United States governors on Instagram

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

Instagram has become one of the mandatory platforms for governors’ communication along with Twitter.

HypeAuditor conducted a brief survey of American governors’ accounts to see who has the most followers, who has the most engaged followers, and which party has the most followers Republican or Democratic.

Key Findings:

  • All United States governors have an Instagram account.
  • Democratic governors have 3.7 times more subscribers on Instagram than Republican governors. 24 Democratic governors have 1 577K followers and 26 Republican governors have 423K followers cumulatively.
  • 42 from 50 accounts are verified by Instagram and have a verification mark.
  • Only two governors’ accounts have less than 1000 followers; they are David Ige from Hawaii (@teamdavidige has 693 followers) and Kevin Stitt from Oklahoma (@stittforgovernor has 352 followers).
  • The top account by the number of followers is the account of California Governor Gavin Newsom (@gavinnewsom has 617K followers). His account grew by 496.7K followers in the last year.
  • 10 governors wear masks on their user pics.
  • 11 governors didn’t have posts for over than 30 days.
  • Governor of New Jersey Phil Murphy (@govmurphy) has the highest post frequency among all governors on average he makes 37.3 posts per week.
    In the second place is Mike Parson from Missouri (@govparsonmo)with 13.65 average posts per week and on the third is Mike DeWine from Ohio (@govmikedewine ) with 11.41 posts.
  • On average governor accounts make 4.5 posts per week.
  • The highest Engagement Rate has Andrew Cuomo Governor of New York (@andrewcuomo) on average 13.39% of his followers engage with his posts. Average ER for governor accounts is 5.5%
  • 2 governors have disabled comments on their posts: governor of Alabama Kay Ivey (@governorkayivey) and governor of Aidaho Brad Little (@governorbradlittle)

The list of USA governors Instagram accounts

Top 10 USA governors by number of followers

1. Gavin Newsom
State: California
Democratic

View this post on Instagram

And we’re back.

A post shared by Gavin Newsom (@gavinnewsom) on

2. Andrew Cuomo
State: New York
Democratic

3. Phil Murphy
State: New Jersey
Democratic

4. Gretchen Whitmer
State: Michigan
Democratic

5. Jay Inslee
State: Washington
Democratic

View this post on Instagram

More details in my stories.

A post shared by Governor Jay Inslee (@govinslee) on

6. Tom Wolf
State: Pennsylvania
Democratic

7. Jared Polis
State: Colorado
Democratic

View this post on Instagram

.

A post shared by Jared Polis (@jaredpolis) on

8. Mike DeWine
State: Ohio
Republican

9. Ron DeSantis
State: Florida
Republican

View this post on Instagram

Proud to serve the State of Florida!

A post shared by Ron DeSantis (@rondesantisfl) on

10. Kristi Noem
State: South Dakota
Republican