An Instagram shoutout is when any Instagram user gives you a mention or an endorsement by sharing your account/posts/products with their followers.

Instagram shoutouts are often done mutually where both the users share each other’s Instagram account with their followers. In several situations, Instagram shoutouts are also given in exchange for compensation by the other account.

Whatsoever may be the technique of getting a shoutout, it has always been proven handy in quickly growing your Instagram followers. Getting an Instagram shoutout exposes your account to a new set of audience, who can choose to follow you if they desire.

In this article, let’s look at four incredible ways you can get an Instagram shoutout and increase your account exposure:

Exchange shoutouts with a shoutout:

The best but most tedious way to get shoutouts is to contact accounts with a similar niche as yours and ask them if they would like to exchange an Instagram shoutout.

In such a situation, you give that account a shoutout by sharing them with your followers, and they would do the same for you.

It’s a simple process but you will have to DM several Instagram accounts before you find a handful of interesting accounts. The trick here is to DM people with similar follower numbers so they are tempted to exchange shoutout with you.

Ask shoutouts from your customers:

Customers have always been the source of best user-generated content on social media and Instagram shoutout is no exception. Asking your valuable customers to give you a shoutout in their posts or stories while using your products can give a huge boost to your account.

The best way to receive a shoutout from your customers is to offer them a discount coupon on next purchase if they give you a shoutout. This would be beneficial to both and help you generate genuine Instagram shoutouts.

Send out free products or gifts:

Do you want someone influential to give you an Instagram shoutout? Surprise them by sending them free gifts or coupons. If you send them something with your brand name, chances are that they will share it on Instagram if they like it. This could be a big opportunity for you to get a shoutout from someone who has a huge following on Instagram.

Pay influencers for an Instagram shoutout:

Instagram influencers are the most influential people amongst their followers and if you have a marketing budget, then this would be the best shoutout technique for maximum reach. You could either target nano influencers, micro influencers, or celebrity influencers based on how much are you willing to spend.

Before you hire any influencer for a shoutout, it’s just to check their followers’ credibility with HypeAuditor. Validating your influencer’s growth before hiring them is important where followers are bought and sold every minute.

Both Free and Paid Instagram Shoutouts do Exist:

Most of the ways explained above are free methods to get a shoutout on Instagram. You can also take the paid approach to hire an influencer depending on your marketing plan. But, if you are trying to grow your Instagram account, you should make an attempt in getting a few shoutouts to promote your account.

Harshita Agrawal
Harshita Agrawal is the Founder at eSocMedia. She is a social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.
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