The HypeAuditor Blog

The latest data and trends from HypeAuditor's State of Influencer Marketing 2025 are here to help inform your strategy and keep you ahead of the curve.

Find out how to measure influencer marketing success using 13 metrics including formulas and detailed explanations for each.

Instagram engagement rate helps you measure how frequently your audience engages with your content. Find out how to calculate it and what is considered a good engagement rate on Instagram.

Get expert tips on how to achieve 4x ER with influencers, benchmarks, and a free engagement rate calculator to optimize your campaigns.

You may employ hundreds of apps to enhance your marketing plan, but we will highlight the top 13 rare Instagram tools. These tools can help you maximize audience engagement, from developing inspiring content to gleaning actionable information from analytics, and everything on this list is free.

Wondering if timing matters on Instagram? It does! Learn how to use Instagram insights to find the best times to post, boost engagement, and get your content seen in 2025.

Trying to manage your Instagram without the right tools can quickly become overwhelming. But don’t worry, we’ve got you covered with 10 free tools that’ll make growing your Instagram and creating awesome content in 2025 a whole lot easier.

Want to know how well your Instagram content is performing? In this guide, we'll walk you through a simple way to calculate your engagement rate, plus a free tool to help you out.

Choosing the right influencer type is important for your campaign. In this guide, we’ll break down what each type offers and the challenges that come with them.

Managing influencer campaigns by hand is getting harder, but AI is here to make it smarter, faster, and way less stressful. Here’s a look at the best AI-powered influencer marketing tools that can help you work smarter, not harder.

Finding the right B2B influencers isn’t just about popularity. It’s about trust, expertise, and real industry impact. Here’s a look at the best influencer marketing platforms built to help brands connect with decision-makers, not just followers.

Explore 5 methods you can use to keep track of your brand’s followers on Instagram, as well as tips and tricks on how to boost your follow count.

Ready to start your YouTube journey? With YouTube Shorts and growing influencer collaborations, 2025 is the perfect time to create your channel and connect with a global audience.

Instagram has become one of the top platforms for influencers, with many seeing it as the best way to connect with brands. If you're an influencer looking to make the most of your Instagram, switching to a Creator Account can give you the tools you need to manage your profile and grow your presence.

Influencer marketing is a big deal today, but it’s not just about posting and getting paid. To protect both the brand and the influencer, a clear and well-drafted contract is crucial—and this guide will walk you through the key elements every influencer contract should include.

Lately, everyone’s talking about AI agents and agentic AI, but they’re not the same thing. Here’s why knowing the difference could actually make a big impact for your brand.

Talking about your brand is easy, but are you really listening to what people are saying back? Here’s how AI-powered social listening can help you stay ahead, protect your reputation, and connect with your audience in a smarter way.

You’re probably already using AI without even realizing it, but do you know which type actually fits your marketing needs? Before you dive deeper into influencer campaigns, here’s the real breakdown you’ll want to see.

AI-generated babies are now used in infant fashion marketing to showcase tiny outfits. But what does this mean for parents and brands? Here’s the full story.

Health & wellness influencers are changing how we stay fit, eat better, and care for our minds. Let's talk about the impact and how brands can work with them.