The HypeAuditor Blog

There’s no doubt that influencers play a key role in connecting brands with customers. They influence millions of people to buy products based on their recommendations. It’s no wonder that small and large companies alike are trying their luck with influencer marketing. By working with the right influencers, businesses can build credibility, increase brand recognition, and reach new audiences.

Few things slow down an influencer campaign like payment problems. That's why we’ve put together a list of platforms that simplify payments, support multiple currencies, and work for different campaign sizes.

It’s tough to track progress, compare performance, and figure out which influencers are truly driving results. The best influencer campaign tracking tools eliminate these challenges by providing a central hub where you can monitor campaign performance across different platforms in real time.

There are tools to find influencers based on relevant criteria, but choosing which one can be overwhelming. To help you sort through the options, we’ve compiled a list of 30 tools to find influencers that can save you from the tiring process of doing it all manually.

In the past, it was enough to measure likes and views to determine a campaign's result. Today, brands need to dig deeper in order to get more insights and understand the real impact of their campaigns. In this article, we cover everything you need to know about collaborating with AI in tracking campaigns, including best practices and common pitfalls to avoid.

Relying entirely on AI for content creation means losing the human touch and emotional depth. This is what you should know about humanizing AI-generated content.

73% of online adults who are aware of generative AI agree that companies should be transparent when using AI to interact with the audiences. This concern is understandable, as AI usage means the companies are very likely to share personal information, preferences, and other sensitive data with the tool - and often, without explicit consent.

The growing popularity of the influencer marketing industry shows no signs of slowing down, and the measurable impact of this strategy can’t be ignored. Here, we explain the impact of AI on influencer marketing ROI, including how HypeAuditor can help and how it works.

Learn more about Instagram Stories Analytics. Find out what navigation in Instagram Stories means and why it matters when building a data-powered strategy.

The affiliate marketing model is low-risk, but choosing the right platform for this approach is often a struggle for many brands, even if, in most cases, the answer is right under their nose.

Attending an influencer marketing conference is one of the best ways to learn about the latest trends, marketing strategies, and influencer collaborations that are shaping the industry in 2025.

Get a look at the future of the TikTok ban in the U.S., including possible outcomes, how it affects influencers, and all the latest data to help paint a full picture

Get into the details of HypeAuditor's overhauled dashboard and how all the new changes we implemented can boost your influencer marketing productivity.

Explore the biggest trends to watch as AI makes waves in the influencer marketing industry, covering influencer discovery, outreach, analysis, and more.

As the industry rapidly changes, check out the factors affecting influencer marketing most to ensure your strategy for 2024 and beyond is ahead of the curve.