The HypeAuditor Blog

Finding the right B2B influencers isn’t just about popularity. It’s about trust, expertise, and real industry impact. Here’s a look at the best influencer marketing platforms built to help brands connect with decision-makers, not just followers.

Finding the right micro-influencers for your brand doesn’t have to be hard. In this article, we’ll share 18 ways to discover them; whether you’re looking for free options or willing to invest a little more.

As a result of social media outlets, the concept of social proof and influence has arisen, and due to this, the first influencers have appeared on the scene. Initially, they were the social media users who were followed and listened to by millions of people around the world. Businesses were quick to team up with them and advertise their products through them. A new marketing tactic involving creators was born: influencer marketing campaigns.

See why hashtag tracking tools are crucial for brands to use and discover 15 of the best paid and free options to improve your strategy.

You’re probably already using AI without even realizing it, but do you know which type actually fits your marketing needs? Before you dive deeper into influencer campaigns, here’s the real breakdown you’ll want to see.

You may employ hundreds of apps to enhance your marketing plan, but we will highlight the top 13 rare Instagram tools. These tools can help you maximize audience engagement, from developing inspiring content to gleaning actionable information from analytics, and everything on this list is free.

Wondering if timing matters on Instagram? It does! Learn how to use Instagram insights to find the best times to post, boost engagement, and get your content seen in 2025.

Trying to manage your Instagram without the right tools can quickly become overwhelming. But don’t worry, we’ve got you covered with 10 free tools that’ll make growing your Instagram and creating awesome content in 2025 a whole lot easier.

Ready to start your YouTube journey? With YouTube Shorts and growing influencer collaborations, 2025 is the perfect time to create your channel and connect with a global audience.

Instagram has become one of the top platforms for influencers, with many seeing it as the best way to connect with brands. If you're an influencer looking to make the most of your Instagram, switching to a Creator Account can give you the tools you need to manage your profile and grow your presence.

Influencer marketing is a big deal today, but it’s not just about posting and getting paid. To protect both the brand and the influencer, a clear and well-drafted contract is crucial—and this guide will walk you through the key elements every influencer contract should include.

Is your Instagram feed feeling a bit flat? Here are 10 fresh post ideas for 2025 that will help you stand out and keep your followers engaged.

Learn more about the follower to following metric for Instagram and Twitter and understand the calculation behind it.

Instagram engagement rate helps you measure how frequently your audience engages with your content. Find out how to calculate it and what is considered a good engagement rate on Instagram.

Get a crash course on fifteen of the world's biggest beauty brands that sponsor influencers and work with them on social media campaigns.

AI-generated babies are now used in infant fashion marketing to showcase tiny outfits. But what does this mean for parents and brands? Here’s the full story.

Health & wellness influencers are changing how we stay fit, eat better, and care for our minds. Let's talk about the impact and how brands can work with them.