Not Just Analytics (formerly Ninjalitics) is on a mission to make social networks a better place by helping people stand out in the digital realm with a positive impact. They're all about providing tailored analytics solutions, with a focus on Instagram, enabling users to get the most out of data-driven insights and run their businesses effectively, backed by concrete data.
Ninjalitics declares to be simple enough for even the most tech-averse "boomers" to understand, while still being valuable and insightful enough for the data-savvy "nerds" out there, which means that they cater to a diverse audience.
Evolving from a simple Instagram analytics tool, Not Just Analytics now caters to influencers and brands looking to enhance their social media presence, track performance metrics, keep tabs on competitor and influencer insights, and optimize their influencer marketing campaigns like a boss. They also offer a free trial that allows users to test the tool before committing to one of their paid monthly subscriptions (which can be canceled anytime).
Why Explore Ninjalitics Alternatives?
Exploring alternatives to Ninjalitics may be a wise decision in certain situations. While the platform offers valuable Instagram analytics, there are several reasons why one might consider other options.
Firstly, the need for diverse social media platform coverage is a common driver. If your business requires analysis across multiple platforms like Facebook, Twitter, LinkedIn, and others, an alternative with broader integration capabilities could better serve your needs. Additionally, certain industries may have unique requirements or compliance standards that necessitate a more tailored analytics solution.
Secondly, larger teams or agencies often require advanced collaboration and management features, such as multi-user access, role-based permissions, and team reporting functionalities. In these cases, an alternative solution with more robust team management capabilities might be a better fit. Some businesses may also require advanced analytics capabilities, like predictive analytics, audience segmentation, or highly customizable reporting options, which could prompt the exploration of alternative tools.
Another consideration is the integration with existing tools in your tech stack. Seamless integration with other marketing, sales, or customer relationship management (CRM) tools you already use may be a priority, leading you to seek out alternatives that can seamlessly mesh with your current setup. Additionally, industry recognition, reputation, and pricing alignment with your budget and feature requirements could also influence the decision to explore other options.
Factors To Consider When Choosing Ninjalitics Alternatives
If you're on the lookout for a Ninjalitics alternative, here are a few key factors to keep in mind:
Feature Set: Make sure the alternative offers the features you need, like activity dashboards, campaign analytics, engagement tracking, influencer tracking, reporting/analytics, social media monitoring, and trend analysis.
Platform Integration: If you're looking to analyze more than just Instagram, consider a tool that integrates with other social media platforms you use.
Scalability: As your business grows, you'll want a tool that can grow with you, offering customizable plans or enterprise-level solutions.
Customer Support: When dealing with complex social media analytics tools, having a dedicated support team in your corner can be a game-changer.
By considering these factors carefully, you'll be able to find an alternative that's the perfect fit for your goals, budget, and business needs.
Top Alternatives to Ninjalitics
1. Hypeauditor
2. Analisa.io
3. Promoty
4. Modash
5. Captiv8
6. InsTrack
1. HypeAuditor
Best use case
HypeAuditor's best use case revolves around optimizing campaign ROI and steering clear of influencer fraud. Their fraud detection capabilities leverage advanced algorithms to identify fake engagement, bots, pods, and inflated metrics. This helps ensure you're partnering with authentic influencers who have really engaged audiences that can drive real value.
Beyond just detecting fraud, HypeAuditor's audience assessment tools allow deep analysis of an influencer's follower demographics, psychographics, and behavioral insights. Having this granular intelligence about who you're reaching makes it much easier to refine your targeting, messaging, and creativity for maximum resonance and impact.
While fraud prevention and audience analysis are clear strengths, HypeAuditor also positions itself as an end-to-end influencer marketing solution with now-table functionality across influencer discovery, campaign management, performance analytics, audience insights, and market intelligence. It's designed to be a centralized platform optimizing this entire process.
Availability of a free trial
HypeAuditor does offer a free trial to allow brands to test out the platform's core functionality. The free version gives you access to some basic influencer metrics and analysis reports but understandably has tight limits.
To really experience HypeAuditor's full power with influencer CRM, campaign execution, comprehensive analytics, and more, you'll need to upgrade to one of their paid subscription tiers. But the free trial is a great, low-risk way to get a feel for the UI and value proposition.
Starting price
When it comes to their paid plans, HypeAuditor has opted for a flexible model with tiers designed to accommodate businesses of all shapes and sizes. They have different pricing levels that increase access to things like more influencer profiles, higher data volumes, additional users/seats, and premium features.
This pricing approach allows smaller brands or individuals to get started while also giving larger enterprises and agencies a scalable solution they can grow into over time. The specific pricing details aren't publicly listed with different plan levels depending on the breadth of functionality.
Key features
In terms of core functionality, HypeAuditor comes packed with a robust influencer marketing feature set:
AI-powered influencer discovery with granular search filters
Comprehensive influencer profile analysis with authenticity scoring
Influencer outreach, recruitment, and relationship management
Campaign briefing, content approval, and collaboration tools
Performance tracking with customizable reporting
Audience demographic and psychographic analysis
It's effectively an end-to-end, full-funnel influencer marketing suite. The depth of features for things like influence prospecting, data-driven vetting, streamlined execution, and ROI measurement is remarkable.
Innovative technologies
Many of HypeAuditor's strengths stem from their investments in AI, machine learning, and data science. Their fraud detection models leverage advanced algorithms to identify fake accounts, inauthentic engagement, bots, pods, you name it. And their predictive scoring provides a data-driven assessment of audience quality metrics.
This type of applied AI tech gives HypeAuditor's customers a real competitive edge over brands still relying on manual vetting of influencer profiles and spreadsheet reporting. The AI handles the heavy lifting of influence analysis and predictive measurement in a scalable, automated way.
Scalability and growth support
HypeAuditor appears to have built its platform with enterprise-grade scalability and growth support in mind. As was mentioned, their pricing tiers can expand access to more data, influencers, users, etc. as brands' needs increase over time.
But the growth support goes beyond just pricing flexibility. The platform integrates with popular email solutions and ecommerce platforms like Magento and Shopify and even offers an API for custom reporting and analytics. There's Zapier integration as well to automate workflows and stitch together other tools.
This openness provides a path for brands to scale efficiently and customize their marketing tech stack without getting hamstrung by proprietary data silos.
Customization, flexibility, and integrations
Which brings us to the flexibility of HypeAuditor. Their integration capabilities do make it relatively easy to mold the platform to specific needs and processes versus having to comply with their rigid, cookie-cutter approach.
Sure, ecommerce hooks and popular email integrations are table stakes these days. However, providing an API for advanced analytics and the connection to Zapier for workflow automation hits high notes in terms of customization.
Educational resources and support
To their credit, HypeAuditor doesn't just concentrate on the software itself. They've also invested in building out a range of educational resources — whitepapers, platform courses, webinars, free analysis tools, a robust help center, and more.
For brands looking to truly maximize their investment and amplify their influencer sophistication, having access to these value-adds for implementation support and ongoing learning is a significant perk.
Ninjalitics vs HypeAuditor
When comparing Ninjalitics and HypeAuditor, both platforms help with influencer marketing, but they do it in different ways. Ninjalitics focuses on finding influencers, managing relationships, and tracking campaigns. HypeAuditor, on the other hand, uses AI to check if influencers are real, assess audience quality, and analyze the market. Ninjalitics is good for connecting with influencers and tracking performance, while HypeAuditor is known for verifying influencers, checking audience quality, and providing detailed analytics. The choice between the two depends on what you need for your influencer marketing campaigns.
The bottom line
When you stack it all up, HypeAuditor certainly presents a compelling solution for brands seeking to elevate their influencer marketing game with data-driven sophistication. The features hit both strategic and execution needs, giving customers the potential to optimize from prospecting through measurement.
Perhaps more importantly, HypeAuditor's tech for detecting influencer inauthenticity and predicting audience quality provides a rare advantage in this space rife with fake accounts and inflated numbers. Their applied intelligence assets and audience insights can help brands cut through the noise and allocate their investment in ways that measurably move the needle.
The depth of offering combined with scalability, customization abilities, and sustained educational resources clearly illustrate HypeAuditor's valuable potential to influencer marketers. They're well worth a hard look for any business serious about optimizing their investments in this channel.
2. Analisa.io
Best use case
Analisa.io is an AI-powered social analytics tool that provides TikTok and Instagram insights. They aim to empower users with data-driven insights to optimize influencer marketing campaigns, aiding them in growth. The platform is best suited for small-to-medium businesses, marketers, agencies, and influencers looking to gain in-depth insights into their Instagram and TikTok profiles or campaigns.
Availability of a free trial
Analisa.io offers a free version that allows users to enter any Instagram or TikTok profile or hashtag to get basic social media analytics instantly.
Starting price
The Analisa.io pricing plans start at $0 for the free Basic Plan. The paid plans are:
Premium Plan: $69/month ($59.35/month annually)
Plus Plan: $149/month ($109.55/month annually)
Pro Plan: $239/month ($199.35/month annually)
Key features
Their platform features a range of influencer marketing solutions such as:
Campaign reporting
Follower audience demographics (age, gender, country)
Follower authenticity audits
Content analysis
PDF or CSV exports
Innovative technologies
Analisa.io uses proprietary technology algorithms to provide actionable Instagram and TikTok analytics, independent of social media API changes.
Scalability and growth support
Analisa.io supports scalability from small businesses to intermediate levels, with custom plans available for specific needs.
Customization, flexibility, and integrations
Analisa.io mentions upcoming API integrations, but details are not currently available.
Educational resources and support
Analisa.io does not currently offer a FAQ, guides, or a blog on its website.
Ninjalitics vs Analisa.io
Ninjalitics and Analisa.io both provide analytics for influencer marketing but differ in their focus. Ninjalitics is a comprehensive platform for finding, managing, and tracking influencer campaigns, while Analisa.io specializes in delivering in-depth Instagram and TikTok analytics, including features like campaign reporting, follower demographics, and authenticity audits. The choice depends on whether you need a full-service influencer marketing solution or a tool focused on social media analytics and insights.
The bottom line
Analisa.io is a comprehensive Instagram and TikTok analytics tool that offers a free version and flexible paid plans to meet the needs of businesses and influencers of various sizes. Its key strengths are the range of analytics features and the use of proprietary technology to provide insights independent of social media API changes.
3. Promoty
Best use case
Promoty's mission is to empower brands and agencies by providing an influencer marketing platform that simplifies the process of finding the right influencers and managing influencer marketing campaigns efficiently.
Their platform is ideal for larger brands and agencies looking to manage influencer marketing campaigns, collaborate with influencers, monitor branded content, and communicate effectively with influencers through the platform. Its comprehensive features and scalable solutions make it a great fit for enterprises and growing businesses.
Availability of a free trial
Promoty offers a free trial, allowing users to test out the platform and its features before committing to a paid subscription.
Starting price
Promoty's pricing starts at $132 per month if billed annually, or $145 per month if billed monthly for the Basic plan. The Professional, Expert, and Enterprise plans are priced at $179, $272, and $687 per month respectively when billed annually, with increased costs if opting for the monthly subscription.
Key features
Their key feature set includes global influencer search, influencer analytics, Lookalike search, CRM for managing influencers, branded content monitoring, in-app chat with influencers, content tracking, API, and white-label solutions.
Innovative technologies
Promoty's platform offers streamlined all-in-one app functionality and real-time campaign insights, providing users with a comprehensive and efficient influencer marketing solution.
Scalability and growth support
Promoty's platform is designed to support scalability and growth, offering customizable packages that cater to the varying needs of brands and agencies as they expand their influencer marketing efforts.
Customization, flexibility, and integrations
Promoty provides customization options through its custom packages, offering additional influencer slots, custom payouts, dedicated Account Manager support, white-label solutions, and API access for enterprise subscribers.
Educational resources and support
Promoty offers a range of educational resources and support, including a dedicated contact and demo booking page, an FAQ section, an influencer marketing blog, and numerous guides.
Ninjalitics vs Promoty
While Ninjalitics is a comprehensive solution that provides a wide range of features, Promoty is primarily focused on providing an efficient and streamlined influencer management solution for larger brands and agencies, with strengths in facilitating collaboration, scalability, and customization.
The bottom line
Promoty is a comprehensive influencer marketing platform that caters to the needs of larger brands and agencies, providing a streamlined solution for managing influencer collaborations, branded content, and communication. Its scalable offerings, innovative technologies, and educational resources make it a strong contender in the influencer marketing space.
4. Modash
Best use case
Instead of a generic approach, Modash is a game-changer for brands and agencies needing to find ideal influencers. Meticulously dissect influencer performance across leading social media platforms like Instagram, YouTube, and TikTok with Modash's powerful analytics. Dive deep into their colossal database to unearth hidden gems in the influencer world, and evaluate their audience quality and engagement metrics. With Modash, you can ensure you connect with the most impactful creators who can truly resonate with your target market.
Availability of a free trial
Modash offers a generous 14-day free trial. This allows you to take the platform for a spin and assess its capabilities before committing to a subscription.
Starting price
Modash caters to businesses of all sizes with a flexible pricing structure – Their plans start at a budget-friendly $99/month when billed annually, or $120/month billed monthly. This ensures accessibility and scalability for organizations of all shapes and sizes.
Key features
Modash boasts a staggering database of over 250 million influencer profiles, empowering you to conduct comprehensive searches and in-depth analyses. Refine your search with advanced filtering options, allowing you to pinpoint the perfect influencers based on varying criteria including engagement rates, audience demographics, and content style. Additionally, Modash offers ecommerce integrations.
Innovative technologies
Modash leverages cutting-edge analytics to provide unparalleled insights into influencer performance and audience demographics. This equips you with the knowledge and tools necessary to craft winning campaigns that resonate with your target audience and deliver measurable results.
Scalability and growth support
Modash is built to evolve alongside your marketing needs. Its vast database and powerful search functionalities ensure you can efficiently scale your influencer marketing efforts as your requirements change. This makes it a future-proof solution that can grow in tandem with your brand.
Customization, flexibility, and integrations
Modash integrates seamlessly with Shopify, allowing you to effortlessly monitor coupon code usage, sales, and revenue. The platform automatically tracks influencer content and delivers real-time performance metrics for your campaigns. Furthermore, Modash's API provides you with invaluable insights to fuel your marketing strategies and make data-driven decisions.
Educational resources and support
The platform features a comprehensive library of educational resources and support to ensure you maximize the platform's potential. Their blog delves into a wide range of topics, from influencer discovery to tracking & analytics, workflows, reports, and platform functionalities. This empowers you with the knowledge to optimize your influencer marketing efforts and achieve peak performance. Additionally, the Modash Influencer Marketing Academy provides step-by-step guidance, while the "Return on Influence" newsletter shares real-world influencer marketing experiences from marketers.
Ninjalitics vs Modash
Modash emphasizes an intuitive interface, robust influencer validation tools, and an expansive database enabling precise influencer discovery and in-depth performance analytics. Modash's comprehensive platform caters to larger enterprises, whereas Ninjalitics may be better suited for smaller businesses.
The bottom line
Modash stands out from the crowd with its vast influencer database and advanced search filters, enabling brands to pinpoint the most relevant influencers for their campaigns with unparalleled precision. It offers a powerful solution for brands seeking deep influencer analytics and discovery tools, empowering them to make data-driven decisions and execute impactful influencer marketing strategies that drive tangible results.
5. Captiv8
Best use case
Captiv8 is a strategic solution designed for established brands and agencies seeking to unlock the full potential of influencer marketing through an AI-powered platform. Its standout strength lies in its social listening capabilities, empowering users to conduct deep dives into audience analysis across accounts, hashtags, and locations.
Availability of a free trial
There is no mention of a free trial option for Captiv8.
Starting price
Specific pricing details for Captiv8 are not publicly available. To obtain a personalized quote tailored to their needs, prospective users can contact Captiv8 directly.
Key features
Social Listening
Discovery Database
Search by Audience Characteristics
Content and Communication Workflow
Analytics
Innovative technologies
Captiv8's AI-driven approach to influencer discovery and robust social listening capabilities set it apart from the competition. Its ability to meticulously parse through vast amounts of data to uncover actionable insights helps brands and agencies refine their influencer strategies with unparalleled precision.
Scalability and growth support
Designed to scale seamlessly with the needs of large organizations, Captiv8 offers a diverse array of tools for managing and optimizing large-scale influencer campaigns. Its advanced analytics and customizable campaign features empower growth by ensuring marketing efforts are data-driven and executed with maximum efficiency.
Customization, flexibility, and integrations
Captiv8's platform allows brands to build custom metrics and dashboards, granting a remarkable degree of customization. In addition to integrations with platforms like Shopify, WooCommerce, and Refersion, Captiv8 also provides a Storefronts function, enabling shoppers to make purchases directly through influencers' social media content.
Educational resources and support
Captiv8 equips both creators and brands with an array of valuable resources, including informative blog articles, insightful reports, and engaging webinars, all designed to elevate their influencer marketing expertise. Additionally, the platform's dedicated Newsroom keeps users informed about the latest industry trends and Captiv8 updates.
Ninjalitics vs Captiv8
While both Ninjalitics and Captiv8 are influential marketing platforms, they offer distinct value propositions. Captiv8 stands out for its advanced social listening capabilities that provide deep market insights, positioning it as an attractive choice for large enterprises and agencies prioritizing data-driven influencer strategies.
The bottom line
Captiv8 stands out as a sophisticated influencer marketing platform catering to established brands and agencies. Its unwavering focus on AI-powered discovery, in-depth social listening, and comprehensive analytics empowers users to conduct impactful large-scale influencer campaigns. By prioritizing deep campaign insights and fostering efficient campaign management, Captiv8 positions itself as a valuable asset for maximizing influencer marketing ROI.
6. Instrack.app
Best use case
InsTrack is designed for small businesses, influencers, celebrities, solopreneurs, marketers, and serious Instagrammers who want to grow their presence and understand their Instagram performance. It provides powerful analytics and deep insights to help users optimize their Instagram strategy and grow their following.
Availability of a free trial
InsTrack offers a 14-day free trial of its premium features, with no credit card details required. After the trial period, users can continue using the free version with limited features or upgrade to a paid plan.
Starting price
The free version of InsTrack is available at $0/month, with limits on features and the number of tracked accounts (2). The premium version has a dynamic pricing model, where users pay $1 per account tracked. For example, if you choose to track 50 accounts, your monthly price would be $50.
Key features
Daily audits
Goals tracking
Media analysis
Competitor tracking
Influencer search and analysis
Hashtag tracking
PDF reports and CSV exports of historical data
API access for plans with 100+ tracked accounts
Account comparison
Innovative technologies
InsTrack's key innovative feature is its dynamic pricing system, which allows users to only pay for the number of accounts they want to track, in increments of $1. This makes the platform highly scalable and flexible, catering to the needs of growing businesses.
Scalability and growth support
InsTrack is well-suited for growing business needs, with its sliding pricing system that scales based on the number of accounts tracked. The platform also offers unlimited historical data for paid accounts, ensuring that users can access and analyze their data as their business grows.
Customization, flexibility, and integrations
InsTrack offers API access for users tracking 100 or more accounts (i.e., $100 and above), allowing for greater customization and integration with other tools and platforms.
Educational resources and support
A comprehensive FAQ section is available as well as a dedicated contact feature that redirects users to compose an email from their account. Unlimited support is available for premium account holders.
Ninjalitics vs InsTrack
While both InsTrack and Ninjalitics offer Instagram analytics and insights, InsTrack's unique value proposition is its dynamic pricing model and focus on providing powerful analytics for small businesses, influencers, and serious Instagrammers. Ninjalitics may offer a more comprehensive feature set, but InsTrack's scalable and flexible pricing structure makes it a compelling option for users wanting just enough for their needs.
The bottom line
InsTrack is a powerful Instagram analytics platform that provides deep insights and actionable data to help users grow their presence on the platform. Its dynamic pricing model, innovative technologies, and focus on scalability and customization make it a great choice for small businesses, influencers, and serious content creators looking to take their Instagram strategy to the next level.
