Advantages of Marketing on YouTube for Large Enterprises

Harshita Agrawal

Harshita Agrawal is the Founder at eSocMedia. She is a social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.

YouTube has become a platform for brands to voice their brand mantras, share their projects, and reach out to their audiences like never before. Unlike TV commercials that are limited in duration and ideas, YouTube gives each business enough space to showcase their full creativity.

Large enterprises that are often invested in growing, even more, YouTube helps them keep their customers engaged. With YouTube, they can create all kinds of content, promote ads, and promote products with longer videos. 

For example, Dove decided to shatter the beauty stereotypes all over the world by showing women as they are on their YouTube channel. They created a hashtag #ShowUs to share everyday photos of women and not customary model images. Their campaign became a huge success with each video receiving hundreds of thousands of views. 

In this article, let’s look at some of the main advantages for big businesses to promote their products on YouTube. These examples should help you get inspiration and increase your brand value and presence via YouTube. 

Get Exposed to YouTube’s Massive Audience:

YouTube has become the most convenient way to share and watch videos. Though many video apps like Tik Tok have surfaced, YouTube holds the top position amongst users for its content and usability. Some remarkable stats that separates YouTube from other sites are:

  • YouTube has more than 1.9 billion users worldwide. 
  • Every day almost 1 billion hours of video are watched on YouTube.
  • 90% of people discover new brands and products on YouTube. 
  • YouTube accounts for 37% of all mobile internet traffic. 

The stats are powerful enough to compel every business to promote their products on YouTube. With an audience always clung to YouTube, learning with YouTube, it’s a big opportunity to just reach anyone. 

It’s interesting to see how GoPro has leveraged YouTube’s massive audience and earned more than 8 million subscribers on YouTube. Their exciting videos make them a must-follow channel for all the adventure enthusiasts.  In turn, some of their videos reach more than 10 million YouTube views.

Get Found on Google:

An advantage like no other, the best part of being on YouTube is that it helps you to rank on Google. A keyword that you’ve been trying to compete for ages through your blogs could be achieved in months with YouTube if done correctly. 

For a brand, it’s important to rank when searched on Google as it keeps them ahead of their competitors. When YouTube videos for a brand show at the top of the search results, you can expect more users to trust and engage with that brand. 

Coachella, the famous music and arts Coachella festival streamed live on YouTube and was viewed nearly 4 million times thus, encouraging more and more viewers to visit. When you search for Coachella on Google, their YouTube page and YouTube videos come at the top of the search results. Their YouTube page even appears above their website. Hence, for a brand, to have a well-created YouTube page can bring in as much traffic and sales as their website. 

Get More Conversions:

If a marketing channel can bring you sales, it’s undeniably useful. With YouTube, you can expect high traffic volume and conversions because of high organic reach. Unlike other social media platforms, you can have more video views on YouTube without paying for it. 

For large enterprises, YouTube is a medium to engage with their audiences in a more qualitative fashion. BMW started creating content focusing on technological and historical aspects of their cars. The content resonated with their audiences, increasing their mobile traffic from YouTube by 27% in 2019. The numbers are huge for any brand to increase their website traffic and conversion rate. 

Get Ahead of Your Competitors:

Can YouTube help you beat your competitors? Well, it certainly can. Brands with better YouTube content have more views and subscribers compared to their competitors. If you can create content that can go viral on YouTube, then you even have a chance of taking away conversions from your competitors. 

Chanel created make-up videos that started ranking for many beauty-related tutorials bringing their videos millions of views. Their continuous approach brought them more than 1.4 million YouTube subscribers. It also paved the way for them to earn double the YouTube subscribers to their closest rival, Dior. 

Don’t Wait, Create and Share

For brands that can create content unique to their business and relevant to their audience, YouTube is an excellent platform. It gives you an opportunity to get in the hearts of your customers by creating videos that can build a connection. Take inspiration from the brands above and their YouTube channels to see how to build yours.