Instagram Engagement Rate Benchmark: 2018 vs 2019

Instagram Engagement Rate Benchmark: 2018 vs 2019

In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. 

The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER. The most active audience have influencers with less than 5K followers.

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Instagram Engagement Rate in 2018 vs 2019

If we compare Instagram Engagement Rate in 2018 and 2019, we will see that it has grown.

For all groups of influencers ER has increased on 22-25%, except influencers who have between 5K and 20K followers, their ER increased only on 6%.

Instagram Engagement Rate in 2018 vs 2019

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Author
Anna Komok is the Chief Marketing Officer, overseeing marketing and PR at HypeAuditor. She has 15 years of experience in digital marketing, 8+ of them devoted to influencer marketing. Anna is a member of the Academy of Interactive & Visual Arts (AIVA) and regularly judges international influencer marketing and social media awards. Her insights appear on IAB UK, Mention.com, Women Love Tech and Business.com, and she contributes to research published by the American Influencer Council. In her day-to-day role, Anna defines overarching marketing strategy, steers performance-driven initiatives, and builds rigorous metrics and analytics frameworks that raise accountability and transparency across the influencer-marketing space.
Topics:Benchmarking
April 11, 2019
Author
Anna Komok is the Chief Marketing Officer, overseeing marketing and PR at HypeAuditor. She has 15 years of experience in digital marketing, 8+ of them devoted to influencer marketing. Anna is a member of the Academy of Interactive & Visual Arts (AIVA) and regularly judges international influencer marketing and social media awards. Her insights appear on IAB UK, Mention.com, Women Love Tech and Business.com, and she contributes to research published by the American Influencer Council. In her day-to-day role, Anna defines overarching marketing strategy, steers performance-driven initiatives, and builds rigorous metrics and analytics frameworks that raise accountability and transparency across the influencer-marketing space.
Find your perfect influencers, fast
Explore HypeAuditor’s 207M+ creator database, vet them for authenticity, and get them onboard to make every campaign count with insights trusted by 8,000+ brands
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