

So, leverage this power to build your network, generate good traffic to your website and build a loyal audience that will trust you.

Make it to the point to proofread if you’ve fallen prey to any of these. If so, fix them immediately! Start rectifying your Instagram marketing mistakes from today and let me know below if you have any related queries. Happy Posting!

Harshita Agrawal
Harshita Agrawal is the Founder at eSocMedia. She is a social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.
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