Instagram's Top 25 World Leaders

Instagram has become one of the mandatory platforms for political communication. 164 world leaders from different countries have official verified accounts, which are maintained by their press service.

Instagram is an effective and cost-free tool for communicating with citizens and potential voters. This tool becomes especially valuable because with the help of Instagram politicians can communicate with the younger generation, the so-called Generation Z, who take less trust in traditional media such as TV and newspapers.

It became interesting for us to compile a rating of leaders by the number of followers on Instagram and find out who is now the most popular world leader on Instagram.

To do this, we found all verified accounts of the leaders of 245 countries; in total, 164 leaders globally have verified Instagram accounts. Then we collected data on the number of followers of these accounts and added additional information that may be of interest, for example Engagement Rate, Average number of likes and Comments, % of female and male audience, number of mentions.

Key Findings

  • The most popular world leader on Instagram is Narendra Modi, his account @Narendramodi has 55.1 Million followers.
    Second place goes to Indonesian president Joko Vidodo with 39.1 Million followers. Brazilian president Jair Bolsonaro is in third place with 18.3 Million followers.

  • On average 30% of the top 25 leaders audience are representatives of the Generation Z, which is a good indicator of how politicians can communicate through social media with young people.

  • The only leader from the list who has closed comments is Ilham Aliyev the President of Azerbaijan. It’s worth noting that his account presidentaz makes the most average posts per week – 84 posts.

  • The fastest growing leader Instagram account belongs to the President of the USA Joe Biden. His account @joebiden has a yearly growth rate of 829% and takes 4th place in the list with 18.1 Million followers.

The data in the table is current as of May 2021. To open the leader’s Instagram account, click on his name.

CountryPositionNameFollowers (M)Average posts per weekERAvg LikesAvg CommentsFemaleMaleZoomersYearly GrowthMentions total in last 90 days
1IndiaPrime MinisterNarendra Modi54.9M3.651.7918000001330030705136.59226
2IndoneziaPresidentJoko Vidodo38.9M120.55309200230057434924.46494
3BrazilPresidentJair Bolsonaro18.3M210.79171200440043571610.810450
4USAPresidentJoe Biden18.1M0.884.355272002050056443582916669
5USAPrime MinisterKamala Harris16.9M0.880.06110000010600564417724.317471
6TurkeyPresidentRecep Tayyip Erdoğan9.4M70.9186100130031693022.76438
7UkrainePresidentVolodymyr Zelensky9.2M4.22.482336007100604038−2.4696
8United Arav EmiratesPrime MinisterMohammed bin Rashid Al Maktoum5.6M3.820.7533500110024762410.42848
9VenezuelaPresidentJuan Guaidó4.4M60.0089001100396127−43255
10CanadaPrime MinisterJustin Trudeau3.9M2.711.736770023004456267.4392
11UzbekistanPresidentShavkat Mirziyoyev3.4M8.40.491390013325753926.5172
12SalvadorPresidentNayib Bukele 3M2.12.3570900120061393547.4483
13ArgentinaPresidentAlberto Fernández2.6M4.421.5540100220052482710.42739
14FrancePresidentEmmanuel Macron2.3M4.941.2330700100057434326.11647
15EgyptPresidentAbdelfattah Elsisi23002.40.012610081527732933.543
16IranPresidentHassan Rouhani2.2M0.213.827910016200178329−0.6420
17New ZealandPrime MinisterJacinda Ardern1.7M9.332.723190029650502865.6373
18GermanyFederal ChancellorAngela Merkel1.7M9.332.284300170047532531.6575
19GhanaPresidentNana Akufo-Addo1.4M1.620.011920030542584157.6348
20United KingdomPrime MinisterBoris Johnson1.3M43.9463300140049513239.21168

1. Narendra Modi

The first place in the rating is occupied by the account of Naredra Modi the Prime Minister of India.

Account @Narendramodi has 55.1 Million followers, which makes it the most popular Instagram account of the political leader in the World.

Narendra Damodardas Modi is an Indian politician serving as the 14th and current Prime Minister of India since 2014. He was the Chief Minister of Gujarat from 2001 to 2014 and is the Member of Parliament for Varanasi. Modi is a member of the Bharatiya Janata Party and its National Democratic Alliance.Narendra Damodardas Modi Instagram Account PostSource: Instagram

Number of posts: 448
Average posts per week: 3.65
Engagement rate: 1.79%
Reactions: on average each post gets 1.8M likes and 13 300 comments.

Narendra Damodardas Modi Account Analysis
Source: HypeAuditor

77% (42M) of Narendra’s account followers are from India.  There were 161M Instagram users in India in April 2021, so 26% of Indian Instagram users follow Narendra Modi.

The majority of followers are male between 18 and 34 years old – 54%.
51% of followers belong to Generation Z.

Source: HypeAuditor

Account @Narendramodi has grown by 14.4 million followers for last year which is an excellent growth rate.
For the last 90 days account was mentioned 9226 times by instagram influencers.

2. Joko Vidodo

Joko Vidodo Instagram Account Post

Second place goes to Indonesian president Joko Vidodo
His account @jokowi has 39.1 million followers.
Joko Widodo, also known as Jokowi, is an Indonesian politician and businessman who is the 7th and current president of Indonesia.

Source: Instagram

Number of posts: 2533
Average posts per week: 12
Engagement rate: 0.55%
Reactions: on average each post gets 390K likes and 2 300 comments.

Joko Vidodo Account AnalysisSource: HypeAuditor

77% (27M) of Joko Widodo’s account followers are from Indonesia. 
There were 87.8M Instagram users in Indonesia in April 2021, so 31% of Indonesian Instagram users follow Joko Vidodo.

The majority of followers are female between 18 and 34 years old (41%)
49% of followers belong to Generation Z.

Narendra Damodardas Modi Follower GrowthSource: HypeAuditor

Account @jokowi has grown by 7.5 million followers for last year which is an excellent growth rate.
For the last 90 days Jokowi’s account  was mentioned 9226 times by instagram influencers.

3. Jair Bolsonaro

Brazilian president Jair Bolsonaro is in third place with 18.3 Million followers.

Jair Messias Bolsonaro is a Brazilian politician and retired military officer who is the 38th president of Brazil. Elected in 2018 as a member of the conservative Social Liberal Party before cutting ties with them, he has been in office since 1 January 2019.

Jair Bolsonaro Instagram Account PostSource: Instagram

Number of posts: 4764
Average posts per week: 21
Engagement rate: 0.79%
Reactions: On average each post gets  171K likes and 4400 comments.

Jair Bolsonaro Account AnalysisSource: HypeAuditor

76% (13.9M) of Jair Bolsonaro’s account followers are from Brazil. 
There were 101.8M Instagram users in Brazil in April 2021, so 13% of Brazilian Instagram users follow Jair Bolsonaro’s account.

The majority of followers are male between 25 and 44 years old (38%)
15.86% of followers belong to Generation Z.

Jair Bolsonaro Follower GrowthSource: HypeAuditor

His account has grown by 1.7 million followers for last year which is an average growth rate.
In the last 90 days @jairmessiasbolsonaro was mentioned 11 216 times.

About HypeAuditor

This report was made by HypeAuditor

HypeAuditor is an AI-powered Instagram, TikTok and Youtube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for the Instagram analytics by providing the most accurate data.

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Author
Nick is a marketing and research specialist at HypeAuditor, with a passion for exploring social media trends and uncovering insights to help businesses make informed decisions, recognized by leading publications and events for his expertise in influencer marketing and dedicated to driving innovation in the dynamic world of social media.
Topics:Types of Influencers
May 6, 2021
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Author
Nick is a marketing and research specialist at HypeAuditor, with a passion for exploring social media trends and uncovering insights to help businesses make informed decisions, recognized by leading publications and events for his expertise in influencer marketing and dedicated to driving innovation in the dynamic world of social media.
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