The HypeAuditor Blog

HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, has released the global results of its “Influencer Outreach Survey”, providing insights into what influencers want to see from brand partners and why they would refuse to work with brands.

The post provides a list of 6 emerging influencer marketing trends that businesses need to be aware of in the new year.

Influencer marketing agencies have to deal with many challenges. The flow of tasks may sometimes seem endless, and building successful campaigns for your clients takes much time.

Influencer marketing is a dynamic space that is constantly changing. Brands are looking for new ways to engage with their audience and shifting ad spends towards this channel. Users, in turn, are swayed by the content they consume on social media. All these conditions lead to the evolution of the influencer marketing landscape.

Social networks, business apps, and even Google – stories have made their way everywhere. But how and why? In this article, we tell the history of the development of the short content format, why it has become incredibly popular in the era of accelerating content consumption, and why large companies need stories in their mobile apps.

The evolving nature of social media platforms makes it harder to find a voice that works in lockstep with your brand’s personality. It involves innumerable rounds of testing and failing to finally succeed at finding a voice that sticks and inspires action.  By adopting a few basic writing tips to convey your message more appealingly, you can take your social media game up several notches.