Instagram has become one of the mandatory platforms for governors’ communication along with Twitter.
HypeAuditor conducted a brief survey of American governors’ accounts to see who has the most followers, who has the most engaged followers, and which party has the most followers Republican or Democratic.
- All United States governors have an Instagram account.
- Democratic governors have 3.7 times more subscribers on Instagram than Republican governors. 24 Democratic governors have 1 577K followers and 26 Republican governors have 423K followers cumulatively.
- 42 from 50 accounts are verified by Instagram and have a verification mark.
- Only two governors’ accounts have less than 1000 followers; they are David Ige from Hawaii (@teamdavidige has 693 followers) and Kevin Stitt from Oklahoma (@stittforgovernor has 352 followers).
- The top account by the number of followers is the account of California Governor Gavin Newsom (@gavinnewsom has 617K followers). His account grew by 496.7K followers in the last year.
- 10 governors wear masks on their user pics.
- 11 governors didn’t have posts for over than 30 days.
- Governor of New Jersey Phil Murphy (@govmurphy) has the highest post frequency among all governors on average he makes 37.3 posts per week.
In the second place is Mike Parson from Missouri (@govparsonmo)with 13.65 average posts per week and on the third is Mike DeWine from Ohio (@govmikedewine ) with 11.41 posts.
- On average governor accounts make 4.5 posts per week.
- The highest Engagement Rate has Andrew Cuomo Governor of New York (@andrewcuomo) on average 13.39% of his followers engage with his posts. Average ER for governor accounts is 5.5%
- 2 governors have disabled comments on their posts: governor of Alabama Kay Ivey (@governorkayivey) and governor of Aidaho Brad Little (@governorbradlittle)
The list of USA governors Instagram accounts
Top 10 USA governors by number of followers
1. Gavin Newsom
2. Andrew Cuomo
State: New York
3. Phil Murphy
State: New Jersey
4. Gretchen Whitmer
5. Jay Inslee
6. Tom Wolf
7. Jared Polis
8. Mike DeWine
9. Ron DeSantis
10. Kristi Noem
State: South Dakota