Harshita Agrawal is the Founder of eSocMedia. She is a social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.
YouTube seems like an easy interface to learn and begin. They say that anyone with a camera phone can start a YouTube channel. However, some new YouTuber mistakes are so common as new YouTubers not familiar with the intricacies and subtleties of the platform.
In this article, we will look at some of the most common new YouTuber mistakes that every YouTuber must avoid:
New YouTuber Mistake #1: Not doing enough research
Many YouTubers decide to prepare videos and publish them without spending any time researching about the video. Before you start working on a video, you should spend time researching the following elements:
- Content of your video: It’s important to make sure that your video does not sound uninformed. Every point presented by you should be well researched and understood before delivering.
- Similar videos: If you want to get more shares and views, make sure to have a look at similar videos before creating one. This will prevent you from creating a repetitive video that no one would be interested in.
An example to learn from is Bright Side. Their YouTube channel has amassed over 30 million subscribers within 2 years. Amongst all the things they are doing right, most important is the research work behind their content. Each video is filled with new ideas and inspiration that make their videos being shared by millions on social media.
New YouTuber Mistake #2: Not Rehearsing before Filming the Video
Sure, there are thousands of videos doing well where people just speak randomly in front of the camera and get views. At the same time, there are millions of videos that no one is watching because it’s boring/unclear/not well made. As a new YouTuber, this can be a very common mistake that you must avoid at all costs. It’s important to rehearse the video a few times before actually recording it. Once you have published a few videos, this step might not be necessary depending on your confidence.
An example to learn from is Marla Catherine. Her YouTube channel has more than 1.5 million subscribers. Her channel is a vlog so there are many videos that might seem to have been taken on the first try. She created her first YouTube video as a 12-year-old, and even then her video was so well-rehearsed. Her videos are the perfect example to learn how to create videos that are rehearsed but look natural.
New Youtuber Mistake #3: Improper Title, Description, and Thumbnail
Some YouTubers might ignore the description section of their YouTube videos because they don’t find it important. While some decide to create an unattractive title or thumbnail image that doesn’t bring them clicks. The motive is to make your title and thumbnail so good that people would want to watch the video. Your description should provide meaningful text about your video and your channel.
An example to learn from is Maangchi, a Korean cuisine channel with more than 3.5 million subscribers. Their videos have very well-done titles with an interesting name for a dish in English and Korean. Even the thumbnails show clear, high-quality images of their recipes. Their description has the link to the full recipe.
New YouTuber Mistake #4: Not Adding YouTube Cards and SEO Tags
YouTube cards help you viewers take action after watching your videos. You can create cards to send users to your website or subscribe to your channel. There are four types of YouTube cards: subscribe, promote YouTube channel, poll, and promote a website. Based on your goal, you can pick a card and add it to your video.
Tags are another important element of your YouTube video. While uploading your video, you can add tags relevant to your video. These tags help YouTube show your videos in the search results. Your tags should be SEO focused to rank better on YouTube.
An example to learn from is BBC Earth, a YouTube channel by BBC studios with more than 5.5 million followers. BBC Earth uses YouTube cards and tags on all their videos helping their viewers watch more and more of their videos. YouTube cards can make sure that your viewers stay longer on your channel and subscribe to your videos.
Apart from all the above points mentioned above, the most important thing for a new YouTuber is to provide value. This value can be in terms of knowledge, education, fun, or information. As long as you can create content that people will love to watch and share, you will always be an amazing YouTuber.
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