The HypeAuditor Blog

Influencer marketing is something we all know at least a little bit about. Much like anything else, you’ve got to have a plan and a tried-and-true method – and that’s where HypeAuditor’s influencer marketing workflow comes in. 

As we are approaching 2025, it's time for marketers to reflect on their past results, plot their new strategies, and set the wheels in motion with renewed energy. It has been proven time and again that nothing is constant in the world of business and marketing.

Read this article to excel at Instagram branded content ads: how to choose creators, create an effective paid partnership publication, and more.

NIL athletes are changing the game for influencer marketing, presenting new opportunities for brands. See why it's booming and which athletes are rising up.

Get into the details of HypeAuditor's overhauled dashboard and how all the new changes we implemented can boost your influencer marketing productivity.

Explore the latest generation of influencers, why they're succeeding, and the ethical implications brands should keep in mind before considering them

As content creators' influence grows so can the potential risk of them getting involved in a scandalous act, like posting a piece of content that has a catastrophic effect on your brand’s reputation. Therefore, businesses must diligently analyze creators' content along with their audience, brand alignment, and crucial performance metrics.

Explore the biggest trends to watch as AI makes waves in the influencer marketing industry, covering influencer discovery, outreach, analysis, and more.

As the industry rapidly changes, check out the factors affecting influencer marketing most to ensure your strategy for 2024 and beyond is ahead of the curve.

Understand the phenomenon of influencer fatigue, what's causing it, and what you can do to make influencer marketing viable for your brand

HypeAuditor conducted a survey for their "Influencers and AI" report, gathering insights from 620 Instagram influencers on their views regarding AI tools for content creation, digital clones, and AI-generated content. The survey took place between August 1 and August 30, 2024, and was distributed electronically using the contact information from the HypeAuditor database.

Learn how generative AI is reshaping influencer marketing by solving challenges like authenticity and engagement while improving content and campaigns.

Digital marketing has reached a stage where professionals have to process a huge amount of data daily. This is impossible without artificial intelligence. Every tool on the market uses machine learning, algorithms, and other technological achievements to some extent. HypeAuditor is no exception.

In this article, we will explore the major types of sentiment analysis, how artificial intelligence can enhance evaluation, and what areas of sentiment analysis can present some challenges that AI can't fully solve.

AI influencers are a new trend, and they come with their own benefits and challenges. Learn all about them and how they fit into your marketing plans.

HypeAuditor, a leading end-to-end platform, offers its own in-depth reports that help analyze creator data quickly and effectively. This article will now discuss the five most important influencer metrics and their role in influencer analytics.