The HypeAuditor Blog

Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.
How to Calculate Average Views on Instagram
6 min
How to Calculate Average Views on Instagram
Videos have surpassed photos in popularity. In part, this is due to changes in content consumption habits, and partly because video is more understandable and easier to follow even for complex topics. As video has taken center stage on Instagram as well, new metrics, such as views have emerged to assess popularity and reach.
1
2342
Influencer Marketing
11 Methods to Find the Right Influencers for Your Brands in 2025
8 min
11 Methods to Find the Right Influencers for Your Brands in 2025
There’s no doubt that influencers play a key role in connecting brands with customers. They influence millions of people to buy products based on their recommendations. It’s no wonder that small and large companies alike are trying their luck with influencer marketing. By working with the right influencers, businesses can build credibility, increase brand recognition, and reach new audiences.
Tips for Influencers
How to Remove Fake Followers on Instagram in 2025
5 min
How to Remove Fake Followers on Instagram in 2025
Instagram bots, and ghost followers are unwelcome elements of the platform that can influence your content performance and therefore can't be ignored. Nevertheless, this article will explain how you can identify suspicious and inactive users and how to remove fake followers on Instagram account.
Social Media
AI in Influencer Marketing
How to Measure A Campaign’s Success with AI Marketing Tools
10 min
How to Measure A Campaign’s Success with AI Marketing Tools
In the past, it was enough to measure likes and views to determine a campaign's result. Today, brands need to dig deeper in order to get more insights and understand the real impact of their campaigns. In this article, we cover everything you need to know about collaborating with AI in tracking campaigns, including best practices and common pitfalls to avoid.
News & Trends
Instagram Mass Followers: Who Are They and Why They Are Bad News to Your Brand
6 min
Instagram Mass Followers: Who Are They and Why They Are Bad News to Your Brand
A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.
Influencer Industry
See HypeAuditor in Action
Get familiar with the HypeAuditor Influencer Marketing Platform by exploring it with our sales manager.
Try HypeAuditor for your brand or agency
Start with free media plans, campaign management and demo versions of other features.