Do you wonder why many companies have Instagram accounts and also strive to get as many followers as possible? Well, the reasons have been outlined in this article. After going through it, you will be ready to build your Instagram follower base. This is why app development companies now integrate Instagram to their mobile apps. You need to talk to your app development company too. When Instagram is integrated to your mobile site or mobile app, it will be easier for you to build your Instagram follower base. So, without further ado, here are some of the reasons why you need a large number of Instagram followers for your business.
Instagram popularizes your business
If you open an Instagram account for your business, as your followers increase in number, so will your popularity grow. And the more popular you are, the more people are likely to purchase your products or services. As a matter of fact, your followers will develop a certain emotional attachment to your brand. That way, when they need any service or product that your brand offers, they are more likely to patronize you before thinking of any of your competitors.
People or businesses whose posts go viral are the ones that already have a large number of followers. So, with a huge follower base, more of your ads will go viral more often than not. Business is about popularity so you definitely need a large number of Instagram followers.
With a large number of Instagram followers, you will be able to get feedback easily on any of your products and services without conducting surveys. Besides, the general obsession with social media makes people respond better on social media and Instagram is one of the most popular social media platforms.
You can use it to get continuous feedback from your customers. When your app development company integrates Instagram to your website or mobile app, you will be notified of every post from your followers. That way, you will be able to respond to all of them quickly. In case of negative post or review, you will be able to address it as quickly as possible.
You need Instagram likes and followers for credibility. People generally trust the platform and any brand associated to it. Anybody that sees your large number of followers will see your brand as a credible brand especially when most of your posts earn a lot of likes. And he will love to try out your services or products.
You need an analytic tool that will analyze your followers’ respond to each of your posts on Instagram. Your app development company should be able to include the feature in your mobile app.
For side profits
When you have a lot of followers, anything you post reaches all your followers in a matter of minutes. For example, if you have about 20 million followers, when you post a video on your page, all the 20 million followers will get to see it. Many of them will eventually view the video with some of them even sharing it. So, advertisers usually hunt for individuals and brands with millions of social media followers for advertising contracts. If you have millions of Instagram followers some advertisers will pay you to advertise on your page. This gives you an opportunity to earn some money apart from selling your products or services.
For sales leads
According to a reliable report, more than 1/3 of Instagram users have used the app to purchase a product at least once. When you have a lot of followers, some of them will likely use the app to make purchases and they are likely to start with your brand if you offer what they intend to buy. In other words, Instagram followers and likes collectively help to generate a lot of leads that can be converted easily.
Here is the catch. There are at least 800 million monthly active users on Instagram and this means that 266,666,667 (1/3 of 800 million) of them are there to purchase a product. Having millions of Instagram followers will give you access to your share of the buyers.
Now that you have seen the importance of Instagram likes and followers to your business, you will begin to gather as many followers as possible. It may take you months or even years to acquire a tangible number of Instagram followers on your own so you can hire social media experts to work with your app development company on how to increase your number of followers on Instagram.
The biggest advantage of Instagram is that it gives you a chance to stay in constant communication with your followers. When your app development company incorporates Instagram into your mobile app, many of your followers will become users of your mobile app.
When you have a new product or a promotional offer, you already have waiting audience whom you can reach out to. In addition, whenever you are planning to launch a product, Instagram is a platform where you can get to know what your potential customers feel about the product. Most importantly, many of your competitors already have Instagram followers.
The best time to start building your own Instagram follower base is today. Having a large number of followers will not only popularize your brand, it will also make you an influencer. In other words, you will become a premium brand and people will buy your products just to show their class.