If you are a small business owner and currently looking for some strategies to grow your brand in 2021, influencer marketing might be the right pick for you.
There is no other strategy that can help you increase brand awareness fast. Influencer marketing can also bring young brands many other benefits, namely:
- help quickly build trust within a community
- diversify content strategy
- develop long-lasting partnerships
On top of that, influencer marketing has proven to be one of the most trusted strategies. According to the statistics by the Digital Marketing Institute:
- 70% of teenagers trust influencers more than celebrities
- 86% of women look for influencer advice before purchasing products
- 49% of consumers depend on influencer recommendations
On top of that, the above-mentioned source claims that influencer marketing is quite profitable, with brands getting the ROI of $6.50 for every dollar spent on average.
Of course, you can only expect such results from this strategy if you do it right. Otherwise, you may end up spending your influencer marketing budget and not get anything in return.
So, today, we’re going to take a look at the best ways to build a business brand through influencer marketing, illustrating our points with real-life examples.
1. Involve a Community of Loyal Influencers
If you want your influencer marketing strategy to deliver long-lasting results, a partnership with one influencer might not be enough. You need to promote your brand through multiple influencer channels. Such an approach will also help you raise brand awareness faster.
Daniel Wellington is a great example of building a community of loyal influencers. The company got popular for its influencer marketing strategy back in 2015, which brought the brand around $220 million in revenue.
Notably, Daniel Wellington continues involving more and more influencers in its community, and currently, there are almost three million posts under the company’s branded hashtag on Instagram:
Notably, besides the increase in revenue, Daniel Wellington’s subscriber count on Instagram increased from 850 thousand to 2.1 million in one year. This is great proof that building a community of influencers from the beginning guarantees you the trust and attention from a large audience.
2. Choose a Partnership with a Fan of Your Brand
If your business has been around for a while, there is a big chance that some influencers have already tried and even recommended your product to their subscribers.
Such a situation happened with Simplynailogical, a Canadian YouTuber, who’s also a fan of the Canadian brand Roots that sells sportswear. The brand discovered her love for its products and offered the influencer’s audience a discount:
However, this is an unprecedented case when a brand chooses an influencer to partner with who’s not from the brand’s industry.
If you’re just starting your journey as a brand, it would be better to choose someone from your niche to promote your product. For instance, if your business offers language learning services, you can ask influencers who have podcasts for learning English or other languages to mention your brand.
That’s why you need to first look for influencers within your niche who have a decent audience and an interest in your product.
You can also check the influencer’s performance using Hypeauditor’s tool, which will show you the influencer’s audience demographics, more information about their niche, content, and many other details you can find useful for your influencer marketing campaign. The tool also gives suggestions of similar accounts if you want to create a community of influencers.
3. Partner with an Influencer to Launch a Unique Product
If you want to boost brand awareness and sales, you can partner with an influencer to create a unique product line specifically for their audience.
Scramble, a sportswear brand, did such collaboration with Julien Solomita, an American YouTuber, as they partnered to create the line of fanny packs:
Credit: Julien Solomita
It’s worth mentioning that the company did two releases of this product because these fanny packs were sold out very fast. This is a good indicator that the influencer has a very supportive and active audience.
However, this partnership wouldn’t be as successful if Julien wasn’t a fan of this brand and didn’t recommend it in the past to his subscribers. In this case, brand loyalty matters, look for a loyal supporter of your brand before you launch a product in partnership with them.
Influencer marketing can bring you amazing results, and we’ve seen it happen for the brands that we mentioned in our article today. It can bring powerful benefits for brand awareness and help boost sales.
So, don’t hesitate to make influencer marketing one of your strategies in 2021. Hopefully, the tips and examples that we’ve shown your today will help you find the right influencers for your brand and build a successful campaign.
Kate is a passionate writer who likes sharing her thoughts and experience with the readers. Currently, she works as an online reputation manager, you can check her website. She likes everything related to traveling and new countries.