The HypeAuditor Blog

These 20 influencer tools are built for small businesses that need to stretch their time, budget, and energy. Pick a platform that actually works for your size!

Running social media properly takes time. Every channel needs content, replies, monitoring, and planning. This is where automation becomes useful. Social media automation tools reduce the amount of time you spend on basic tasks.

Creating an influencer marketing campaign involves a lot of back-and-forth conversations with influencers and updates on your part. Your best shot is to follow up on each step of your influencer outreach, negotiation, and content approval processes to avoid getting lost in the abundance of messages and spreadsheets. With the right influencer relationship management tool, this can be executed without hassle.

Understand how your brand is seen and pick the right influencers. These 25 sentiment analysis tools show you how audiences feel.

Check out these tools to check Instagram engagement that help you spot real audience interaction, avoid fake metrics, and pick influencers who show results.

See how On Running gained nearly 1M followers by posting steady, running-focused content. Based on HypeAuditor’s 2025 report.