The State of TikTok in the USA 2020

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos.

TikTok became available in the USA after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app, the first Chinese app to achieve this.
In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
It was also the most-downloaded app on the App Store in 2018 and 2019.

HypeAuditor conducted a brief research to find out how the TikTok influencer ecosystem looks like in the USA.

For that research, we have analyzed 3.1 Million TikTok influencers (TikTok accounts those have over 1000 followers) from around the world and 393K influencers from the USA.

Key Findings

  • USA is on the first place by the number of TikTok influencers (accounts with over 1000 subscribers). 12.71% of TikTok influencers are from the USA.
  • 6.31% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.
  • On average American TikTok influencers have 244 videos uploaded into their feed.
  • In the USA 12.4% of accounts have over 500 media entries.
  • Core TikTok audience in the United States are female between 13 and 24 years old (49.16%).
  • Engagement Rate of American TikTok influencers is 13% higher than average worldwide Engagement rate

Distribution of TikTok influencers by Countries

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USA is on the first place by the number of TikTok influencers globally (accounts with over 1000 subscribers). 12.71% of TikTok influencers are from the United States.

Distribution of TikTok influencers by number of followers in the United States

The majority of American TikTok influencers have between 1K and 5K followers. Only 6.31% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.

TikTok content in the United States

For many TikTok influencers TikTok can be not just a hobby but a potential source of income.

On average American TikTok influencers have 244 videos uploaded into their feed. It is 6% less compared to global average uploaded number of videos, which is 260.

In the USA only 12.4% of influencers accounts have over 500 media entries. For example in India 39.4% of accounts had over 500 media entries. 

Audience of TikTok Influencers in the USA

Core TikTok audience in the USA are female between 13 and 24 years old (49.16%).

There is also a large number of users between 13 and 17 years old (33.47%).

Engagement Rate of TikTok Influencers in the USA

Average Engagement Rate Worldwide is 15.86% and Average Engagement Rate in the USA is 17.99%.

Engagement Rate is Likes + Comments + Shares divided by Views number.

Engagement Rate or ER is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.

It is also worth noting that the average engagement of American influencers is 13% higher than the worldwide average . TikTok users in the United States are more engaged in influencers’ content.

Top 10 TikTok influencers in the USA

1. @charlidamelio
Number of followers: 88M
Number of likes: 6.7B
ER: 16.6%

2. @addisonre
Number of followers: 61.3M
Number of likes: 3.8B
ER: 12%

@addisonre

@faikhadra @luka.sabbat @deejeannine

♬ Hood Rat Shit – Megan Thee Stallion

3. @zachking
Number of followers: 49.7M
Number of likes: 574M
ER: 22.6%

4. @lorengray
Number of followers: 47.5M
Number of likes: 2.6B
ER: 18.5%

@lorengray

you take your new girlfriend and realize that she’s not just your girlfriend , she’s everyone’s girlfriend .

♬ original sound – ZOZO

5. @spencerx
Number of followers: 44.4M
Number of likes: 1.1B
ER: 14.5%

@spencerx

Triple hot sauce beatbox 🗣🔥🌶🥵

♬ original sound – Spencer X

6. @justmaiko
Number of followers: 39.6M
Number of likes: 1.1B
ER: 18.6%

7. @dixiedamelio
Number of followers: 38.4M
Number of likes: 1.2B
ER: 21.1%

@dixiedamelio

BE HAPPY REMIX OUT NOW! link in bio!!!! 🖤☁️🖤☁️

♬ original sound – Dixie D’Amelio

8. @willsmith
Number of followers: 36.8M
Number of likes: 181.3M
ER: 22.5%

@willsmith

Wake me up when September ends. 🧑‍🎤: @iamjesserichards

♬ Cabin Fever – Jaden

9. @babyariel
Number of followers: 34.7M
Number of likes: 1.9B
ER: 20.5%

@babyariel

jacob always plays guitar while i do my makeup and its my favorite thing ever

♬ original sound – BabyAriel

10. @brentrivera
Number of followers: 33.7M
Number of likes: 1B
ER: 20.9%

@brentrivera

Comment your favorite show❤️ @sofiedossi

♬ Stunnin’ (feat. Harm Franklin) – Curtis Waters

About HypeAuditor

This report was made by HypeAuditor

HypeAuditor is an AI-powered Instagram, TikTok and Youtube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for the Instagram analytics by providing the most accurate data.

HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.