AI-Powered Marketing Tools

This article will discuss how AI can assist in a critical stage of influence marketing: outreach and relationship management. We’ll also explore what elements require human interaction and customization to ensure that communication between your brand and influencers is honest and doesn’t seem robotic.

Ever since the improvements in AI (artificial intelligence) and NLP (natural language progression), modern chatbots have been getting heavier and heavier in use. We interviewed marketing veteran Padraig O'Connor to explore the power of chatbots as a marketing tool. He notes the implementation of chatbots is vital for businesses to stay ahead.