Instagram’s growth and popularity have been exploding over the years with Instagram reaching an all-time high by the end of 2019. Today, Instagram has over a billion users and 71% of them are under 35. Instagram has made everyone hooked on to their screens with their stories, explore feed, and IGTV. 

Even businesses have been widely using Instagram to reach their customers and get their products discovered. Bridging the gap between buyers and sellers, Instagram has given businesses new ways to reach their customers with sponsored ads, influencers, and product tagging. 

Looking at what Instagram has in store for everyone in 2020, in this article we will learn some expected Instagram marketing trends for 2020.

Rise of Sponsored Shoppable Posts:

Instagram is going to launch sponsored shoppable posts by the beginning of 2020 for businesses on Instagram. This will let brands on Instagram create ads that look exactly like organic shoppable posts to increase conversions on the platform. The familiarity of the ad to a normal post will increase the reach and engagement with the ad. This ad will roll out soon and we can expect many businesses to create sponsored shoppable posts in the coming year. 

Increased focus on Comments:

Instagram announced that it’s going to get rid of Instagram likes and it has already started testing out the features in some of the countries. The announcements came as a shock to some and relief to many. However, with the feature going out live now, many users have started shifting their focus to Instagram comments. Without the likes button, more and more Instagram users are expected to comment and engage with their Instagram friends and followers. 

Ads will be seen in the Interesting Feeds as well:

The pace at which businesses are performing on Instagram, you can expect many more ads on Instagram. So far, ads on Instagram can be seen in your feed. But, with Instagram’s latest announcements, ads are expected to be shown also in the Interesting feeds found via Explore.

What is the Interesting feed? When you click on a picture on an Explore feed, you’re then taken to a new page that shows related pictures according to your interest. Instagram is planning to show ads related to your interest in the Interesting feed. What does it mean for the advertisers? It sounds like a better opportunity for the advertisers as their ads will be better targeted and appear when people are looking for it. 

More Augmented Reality (AR) on the Platform:

Similar to Snapchat lenses, Instagram launched augmented reality effects on the platform as filters in the Instagram story. These AR effects have been growing in popularity in 2019 as they enhance your Instagram stories and make them look better.

Instagram users even have access to Spark AR Studio from Facebook that lets users create their custom AR effects and use it in the Instagram stories. Celebrities have been creating custom filters to promote new albums and movies.

As more and more individuals are seen using the option of Instagram story filters, it’s expected to grow in the coming year. Businesses can leverage this by creating filters with the products that their customers can try and use. It can be a new and interesting way to promote your products among your followers. 

Growing Content on IGTV:

With the rising power of IGTV on the platform, Instagram is expecting more users to start posting IGTV content. Currently, IGTV videos are getting millions of views on Instagram and helping creators reach new audiences and share interesting content.

For businesses, IGTV is a great opportunity to present your story to your mobile audiences. You can create videos that are longer than 10 minutes and share product demos, recipes, app usages, customer testimonials, and more!

Influencer Marketing is getting Bigger:

Instagram is the most famous platform for influencers and businesses to collaborate and it will continue to be so in 2020. Global Instagram influencer marketing spend which is at $7 billion USD is expected to reach $8.8 billion USD by 2020. 

Instagram has made collaboration easier on the platform by giving influencers a chance to mention brands, tag branded products, add links to businesses in their stories. With more conversions coming due to the influencers’ involvement, it is more and more likely that brands will rely heavily on influencers to become their voice on Instagram. 

Final Words:

The expected Instagram marketing trends for 2020 are revolving around the increased usage of the platform in terms of more video content, targeted advertising, influencer growth, and selling on Instagram. 2020 looks like a promising year for brands to grow on Instagram and everyone should leverage it. 

Harshita Agrawal
Harshita Agrawal is the Founder at eSocMedia. She is a social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.
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