Influencer Marketing

Smart document tools help influencer marketing agencies stay organized, save time, and reduce manual work. This article breaks down how these tools support everything from contracts and content approvals to campaign reporting.

Find out how to check Influencer audience demographics such as location, age and gender, marital status, and more. Unlock the insights that empower your campaigns to resonate effectively with your target audience.

Want to know how well your Instagram content is performing? In this guide, we'll walk you through a simple way to calculate your engagement rate, plus a free tool to help you out.

TikTok's posts have the highest engagement rate per post of all social networks. User-friendly creative tools, the increased popularity of short videos, and the platform's potential for virality all encourage users to interact with uploaded content. A growing number of brands leverage the viral and engagement potential of TikTok influencers to keep up with current trends and connect with young consumers.

A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.

Discover why social listening tools matter and explore 15 of the best options from 2025 to improve your brand strategy.

Managing influencer campaigns by hand is getting harder, but AI is here to make it smarter, faster, and way less stressful. Here’s a look at the best AI-powered influencer marketing tools that can help you work smarter, not harder.

Finding the right B2B influencers isn’t just about popularity. It’s about trust, expertise, and real industry impact. Here’s a look at the best influencer marketing platforms built to help brands connect with decision-makers, not just followers.

See why hashtag tracking tools are crucial for brands to use and discover 15 of the best paid and free options to improve your strategy.

Choosing the right influencer type is important for your campaign. In this guide, we’ll break down what each type offers and the challenges that come with them.

With so much noise in the world, it's no surprise that more and more people are turning to nature for a break. Outdoor influencers are leading the way, sharing incredible adventures and showing us how to appreciate the world around us in fresh, exciting ways.

Health & wellness influencers are changing how we stay fit, eat better, and care for our minds. Let's talk about the impact and how brands can work with them.

Instagram models are a mainstay of the platform, but why is that the case? Learn about IG models, their appeal, and the best ways to find them for campaigns.

Finding the right micro-influencers for your brand doesn’t have to be hard. In this article, we’ll share 18 ways to discover them; whether you’re looking for free options or willing to invest a little more.

There’s no doubt that influencers play a key role in connecting brands with customers. They influence millions of people to buy products based on their recommendations. It’s no wonder that small and large companies alike are trying their luck with influencer marketing. By working with the right influencers, businesses can build credibility, increase brand recognition, and reach new audiences.

As a result of social media outlets, the concept of social proof and influence has arisen, and due to this, the first influencers have appeared on the scene. Initially, they were the social media users who were followed and listened to by millions of people around the world. Businesses were quick to team up with them and advertise their products through them. A new marketing tactic involving creators was born: influencer marketing campaigns.

Are you still using post boosting and wondering if influencer whitelisting is better? Learn all the differences to improve your influencer marketing strategy.

Discover how to find email addresses on Instagram for networking and collaboration. Learn about bios, "link in bio" features, and Instagram email finder tools.

Influencer marketing is a big deal today, but it’s not just about posting and getting paid. To protect both the brand and the influencer, a clear and well-drafted contract is crucial—and this guide will walk you through the key elements every influencer contract should include.

Should you be using influencers or regular ads to promote your brand? Learn more about the differences and which strategy will work best for your brand.

A good influencer gifting note can go a long way, so take inspiration from our tips, tricks, and free templates to enrich your next gifting campaign.

Discover why celebrity endorsements have become such a popular marketing strategy, and the best examples in recent years.

A good product seeding kit can be the difference that makes your campaigns a true success, so take notes from these inspiring examples.